Published By: SundaySky
Published Date: Mar 06, 2018
Saks’ personalized video advertising program with SundaySky consists of 15- and 30-second SmartVideo pre-roll ads, featuring highly relevant information, such as previously viewed items, product categories, brand messages and seasonal promotions, that correlate to the viewer’s historical browsing data. Within 30 days of the shopper’s last visit to Saks’ website, SundaySky finds the individual on a publisher site through a programmatic ad network, and serves him or her a Saks video ad filled with relevant information according to their behavior. The goal of the program was to maintain a $25 ROAS with more than $10 million in attributed revenue, measured by the brand’s advanced attribution system of record MarketShare.
Published By: ServiceNow
Published Date: Sep 18, 2018
Where are you on the journey to performance analytics excellence? Almost all businesses use some form of analytics, but many are still not applying them to measure performance against quantifiable goals. Use this maturity model to see how far you’ve come on the path to performance analytics—and how far you need to go. No matter where you’re starting from, there’s a path to performance analytics.
Discover how ServiceNow Performance Analytics could benefit your business by downloading this eBook.
In our 30-criteria evaluation of security analytics platforms providers, we identified the 13 most significant ones — AlienVault, Exabeam, Fortinet, Gurucul, Huntsman Security, IBM, LogRhythm, McAfee, Micro Focus, Rapid7, RSA, Securonix, and Splunk — and researched, analyzed, and scored them. This report shows how each provider measures up and helps S&R professionals make the right choice.
Mobile marketing platforms facilitate direct marketing on mobile devices by enabling mobile campaign management and activation. These platforms can operate as stand-alone solutions; however, they typically integrate with, or operate alongside, CRM, location/data management, and multichannel marketing hub (MMH) or email marketing platforms. Regardless of how a mobile marketing platform gets deployed, the native or third-party analytics supporting its audience targeting, campaign sequencing, personalization and performance measurement capabilities form the foundation of this technology.
In our 29-criteria evaluation of machine learning
data catalogs (MLDCs) providers, we identified
the 12 most significant ones — Alation,
Cambridge Semantics, Cloudera, Collibra,
Hortonworks, IBM, Infogix, Informatica, Oracle,
Reltio, Unifi Software, and Waterline Data —
and researched, analyzed, and scored them.
This report shows how each provider measures
up and helps enterprise architecture (EA)
professionals make the right choice.
In our 27-criterion evaluation of global internetof-things (IoT) services for connected business operations providers, we identified the 14 most significant ones — Accenture, Atos, Capgemini, Cognizant, Deloitte, Dimension Data, EY, HCL Technologies, IBM, Infosys, KPMG, PwC, Tata Consultancy Services (TCS), and Wipro — and researched, analyzed, and scored them. This report shows how each provider measures up and helps infrastructure and operations (I&O) professionals make the right choice.
Lessons from the field on managing data science projects and portfolios
The ability to manage, scale, and accelerate an entire data science discipline increasingly separates successful organizations from those falling victim to hype and disillusionment.
Data science managers have the most important and least understood job of the 21st century.
This paper demystifies and elevates the current state of data science management. It identifies best practices to address common struggles around stakeholder alignment, the pace of model delivery, and the measurement of impact.
There are seven chapters and 25 pages of insights based on 4+ years of working with leaders in data science such as Allstate, Bayer, and Moody’s Analytics:
Introduction: Where we are today and where we came from
Goals: What are the measures of a high-performing data science organization?
Challenges: The symptoms leading to the dark art myth of data science
Diagnosis: The true root-causes behind the dark art m
Published By: TeamQuest
Published Date: Sep 04, 2014
Enterprise Holdings (EHI) is the corporate parent of Enterprise Rent-A-Car, Alamo Rent A Car, National Car Rental and Enterprise CarShare. With annual revenues of $16.4 billion and more than 78,000 employees, EHI and its affiliates own and operate almost 1.4 million cars and trucks. This makes it the largest car rental service provider in the world measured by revenue, employees and fleet.
Published By: Tricentis
Published Date: Mar 13, 2018
In a case of “if you can’t measure it, you can’t manage it,”
some software project failures occur because of a lack of
traceability — that is, an incomplete record of
documentation around software quality assurance efforts.
The lack of traceability has a significant impact on QA
testing effectiveness and meeting strategic goals. However,
with optimal traceability, testing becomes more efficient
and enables collaboration throughout the software
development lifecycle, as well as between product owners
and organization leaders.
Marketing value metrics enable marketers to measure the impact of marketing activity against organisational goals more effectively and empowers marketing teams and their leaders to justify and defend their plans to their CEOs and CFOs. The model presented in this free chapter has been developed by Professor Stan Maklan, Dr Stan Maklan and Peter Mouncey from the renowned Cranfield School of Management and provide a metrics-based framework for developing and implementing marketing strategies that are measurable and accountable.
How do you measure up as a business leader?
As a business executive your time is incredibly valuable, right? And if you aren’t maximally
time efficient or productive then you – and your business – will soon fall behind. It’s a fact of
life in today’s highly-competitive digital marketplace.
