measurement

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Published By: Oracle     Published Date: Sep 30, 2014
The right message, in the right place, at the right time, to the right audience. Content marketing doesn’t have to be painful. Want to know more about ending the chaos of your organization’s content creation, management and measurement? Download this report now!
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oracle, marketing, cloud, content, customer base
    
Oracle
Published By: Brandwatch     Published Date: Feb 25, 2015
This guide provides a number of helpful tips for an effective evaluation of campaign activity, including: • How to distinguish between measurement types • An in-depth view on campaign measurement frameworks and dashboards • Common campaign objectives
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social media, social analytics, social media monitoring, campaign measurement, campaign management, social listening, social business intelligence, social media campaigns
    
Brandwatch
Published By: Cision     Published Date: May 02, 2016
The complexity of public relations can make measurement a Herculean task. Brands have diverse needs and objectives, along with an array of communication channels to choose from, which means those searching for a one-size-fits-all blueprint for measurement will struggle to prove true ROI. A custom measurement strategy that goes beyond vanity metrics is the only way to accurately track your progress, prove the value of individual campaigns and show the impact of those campaigns across departments.
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cision, public relations, roi, brand awareness, pr roi
    
Cision
Published By: Cision     Published Date: May 02, 2016
Today, social media makes up 10.7 percent of marketing budgets. By 2020, CMOs plan to double spending to 23.7 percent. Do you have the right numbers, if any, to prove that social is driving business results? Most don’t. According to the latest CMO Survey by Duke University: - A mere 15 percent of marketers have proven social’s impact quantitatively - 58 percent of CMOs feel increasing pressure to prove the value of marketing - Only 2.3 percent of marketing budgets is dedicated to ROI measurement “If marketers are unable to map social media back to business objectives, board members and C-suite executives won’t take their efforts seriously,” says Michelle Vangel, Cision’s vice president of insight solutions. But how can you showcase social’s bottom-line impact, gain more influence as a decision maker and surge ahead of competitors? Turn to a single, intuitive social media platform, like Cision’s, to help your brand make decisions based on data, not blind guesses.
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cision, social media, social roi, marketing, social impact
    
Cision
Published By: Cision     Published Date: Jul 08, 2016
The complexity of public relations can make measurement a Herculean task. Brands have diverse needs and objectives, along with an array of communication channels to choose from, which means those searching for a one-size-fits-all blueprint for measurement will struggle to prove true ROI. A custom measurement strategy that goes beyond vanity metrics is the only way to accurately track your progress, prove the value of individual campaigns and show the impact of those campaigns across departments.
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cision, public relations, roi, brand awareness, pr roi
    
Cision
Published By: Act-On     Published Date: Apr 20, 2015
Learn how automation improves ROI by making sales and marketing more efficient and more effective, & makes marketing accountable through measurement.
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marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
    
Act-On
Published By: AdRoll     Published Date: Apr 05, 2017
Did you know... • 57% of marketers are changing their attribution model this year • Almost 40% of marketers spend a majority of their budgets on measurement alone • 69% of marketers are using dynamic email based on user behavior This report from AdRoll compiles survey results from 1,300 marketers about how they coordinate various different channels and technologies to achieve their goals, and how they're thinking about the latest performance strategies across every stage of the marketing funnel.
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performance marketing, marketing survey, marketing channels, marketing, performance, advertising
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Nothing is more top of mind for marketers than attribution. It’s a complex topic, and there are lots of questions. Should you measure only the first click, or the last click? Should you also measure views? Should you combine view measurement with click measurement? How long should you wait to give credit to user activity? In this whitepaper, we examine the history of attribution models and dive deep into AdRoll platform data, third-party research, and advertiser survey data to make the case for marketers to adopt a blended attribution model, one that combines both ad views and clicks. Attribution is critical to marketing success because nothing has a bigger influence on evaluating results than how you measure the impact of your advertising. And in the digital paradigm, almost everything is measurable. When we surveyed our customers, we heard this point loud and clear. Of the 1,050 marketers we spoke to in our 2016 State of the Industry Report, 84% believe attribution is critical or ver
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attribution, adroll, performance marketing, advertising
    
AdRoll
Published By: ForeSee Results     Published Date: Feb 05, 2007
With clickstream analytics, you know WHAT your online customers are doing online. But, do you know WHY? To learn how to take your web analytics to the next level by adding the WHY to the WHAT, download this free white paper on the value of adding customer satisfaction measurement to your behavioral web analytics.
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website analytics, usability, customer satisfaction, foresee, foresee results, analytics
    
ForeSee Results
Published By: Omniture     Published Date: Jun 27, 2007
Many marketers shy away from Web analytics because it sounds more like a logarithmic equation than a marketing solution. But after you strip away the multi-syllabic veneer, Web analytics is really nothing more than an incredibly effective tool to help you grow your business.
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web analytics, web measurement, analytics, kpis, lead generation, sitecatalyst, site catalyst, omniture
    
Omniture
Published By: Omniture     Published Date: Jun 27, 2007
The beauty of Web analytics - and the promise of the Internet - is the ability to capture nearly unlimited amounts of data about your Web site. So how can you turn these incredible data resources into clear and actionable insights? A good place to start is by defining key performance indicators or KPIs.
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key performance indicator, kpi, omniture, web analytics, website analytics, user data, data collection, web measurement
    
