measurement

Results 176 - 200 of 208Sort Results By: Published Date | Title | Company Name
Published By: AdRoll     Published Date: Jul 11, 2017
Nothing is more top of mind for marketers than attribution. It’s a complex topic, and there are lots of questions. Should you measure only the first click, or the last click? Should you also measure views? Should you combine view measurement with click measurement? How long should you wait to give credit to user activity? In this whitepaper, we examine the history of attribution models and dive deep into AdRoll platform data, third-party research, and advertiser survey data to make the case for marketers to adopt a blended attribution model, one that combines both ad views and clicks. Attribution is critical to marketing success because nothing has a bigger influence on evaluating results than how you measure the impact of your advertising. And in the digital paradigm, almost everything is measurable. When we surveyed our customers, we heard this point loud and clear. Of the 1,050 marketers we spoke to in our 2016 State of the Industry Report, 84% believe attribution is critical or ver
Tags : 
attribution, adroll, performance marketing, advertising
    
AdRoll
Published By: ForeSee Results     Published Date: Feb 05, 2007
With clickstream analytics, you know WHAT your online customers are doing online. But, do you know WHY? To learn how to take your web analytics to the next level by adding the WHY to the WHAT, download this free white paper on the value of adding customer satisfaction measurement to your behavioral web analytics.
Tags : 
website analytics, usability, customer satisfaction, foresee, foresee results, analytics
    
ForeSee Results
Published By: Omniture     Published Date: Jun 27, 2007
Many marketers shy away from Web analytics because it sounds more like a logarithmic equation than a marketing solution. But after you strip away the multi-syllabic veneer, Web analytics is really nothing more than an incredibly effective tool to help you grow your business.
Tags : 
web analytics, web measurement, analytics, kpis, lead generation, sitecatalyst, site catalyst, omniture, web traffic, web site testing, multivariate, a/b testing
    
Omniture
Published By: Omniture     Published Date: Jun 27, 2007
The beauty of Web analytics - and the promise of the Internet - is the ability to capture nearly unlimited amounts of data about your Web site. So how can you turn these incredible data resources into clear and actionable insights? A good place to start is by defining key performance indicators or KPIs.
Tags : 
key performance indicator, kpi, omniture, web analytics, website analytics, user data, data collection, web measurement, dashboard, dashboards, lead generation, site catalyst, sitecatalyst
    
Omniture
Published By: Connectus     Published Date: Aug 21, 2009
This paper discusses both the benefits and the pitfalls of the increased focus on marketing measurement, and describes how a comprehensive Marketing Intelligence strategy can be used to report on the full spectrum of marketing activities.
Tags : 
marketing, email marketing, business intelligence, business analytics, analytics, analytical applications, marketing intelligence, direct response, connectus
    
Connectus
Published By: IBM     Published Date: Feb 08, 2008
As manufacturing goes global, initiatives to standardize processes and key performance measurements across the enterprise to unite the greater supply chain are emerging. The main catalyst? Driving down costs in response to customer and market pressures. However, mid-size companies in particular are driving performance improvements with a more proactive, strategic vision for improving performance than reactively responding to cost pressure.
Tags : 
scm, supply chain, manufacturing, manufacturer, bpm, business process, erp, enterprise resource planning, business intelligence, ibm
    
IBM
Published By: SoftLanding Systems     Published Date: Nov 18, 2006
This no-nonsense primer covers the benefits and basic principles of good testing, offers practical advice for getting the most out of your testing efforts, and pinpoints several areas where automation will help you achieve the most cost-effective results.
Tags : 
software testing, quality assurance, application testing, test and measurement, database development, quality assurance, scripting, software testing, web services, web service security, softlanding, soft landing
    
SoftLanding Systems
Published By: Infor     Published Date: May 25, 2007
External forces can knock your business off balance with no warning. To meet these external challenges, you need the capability to extend supply chain visibility, respond to changes in real time, and improve performance measurement across the entire chain.
Tags : 
supply chain, scm, business management, bpm, best practices, customer service, manufacturing, manufacture, supply, demand, concept-to-customer, productivity, infor
    