But how do you stem the flow of lost time? And how are other leaders making the most of
this scarce resource so they can be as efficient, productive and valuable as possible?
This report was produced specifically for the UK and Ireland (UK/I) region and is based on
data gathered from real-world business leaders explaining how they perform tasks on a
daily basis. In the report, we look at how business managers can step up from operational
tasks and focus on work that will propel their business forward.
Touch on the priorities of what could be termed ‘accelerated business leaders’: those
In some kinds of more traditional businesses the
finance department tends to swallow as much data
as is thrown at it but only outputs small, measured
and curated amounts of insights periodically: “Here’s
revenue vs target in the last quarter”.
These are undoubtedly essential for proper business
management, But periodic reports also mean it
can be too late for the business to respond. It’s
like driving by looking only in the rear-view mirror.
Looking at what’s behind isn’t going to let you spot a
sudden bend in the road!
Essentially, the highly competitive and evolved
business environment of today requires businesses
to have proactive, indicative business metrics.
Combined with more traditional metrics, these
mean businesses have invaluable and complete
insight in order to evaluate performance.
Proactive, indicative business metrics are found
across most successful businesses–and especially
amongst C-suite employees. These people know
that the benefits are proven. Analytics-driven
It used to be that you would build out your datacenter with all the right considerations in place, purchasing equipment that was sized to meet the needs of your organization for today and the near term future.
Change used to be merely planning for capacity upgrades or network expansion, or migrating to the latest application version—or more simply put: things we could measure, control and manage.
With the advent of the cloud, the rise in cyber-based threats, and the need to do more, faster, we’re witnessing a perfect storm that is making it more and more difficult for the enterprise to plan for change, and to maximize the investments that they make in their IT infrastructure today.
This eBook will focus on considerations that you should make when deciding on an ADC solution that can not only survive these changes, but help create opportunities for innovation as the enterprise strives towards digital transformation. This guide will help you understand the changes that are currently unde
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time.
There are a number of attribution principles that still confuse marketers:
• Why is attribution a process and not an end state?
• Why is making small steps forward really better than doing nothing?
• Why does the perfect attribution model not exist?
• What makes attribution an ROI investment and not a cost center?
With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific.
This report goes in-depth on the current adoption levels of marketing attribution, the confidence in its usage, and the effectiveness of companies’ attribution methods worldwide. You will gain a better grasp on the required skills to succeed at attribution.
Last year, we found the vast majority of marketers are familiar with running programmatic campaigns.
So when we surveyed over 1,300 marketers from Europe and North America this year, we shifted our focus and dove deeper into how they're thinking about the latest performance strategies across every stage of the marketing funnel.
You will learn:
• Why 57% of marketers are changing their attribution model this year
• Why almost 40% of marketers spend a majority of their budgets on measurement alone
• Why 69% of marketers are using dynamic email based on user behaviour
• And more!
See how you compare!
Published By: Oracle OMC
Published Date: Nov 30, 2017
Innovative delivery and content is THE currency in advertising and only programmatic platforms can deliver the value to the advertiser to ensure the return on these immersive media formats. That movement happened quickly and brands had to still find a way to connect and with the accountability being included, could finally measure success based on more than recall or click through rate (CTR).
Programmatic advertising provides for repeatable, automated advertising that allows for exponential success and accountability, which is precisely what advertisers historically were missing and continually seek.
Published By: Oracle OMC
Published Date: Nov 30, 2017
It’s no secret that Account Based Marketing (ABM) has emerged as one of the most buzzed about trends within the B2B marketing world. As ABM evolves from a new, cutting edge tactic into a well known, trusted strategy, some B2B marketers are knee deep within their ABM journey, while others are still in the discovery process, searching for a better understanding before seeking buy-in. Among the array of questions that these marketers have, many
are wondering: just how essential is Account Based Marketing to my organization’s success? What challenges are my peers facing when leveraging ABM? How is ROI from ABM being measured? How much success are my peers achieving? And looking ahead, how will ABM fit in the B2B marketing landscape?
To better understand these questions, Argyle Executive Forum, in partnership with Oracle Marketing Cloud, surveyed leading B2B CMOs and marketing executives across the U.S. to better understand how they’re incorporating ABM into their marketing strategies, wha
Global executives believe the key to delivering profitable growth is a 20% increase in staff productivity, above current levels. However, employees are stretched to their limit; 80% report increased workloads and 55% say they can no longer handle the resulting levels of stress. Effective talent measurement can improve performance and productivity across the workforce by placing the right people in the right roles, and identifying and nurturing those that are most likely to succeed.
in our 24-criteria evaluation of experience optimization platform (EoP) providers, we identified the eight most significant ones — Adobe, dynamic Yield, Evergage, Monetate, optimizely, oracle, sAs, and sitespect — and researched, analyzed, and scored them. this report shows how each provider measures up and helps customer insights (Ci) professionals make the right choice.
Credit Union Times is the nation's leading independent source for breaking news and analysis for credit union leaders. For more than 20 years, Credit Union Times has set the standard for editorial excellence and ethical, straight-forward reporting.