Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer, including bridging the journeys between digital and physical worlds, you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper.
HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
With big data, you can understand your consumers better than ever before. But for smarter advertising, you need to harness a more complete view of your consumers, both online and offline.
HERE Technologies enables advertisers to make sense of their dynamic user data and build more actionable insights, through audience segmentation, real-time location targeting and attribution.
In the future, people won’t necessarily want to own cars, but they’ll need personal mobility. The mobility ecosystem can support a range of different services, but in the near-term, many of these nascent businesses face a range of operational challenges as they bid to grow and become profitable.
This ebook explores the fundamental needs of new mobility providers as they target business improvements, looks at their considerations as they forge key technology partnerships, and shows how HERE's Auto Mobility Operations solution can help mobility services meet those requirements.
This ebook will help you understand how Auto Mobility Operations helps:
• Enable the creation and integration of key location features as applications for mobile operating systems through use of the HERE Mobile SDK
• Manage and efficiently operate fleet assets with HERE Location Services, providing fresh, high-quality and global location-based data
• Create a frictionless and compelling UX - with APIs, mapping
Published By: Location3
Published Date: Feb 07, 2019
Each Location3 partner receives this customized approach as we
work through the Local Search Roadmap, resulting in hyper-local
optimizations targeting local consumers and queries.
These efforts combine to increase online customer conversions
and on-offline customer visits to your business.
Published By: Location3
Published Date: Feb 07, 2019
Your Local Business Listings are part of the foundation of your online presence. Ensuring that all of your brick-and-mortar business
locations are accurately represented on directories like Google My Business, Facebook Places, Bing Places, Apple Maps and more
requires a hands-on, managed approach to local data optimization.
Today’s assets, including equipment, vehicles, and shipping containers, move via multiple transportation modes at varying speeds across a range of distances and geographies. The journeys of these assets are fraught with problems, including lost and stolen goods, delayed shipments, and damage from incorrect environmental conditions. HERE is looking to solve the problems of keeping track of things, both outdoors and indoors.
IoT deployments rely on location tracking to function effectively. With the significant cost of delayed, lost and stolen goods – location tracking offers a huge market opportunity. ISG Research had an extensive briefing with to analyze the company’s ambitions to reach deeper into the IoT and Asset Tracking market.
Download to learn more about active tracking of high value products and how to enhance your tracking solutions.
Automobile and heavy equipment manufacturers are ready to break free of the outdated state of their outbound supply chains. A lack of visibility contributes to a process that is ripe for optimization.
Manufacturers need reliable partners to help establish greater visibility of their supply chains and locate assets in real time. This ebook outlines how solutions from HERE Technologies can meet common supply chain challenges and help manufactures enable proactive decision-making and greater efficiency.
This ebook will help you understand how location intelligence from HERE:
• Enables manufacturers tackle key supply chain challenges and begin a new phase of smart optimization
• Helps manufacturers establish more accurate supply chain ETAs
• Utilizes a range of technologies to provide real-time locations – both indoor and outdoor
Frost & Sullivan review the limitations associated with a single-provider approach to MPLS networks and its impact on the enterprise. They examine Virtela's Global Service Fabric - a multi-carrier network approach that provides a best-of-breed global MPLS network solution.
A Chief Marketing Officer's Roadmap.
In this paper Acxiom shows how Media Mix Optimization can help overcome the complex challenges of today's marketing. Herein we not only detail both the "Journey" of MMO and its rewards but also how to avoid several key hurdles along the way.
Aligning IT and business perspectives requires the ability to create links between configuration information in the CMDB and the business service as experienced by the user. Service Dependency Mapping (SDM) products automate the process of creating and maintaining these links.
Generally, CMDBs populated by discovery tools alone simply aren't usable. They fail because they contain massive amounts of irrelevant information. You avoid this pitfall by correctly populating your CMDB in four simple steps.
Because business success is tightly fused with technology, IT costs are rising, and this trend is expected to continue. As a result, businesses are demanding that IT be more than a static resource. IT is expected to deliver business results with a measurable contribution to the organization's bottom line.
ITIL provides a framework of customizable best practice initiatives that help organizations consistently deliver high-quality IT services. Effective ITIL implementation adds value to the IT infrastructure and improves business and service delivery.
Composite applications can provide multiple benefits, such as business agility, better utilization of business software assets through code reuse, development efficiencies, and cost optimization. Once companies are skilled at deploying them, many find that they roll out new applications and integrations faster, while maximizing the value of "tried and true" software components.
Application management requires visibility from multiple vantage points within the IT enterprise, combined with a centralized information store that pulls the technology pieces of the application puzzle into a coherent whole.
To meet the challenges of intense competition and increasing customer demands, companies must tightly align their IT service management with business issues and priorities. This paper outlines the maturity steps involved in the progression towards proactive Business Service Management (BSM) and explains how ASG's metaCMDB helps secure its seamless adoption.
Application Portfolio Optimization (APO) provides executives with tools and information to assess the quality and condition of application assets as well as a means for understanding the impact of proposed application changes.
Improved business productivity often requires more efficient IT and more efficient IT cannot be achieved without a better understanding of the way business services are run and delivered. Configuration Management Databases (CMDBs) have emerged as a central component for Information Technology Infrastructure Library (ITIL) and business service management (BSM).
As IT evolves towards a more business-aligned position, it must seek out new ways of working that support more effective operations, service creation, and service delivery. These include technologies, processes, and a culture that supports higher levels of accountability, as well as more dynamic responsiveness to business needs.
End-user expectations and high levels of performance against Service Level Agreements (SLAs) must be achieved or organizations risk the loss of business. This paper details key capabilities needed for successful end-user monitoring and provides critical considerations for delivering a successful end-user experience.
Targeted at IT executives responsible for both the financial and ultimate project oversight of an enterprise CMDB initiative, this white paper sets expectations for ROI calculations for CMDB initiatives, provides basic ROI best practices, and gives readers sufficient insight to move forward with their CMDB project.
Virtualization is now mainstream. Enterprises continue to heavily invest in virtualization projects and while short term hardware and cost saving benefits are being achieved, few enterprises achieve anywhere close to the full potential of virtualization as they struggle with new problems like assuring performance and availability, preventing VM sprawl, and maximizing resource utilization
Business Service Management (BSM) is of growing importance in the IT world. By managing IT systems according to the business services they support - like order entry, online sales, shipping, or customer service - IT is able to deliver on real business goals like providing competitive advantage, improving customer satisfaction, driving revenue growth, and increasing shareholder value.
Configuration Management is at the heart of the IT Infrastructure Library (ITIL®) and forms the foundation for Business Service Management (BSM). In fact, it is safe to say that neither the ITIL IT Service Management (ITSM) processes nor the BSM functions that leverage ITSM can be efficiently carried out without accurate configuration and dependency information.
Effective workload automation that provides complete management level visibility into real-time events impacting the delivery of IT services is needed by the data center more than ever before. The traditional job scheduling approach, with an uncoordinated set of tools that often requires reactive manual intervention to minimize service disruptions, is failing more than ever due to todays complex world of IT with its multiple platforms, applications and virtualized resources.
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