Forget spreadsheets. Organizations that are winning in this down economy are using automated analytical tools to take a more scientific approach to decision making through observation, experimentation and measurement to improve their business processes.
Fan loyalty is everything in the sports business. So when Major League Soccer (MLS), the top flight pro soccer league in the US and Canada, wanted to deepen customer engagement, it turned to SAS® Marketing Automation to get a better understanding of its fans.
Published By: GoToAssist
Published Date: Oct 05, 2011
This new TSIA white paper explores 3 fundamental metrics - operational, quality and cost - that you should include in your services dashboard, outlines specific measurements to track in each area and provides industry averages for key metrics to help with benchmarking.
Published By: GoToAssist
Published Date: Oct 05, 2011
It is imperative in today's economy to not only gain customers but to keep them. Without the right set of tools and measurements, however, this can be a daunting task.
Watch this on-demand webinar with Jill Griffin, author of Customer Loyalty, as she delves into practical tools you can use to measurably improve the satisfaction and brand attachment of high-value customers.
Collectively - representing more than 100 million unique visitors and more than a billion tweets per month - social media is a force too powerful to ignore. So how Do You Measure and Manage the Impact of Social Media?
When it comes to social media marketing, there is perhaps no other topic that is discussed more than determining and reporting return on investment, or ROI. This white paper sets out to make the case that ROI determination can be approached in a unified, structured and straightforward way. It also lays out a framework for expanding the definition of ROI and increasing organizational maturity for measurement and monetization.
Finally, it dispels some of the myths around ROI and seeks to show the relationship between social KPIs organizations may be collecting today and how to align them with broader organizational and business-oriented goals and objectives.
The highly-anticipated Adobe and Econsultancy report, Quarterly Digital Intelligence Briefing: The Quest for Mobile Excellence, details the results of a global survey of marketers and digital professionals. It highlights key priorities, challenges and areas of investments that companies need to consider for 2015 and beyond.
Industrial customers use content to research and make purchasing decisions. Are you giving them the info they need? Developed by IHS GlobalSpec, this white paper explains the growing importance of using content to attract, acquire and engage engineers and technical professionals.
Content marketing positions your company as an expert, builds trust and introduces new products and services to a wider audience via webinars, technical articles, social media and more. Find out which content appeals most to technical professionals. Learn how to provide information that fulfills their needs at specific points in the buying cycle. And see examples of how and where industrial suppliers effectively use content marketing to deliver information that can help turn shoppers into buyers.
Content Marketing for Industrial Marketers also explores the challenges of producing enough of the right content, repurposing it across multiple channels and budgeting for it. Plus, it provides the steps to start dev
This new white paper explores the strategic role first-contact resolution plays in support environments, provides best practices for optimising performance and outlines steps for achieving consistent FCR.
"IOPS (I/O operations per second) is an easily understood and communicated unit of measurement, which is why it’s so widely used. Unfortunately, it’s also easy to oversimplify. IOPS describes only the number of times an application, OS or VM is reading or writing to storage each second. More IOPS means more disk I/O, and if all IOPS are created equal, we should be able to measure disk activity with it alone. But they aren’t.
Read the White Paper "
Properly implemented, service catalogs can help IT run as a business - not just "like" a business. They improve communication, provide users with easier access to IT services, and enable measurement-driven continuous process improvement. This white paper shows you how to achieve a successful service catalog implementation on BMC Remedy and extend the benefits of service catalogs across functional areas.
For advanced signaling over high-loss channels, designs today are using equalization and several new measurement methods to evaluate the performance of the link. Both simulation and measurement tools support equalization and the new measurement methods, but correlation of results throughout the design flow is unclear. In this paper a high performance equalizing serial data link is measured and the performance is compared to that predicted by simulation. Then, the differences between simulation and measurements are discussed as well as methods to correlate the two.
Published By: Semphonic
Published Date: Jun 11, 2009
A Microsite is an independent, focused website subsidiary to a larger, parent website. Its marketing, branding, and Search/Viral potential has been increasingly recognized by marketing and website managers, but measurement and analysis of a Microsite’s effectiveness requires analytical strategies and approaches that differ from the analysis of the parent website. Learn more today!
If management has not already cut your budget, be prepared to “prove it or lose it” soon. This report will help you think through your measurement strategies, and either fine-tune an existing program, or get one started post haste.
One of the big challenges with massive PR initiatives is the difficulty in measuring the outcomes as it pertains to your brand and business objectives set. Read this guide for a five step process that will help you determine the impact of your PR initiatives and compare it to the organizational goals they were aimed to accomplish.
In the times of increased awareness and integrated communication across channels, it is crucial to understand correlation between the advertising spend and the PR that surrounds your brand. This report sheds new light on the impact of earned and paid media on the effectiveness of paid advertising.
Credit Union Times is the nation's leading independent source for breaking news and analysis for credit union leaders. For more than 20 years, Credit Union Times has set the standard for editorial excellence and ethical, straight-forward reporting.