Roxy, global designer, producer and distributor of clothing and accessories, needed a way to connect with teenage girls on an ongoing basis to help produce, design and advertise their clothes. Roxy decided to find style mavens – girls who are the trend setters among their peers – and instead of doing ad-hoc focus groups of 20-30, they created an online community of over 900 girls.
Engineering360 is pleased to bring you this selection of marketing articles compiled from recent editions of the Marketing Maven, our monthly e-newsletter created exclusively for business-to-business sales and marketing professionals in the industrial sector.
Mitel and Mavenir have combined to pursue the same vision of communications industry convergence and to provide business critical voice and high value business collaboration services across Mobile and Enterprise networks.
Credit Union Times is the nation's leading independent source for breaking news and analysis for credit union leaders. For more than 20 years, Credit Union Times has set the standard for editorial excellence and ethical, straight-forward reporting.