Infor
Published By: Distributive Management     Published Date: Jun 19, 2007
DataDrill EXPRESS is known for being the most capable web-based performance dashboard tool available for software and IT projects and organizations, automating every aspect of performance measurement.
Tags : 
datadrill, distributive management, brochure, performance management, data collection, it management, project management, analytical applications, business analytics
    
Distributive Management
Published By: ProofSpace     Published Date: Aug 08, 2007
Digital signatures aren't enough. This paper posits that data integrity needs to be redefined within the context of a time-sensitive mechanism.
Tags : 
proofspace, proofmark, signing key vulnerability, trustworthy time, authenticated time stamps, time existence of data, electronic postmark, time stamp, timestamp, time and data stamping, file authentication, x9.95, timestamping, ediscovery, discovery, admissibility, email archiving, surety, authentidate, timecertain
    
ProofSpace
Published By: ProofSpace     Published Date: Sep 10, 2007
Read this paper and learn the principles that are prerequisites to enforceable electronic agreements as required by existing legal standards and electronic signature legislation.  This paper will also specify sixteen measurement criteria that can be used as metrics to assess whether the architecture of an electronic transaction will meet the requirements of admissibility.
Tags : 
proofspace, proofmark, signing key vulnerability, trustworthy time, authenticated time stamps, time existence of data, electronic postmark, asymmetric key cryptography, public key cryptography, time stamp, timestamp, time and data stamping, file authentication, x9.95, accredited standards committee x9, x9.95-compliant, transient key technology, electronic signatures, fda 21 cfr part 11, u.s. e-sign act
    
ProofSpace
Published By: Interactive Intelligence     Published Date: Feb 26, 2013
Read this white paper, from Interactive Intelligence, on transforming a measurement program into a meaningful program. Follow these eight steps outlined in the white paper to truly create a meaningful measurement program.
Tags : 
transforming measurement programs, customer feedback, surveys, metrics, integrating scores, business metrics
    
Interactive Intelligence
Published By: Godfrey     Published Date: Oct 24, 2008
Recently, however, the explosive growth of online media has changed the PR game, creating a deeper, richer two-way communication between a marketer and its target audiences. Now, marketers can use social media strategies and tactics to engage their audiences directly. Those tactics include press release optimization, online media monitoring and reporting, social media press releases, RSS feeds, blogs, podcasts, webcasts and a host of other emerging technologies.
Tags : 
godfrey, convergent, public relations, business-to-business, traditional pr, media relations, press kits, trade show support, feature articles, case histories, application stories, press releases, social media, blogs, podcasts, press releases, rss feeds, webcasts, press release optimization, online media monitoring
    
Godfrey
Published By: MediaVantage     Published Date: May 03, 2011
A whitepaper for PR professionals that gives you the intelligence to analyze why and when to adjust your strategic communication plans.
Tags : 
mediavantage, monitoring, measurement, communications, reptutation management, crisis communications, analysis, investors, public relations
    
MediaVantage
Published By: Virtela Communications, Inc.     Published Date: Nov 16, 2009
Faced with degrading network performance and the need to drive global expansion, Measurement Specialties partnered with Virtela to design, implement and manage a high-performance, multi-carrier MPLS network across all twelve of their global sites.
Tags : 
virtela, network performance, multi-carrier mpls network, original equipment manufacturers, point-to-point connections, network and security solutions
    
Virtela Communications, Inc.
Published By: Bazaarvoice     Published Date: Jan 26, 2011
In our second annual marketing survey, we surveyed CMOs in The CMO Club about their use,expectations, and measurement of social media, then compared the results to the previous year's survey. In short, 2009 marked the year CMOs embraced social media marketing but struggled to tie their strategies to the bottom line. Many evaluated engagement metrics created from social media- such as the number of click-throughs to the website or number of fans or followers - instead of evaluating business metrics like revenues and conversion. In 2009, CMOs aspired to tie social to the bottom line.
Tags : 
bazaarvoice, social marketing, ctr, engagement, crm, customer service, word-of-mouth, ugc, user generated content, brand loyalty, rss, customer satisfaction
    
