Published By: Datorama
Published Date: Aug 26, 2014
The extreme complexity of today’s marketing landscape, combined with the abundance of choices available to consumers, means marketers need to approach each marketing decision as intelligently as possible. Download this whitepaper to learn how marketers can utilize omni-channel analytics to garner strategic insights and guide them in the decision making process.
With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline.
Are you thinking about outsourcing your PPC Management and not sure how to really evaluate the best agency to meet your needs? With thousands of agencies to choose from, how do you make sure you hire the right company? Read this insightful whitepaper that discusses the 57 questions you should be focusing on in your pursuit for the right PPC Management agency.
This paper introduces various supply chain concepts and explains their importance. It describes initiatives being undertaken by the largest retailers and reviews what small and mid-size firms need to do to compete.
Published By: Marketo
Published Date: Feb 17, 2011
Use this PowerPoint as another tool to justify lead management and marketing automation. Customize the slides to your company's template, insert your own metrics and share with your peers however you see fit. Show how improved lead management will create more demand for your company's products or services with this custom presentation.
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
Published By: Quantcast
Published Date: May 22, 2013
Read this Digital Marketing Depot white paper featuring Quantcast and WebMetro which will answer those questions, and explain new attribution approaches and digital metrics that will help you track and drive new prospects to take action.
IBM Business Analytics help managers in different areas of the marketing organization do their jobs more effectively. Watch this video to see how:
1. Demand generation managers can target the most profitable customers with the right offer at the right time.
2.Marketing operations managers can review the results of multiple campaigns from a single marketing performance dashboard.
3. Brand managers can blend data from blogs, forums and social websites with CRM data to see how people really regard the company’s brand. Watch this video to see how IBM helps you make smarter marketing decisions, faster.
To build a world-class marketing program, it’s crucial to compare yourself to the best performers – but competitor data can be scarce. With the exclusive “2016 Email Marketing Metrics Benchmark Study,” this key data – and much more – is at your fingertips. Discover how you measure up across 25 open, click-through, list churn and mobile metrics.
You'll improve your marketing results when you target your messaging to segments, rather than blasting the same campaign out to all your prospects. Learn how to segment your prospects into groups with shared needs and concerns.
This guide will provide an introduction to the marketing metrics that every savvy B2B marketer needs to know. We’ll help you get started deciding what to measure, how to
measure it and why the right choice of metrics is so important.
This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.
Published By: Marketo
Published Date: Oct 04, 2017
Whether you are a seasoned digital marketer or a novice, you’ll likely
make mistakes—or already have—as you undertake your programs
This ebook will cover the eight most common digital marketing pitfalls,
including those related to channel optimization, social media, metrics,
and more, to help you understand how to avoid or fix them.
The results of the Strategy-as-a-Service projects were presented during Beadaholique's Executive Review. In these reviews, the Marketing Strategist outlined all of the Action Items that had been developed, baselines and resulting metrics, any obstacles encountered and forward-looking goals and projects.
Credit Union Times is the nation's leading independent source for breaking news and analysis for credit union leaders. For more than 20 years, Credit Union Times has set the standard for editorial excellence and ethical, straight-forward reporting.