Many marketers are aware of the sobering statistic that up to 90% of content created for sales support is ignored by the field and more than 74% of sellers re-write/create their own sales collateral. Watch this on-demand webinar to get tips for creating and delivering content when and where your sales team needs it most.
Mobile is more than likely a part of your marketing mix, but chances are, you haven’t defined the metrics you need to measure its success. The Forrester paper, Make the most of analytics to meet your mobile objectives, shares insights from mobile executives and lays out the steps marketers need to take to improve mobile effectiveness.
See how companies like Adobe are using social media to drive huge results. Then discover “the key elements of good social ROI” for B2B—and how you can apply them to your business—in this free whitepaper.
As the benefits of investment in Learning and Development continue to be signaled to the market, Chief Learning Officers and leaders of learning organizations will be taking center-stage in the transformation of their organization. In addition, companies spent just over $180 billion on corporate training last year, putting immense pressure on training leaders to show return on investment.
With the spotlight on, these CLOs and other leaders of learning organizations will be measured across three core levers; transforming the business performance of learners, creating learning experiences that engage learners, and improving the operational efficiency of the organization.
Download The Three Levers of a Successful CLO to learn the first step in aligning yourself with the three levers that business find most important.
Whether you’re in retail, manufacturing, warehouse management, transportation or healthcare, a mobility solution is a great way to empower your employees to do more. But maximizing the value and success of your mobility solution hinges on one critical decision: choosing the right mobile devices. This white paper takes a look at how choosing the TC51/TC56 for a mobility solution can have a significant impact on the overall success of your initiative.
This on-demand webcast from IDC and VMware will provide both quantitative measurement of the business value -- defined as the expected ROI -- and qualitative analysis associated with the use of VMware View.
The ongoing struggle to prevent hackers from breaching assets and malware from gaining a foothold requires a vulnerability management strategy that begins with a comprehensive measurement of security risk. Organizations must examine the entire IT stack, including the operating system, network, applications, and databases. These new technologies include dynamic, virtualized environments and services outside traditional physical IT infrastructures, such as virtualized, cloud-based services and social networking.
Published By: Engagio
Published Date: Feb 05, 2018
Be the first to read Engagio’s brand-new guide that tells you everything you need to know about ABM Analytics.
Great Marketing, Great Marketing Analytics
Account Based Analytics Are Different
3 Styles of ABM
A Framework for ABM Measurement
Journey and ROI Analytics
6 Attribution Models
The New Metrics for ABM
The Clear & Complete Guide to ABM Analytics is your guide to becoming a world-class B2B marketer!
Published By: SwellPath
Published Date: Sep 04, 2012
This guide provides the framework to build a successful analytics foundation in your organization, and shows you how to create an effective analytics measurement program that provides actionable insights and results driven recommendations.
There is a common misconception that feedback initiatives are too cost-prohibitive and require significant expertise. However, best-in-class organizations rely on feedback for everything from lead generation to product development to customer satisfaction measurement.
Published By: QuinStreet
Published Date: Feb 05, 2009
As the world continues to analyze energy availability and the long-term effects of climate change, businesses too are turning their attention to an area of opportunity—reduction of carbon emissions, energy conservation and supply chain sustainability. Many businesses are finding that these initiatives go beyond simple good-citizenship to real business opportunities and bottom line savings that can contribute financial value to the organization while meeting demanding customer requirements. Join Today!
Find out how B2B companies are utilizing social media marketing relative to their B2C peers in the areas of social participation, social marketing staffing, executive support and success measurement. This proprietary report based on a survey of 104 marketers across a range of businesses shares challenges and opportunities ahead.
Published By: Workfront
Published Date: Jan 22, 2015
Does your team have enough time in the day? Is productivity difficult to define? Download this ebook to learn how to be more efficient as a team.
In today’s fast-paced marketing environment, you are constantly being asked to increase productivity, report on what you’re working on, when it’ll be done and what’s next. At the same time there are frequent interruptions and new work requests while you’re juggling multiple tasks for multiple campaigns in various stages of completion. Sound familiar?
Check out this ebook to learn about the top 10 productivity problems marketing teams face and strategies for how to solve them.
Learn how to:
• Manage interruptions effectively
• Streamline approval processes
• Efficiently juggle multiple work requests
• Know resource availability to plan future work without overcommitting
• Provide work measurement and accountability without breaking a sweat
Get the ebook today!
This white paper sets out to make the case that ROI determination can be approached in a unified, structured and straightforward way. It also lays out a framework for expanding the definition of ROI and increasing organizational maturity for measurement and monetization.
Finally, it dispels some of the myths around ROI and seeks to show the relationship between social KPIs organizations may be collecting today and how to align them with broader organizational and business-oriented goals and objectives.
Engaged employees perform better, stay longer, keep customers happier, and boost company revenue. That’s why it’s critical to embed employee engagement deeply into your culture. What practical steps can you take in this direction?
Start with expert advice from leading, respected sources. Download these engagement resources for real-world guidance on: How to measure engagement in your organization—and use the results
There are plenty of statistics confirming that the user experience determines the success of mobile apps—and the success of the business. This paper explores the challenges of mobile app user experience measurement and a more intelligent approach to measuring what truly matters.
It’s one thing to execute an employee engagement survey, but another altogether to make engagement survey data actionable, to help forecast retention, productivity, and even workplace safety for blue collar workers. The Employee Engagement Barometer offers insights, tips and checklists to help shift your survey strategy from measurement of a past point in time to a forecast of the near future.
Find out how operations is a key driver to operational excellence. Operations executives are closest to the processes along the value chain, and as a result are best positioned to drive operational excellence initiatives. However, collaboration with other functions is essential. Data from IT, metrics and measurements from Finance and changing customer and market demand from Sales and Marketing are all drivers for operational excellence. But ultimately, it is the operations function that needs to be responsible for implementation.
Published By: Vindicia
Published Date: Jun 17, 2014
Many digital offerings are sold on a subscription and recurring basis. Bring Digital Goods and Subscribers Together - this eBook gives you nine essentials for acquiring subscription and recurring revenue customers.
Published By: Vindicia
Published Date: Jun 17, 2014
The eBook ‘Digital Age / Digital Goods’ provides information on the various components you’ll want to address while you test an acquisition mix best suited for your organization, and your target audience.
The focus of this paper is a combined electrical, thermal and optical characterization of power LED assemblies. Thermal management play important role in case of power LEDs, necessitating both physical measurements and simulation.
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