Omniture
Published By: Connectus     Published Date: Aug 21, 2009
This paper discusses both the benefits and the pitfalls of the increased focus on marketing measurement, and describes how a comprehensive Marketing Intelligence strategy can be used to report on the full spectrum of marketing activities.
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marketing, email marketing, business intelligence, business analytics, analytics, analytical applications, marketing intelligence, direct response
    
Connectus
Published By: IBM     Published Date: Feb 08, 2008
As manufacturing goes global, initiatives to standardize processes and key performance measurements across the enterprise to unite the greater supply chain are emerging. The main catalyst? Driving down costs in response to customer and market pressures. However, mid-size companies in particular are driving performance improvements with a more proactive, strategic vision for improving performance than reactively responding to cost pressure.
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scm, supply chain, manufacturing, manufacturer, bpm, business process, erp, enterprise resource planning
    
IBM
Published By: SoftLanding Systems     Published Date: Nov 18, 2006
This no-nonsense primer covers the benefits and basic principles of good testing, offers practical advice for getting the most out of your testing efforts, and pinpoints several areas where automation will help you achieve the most cost-effective results.
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software testing, quality assurance, application testing, test and measurement, database development, quality assurance, scripting, software testing
    
SoftLanding Systems
Published By: Infor     Published Date: May 25, 2007
External forces can knock your business off balance with no warning. To meet these external challenges, you need the capability to extend supply chain visibility, respond to changes in real time, and improve performance measurement across the entire chain.
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supply chain, scm, business management, bpm, best practices, customer service, manufacturing, manufacture
    
Infor
Published By: Distributive Management     Published Date: Jun 19, 2007
DataDrill EXPRESS is known for being the most capable web-based performance dashboard tool available for software and IT projects and organizations, automating every aspect of performance measurement.
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datadrill, distributive management, brochure, performance management, data collection, it management, project management, analytical applications
    
Distributive Management
Published By: ProofSpace     Published Date: Aug 08, 2007
Digital signatures aren't enough. This paper posits that data integrity needs to be redefined within the context of a time-sensitive mechanism.
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proofspace, proofmark, signing key vulnerability, trustworthy time, authenticated time stamps, time existence of data, electronic postmark, time stamp
    
ProofSpace
Published By: ProofSpace     Published Date: Sep 10, 2007
Read this paper and learn the principles that are prerequisites to enforceable electronic agreements as required by existing legal standards and electronic signature legislation.  This paper will also specify sixteen measurement criteria that can be used as metrics to assess whether the architecture of an electronic transaction will meet the requirements of admissibility.
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proofspace, proofmark, signing key vulnerability, trustworthy time, authenticated time stamps, time existence of data, electronic postmark, asymmetric key cryptography
    
ProofSpace
Published By: Interactive Intelligence     Published Date: Feb 26, 2013
Read this white paper, from Interactive Intelligence, on transforming a measurement program into a meaningful program. Follow these eight steps outlined in the white paper to truly create a meaningful measurement program.
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transforming measurement programs, customer feedback, surveys, metrics, integrating scores, business metrics
    
Interactive Intelligence
Published By: Godfrey     Published Date: Oct 24, 2008
Recently, however, the explosive growth of online media has changed the PR game, creating a deeper, richer two-way communication between a marketer and its target audiences. Now, marketers can use social media strategies and tactics to engage their audiences directly. Those tactics include press release optimization, online media monitoring and reporting, social media press releases, RSS feeds, blogs, podcasts, webcasts and a host of other emerging technologies.
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godfrey, convergent, public relations, business-to-business, traditional pr, media relations, press kits, trade show support
    
Godfrey
Published By: MediaVantage     Published Date: May 03, 2011
A whitepaper for PR professionals that gives you the intelligence to analyze why and when to adjust your strategic communication plans.
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mediavantage, monitoring, measurement, communications, reptutation management, crisis communications, analysis, investors
    
MediaVantage
Published By: Virtela Communications, Inc.     Published Date: Nov 16, 2009
Faced with degrading network performance and the need to drive global expansion, Measurement Specialties partnered with Virtela to design, implement and manage a high-performance, multi-carrier MPLS network across all twelve of their global sites.
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virtela, network performance, multi-carrier mpls network, original equipment manufacturers, point-to-point connections, network and security solutions
    
Virtela Communications, Inc.
Published By: Bazaarvoice     Published Date: Jan 26, 2011
In our second annual marketing survey, we surveyed CMOs in The CMO Club about their use,expectations, and measurement of social media, then compared the results to the previous year's survey. In short, 2009 marked the year CMOs embraced social media marketing but struggled to tie their strategies to the bottom line. Many evaluated engagement metrics created from social media- such as the number of click-throughs to the website or number of fans or followers - instead of evaluating business metrics like revenues and conversion. In 2009, CMOs aspired to tie social to the bottom line.
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bazaarvoice, social marketing, ctr, engagement, crm, customer service, word-of-mouth, ugc
    
Bazaarvoice
Published By: Webtrends     Published Date: Jun 13, 2011
All that data from the web, social and mobile, but how do you get actionable insight? Download tips and stories from John Lovett and Webtrends so you can create a culture of measurement in your company.
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webtrends, digital marketing, web analytics, business intelligence, customer intelligence, social media, data overload, mobile analytics
    
Webtrends
Published By: IBM Software     Published Date: Jul 28, 2010
This study highlights best practices from 72 companies to identify how best in class organizations use data to achieve superior performance.
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ibm software, data driven marketing, best practice, performance, customer engagement, marketing measurement, data management, roi
    
IBM Software
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