mailing lists

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Published By: Evolution of List Rental Fulfillment     Published Date: Jun 24, 2011
Mailing lists are the lifeblood of direct mail marketing, but they are rented through an outmoded process that wastes time and money. This research explores the list and data acquisition process.
Tags : 
list industry, direct marketing, mailing lists, service bureau, integration
    
Evolution of List Rental Fulfillment
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