Bazaarvoice
Published By: Webtrends     Published Date: Jun 13, 2011
All that data from the web, social and mobile, but how do you get actionable insight? Download tips and stories from John Lovett and Webtrends so you can create a culture of measurement in your company.
Tags : 
webtrends, digital marketing, web analytics, business intelligence, customer intelligence, social media, data overload, mobile analytics, business culture, direct marketing, process improvement, measurement, measure, insights, dashboards, online advertising, digital optimization
    
Webtrends
Published By: IBM Software     Published Date: Jul 28, 2010
This study highlights best practices from 72 companies to identify how best in class organizations use data to achieve superior performance.
Tags : 
ibm software, data driven marketing, best practice, performance, customer engagement, marketing measurement, data management, roi
    
IBM Software
Published By: SAS     Published Date: Sep 09, 2010
Collectively - representing more than 100 million unique visitors and more than a billion tweets per month - social media is a force too powerful to ignore. So how Do You Measure and Manage the Impact of Social Media?
Tags : 
sas, social media metrics, descriptive statistics, social network analysis, text analytics, measurement
    
SAS
Published By: SAS     Published Date: Nov 04, 2015
How does marketing compare to a game of pool? Sometimes you hit a good shot – 9 ball corner pocket – like when you’ve marketed a product and your customer purchases it. But sometimes your shot misses, and you knock in your opponent’s ball. You could even knock your ball into the pocket, but mistakenly knock your opponent’s ball into a different pocket at the same time. Of course, you can’t predict everything in a game of pool – or in marketing. A campaign may reveal a weakness that sends customers scuttling to a competitor. A new product can cannibalize an existing product line. Customers could leave one of your legacy product lines to consume one of your newly launched products – perhaps causing you to lose some revenue. But unlike pool, it’s hard to observe and measure with the naked eye what’s happening in marketing. The way to improve your chances of success is to build a solid measurement plan that lets you define and measure diagnostic metrics.
Tags : 
sas, marketing analytics, data driven decision making, consumer behavior, marketing mix
    
SAS
Published By: SAS     Published Date: Aug 03, 2016
Banks and financial institutions have faced a spate of regulations centered on capital adequacy since the financial crisis started in 2008. The Basel Committee on Banking Supervision (BCBS) initiated a series of reforms to strengthen risk, capital and liquidity rules across banks. Among the important changes recommended are new rules for calculating Tier I and Tier II capital and the inclusion of additional risk measurement components for market risk, liquidity risk and counterparty risk. Despite these changes, a key drawback of the Basel framework is its focus on historical capital adequacy. While being useful, it does not help assess the impact of stress events on banks from an ex-ante basis. Hence regulatory agencies in several jurisdictions have mandated banks to define a forward-looking capital plan that incorporates stress scenarios.
Tags : 
best practices, business management, finance, banking, financial crisis
    
SAS
Published By: Century Interactive     Published Date: Sep 28, 2010
Call tracking overview presentation to understand the basics, FAQs and how you can take action immediately!
Tags : 
call tracking, call analytics, lead optimization, trackable phone numbers, measurement
    
Century Interactive
Published By: redpepper     Published Date: Nov 08, 2010
Learn how one company is using digital media to move business metrics
Tags : 
digital media, business metrics, measurement tools
    
redpepper
Published By: BzzAgent     Published Date: Dec 22, 2010
Learn the truth about measuring the sales impact and ROI of social media
Tags : 
social media, measurement, roi, word of mouth, social marketing
    
BzzAgent
Published By: Syncapse Corp.     Published Date: Jul 15, 2011
This study will examine the five leading contributors to Facebook fan value: (1) Product Spending, (2) Brand Loyalty, (3) Propensity to Recommend, (4) Brand Affinity and (5) Earned Media Value.
Tags : 
enterprise social media, social media management, social media measurement
    
Syncapse Corp.
Start   Previous    1 2 3 4 5 6 7 8 9    Next    End
Search Resource Library      

Add Resources

Get your company's resources in the hands of targeted business professionals.