measurement

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Published By: SAS     Published Date: Sep 09, 2010
Collectively - representing more than 100 million unique visitors and more than a billion tweets per month - social media is a force too powerful to ignore. So how Do You Measure and Manage the Impact of Social Media?
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sas, social media metrics, descriptive statistics, social network analysis, text analytics, measurement
    
SAS
Published By: SAS     Published Date: Nov 04, 2015
How does marketing compare to a game of pool? Sometimes you hit a good shot – 9 ball corner pocket – like when you’ve marketed a product and your customer purchases it. But sometimes your shot misses, and you knock in your opponent’s ball. You could even knock your ball into the pocket, but mistakenly knock your opponent’s ball into a different pocket at the same time. Of course, you can’t predict everything in a game of pool – or in marketing. A campaign may reveal a weakness that sends customers scuttling to a competitor. A new product can cannibalize an existing product line. Customers could leave one of your legacy product lines to consume one of your newly launched products – perhaps causing you to lose some revenue. But unlike pool, it’s hard to observe and measure with the naked eye what’s happening in marketing. The way to improve your chances of success is to build a solid measurement plan that lets you define and measure diagnostic metrics.
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sas, marketing analytics, data driven decision making, consumer behavior, marketing mix
    
SAS
Published By: SAS     Published Date: Aug 03, 2016
Banks and financial institutions have faced a spate of regulations centered on capital adequacy since the financial crisis started in 2008. The Basel Committee on Banking Supervision (BCBS) initiated a series of reforms to strengthen risk, capital and liquidity rules across banks. Among the important changes recommended are new rules for calculating Tier I and Tier II capital and the inclusion of additional risk measurement components for market risk, liquidity risk and counterparty risk. Despite these changes, a key drawback of the Basel framework is its focus on historical capital adequacy. While being useful, it does not help assess the impact of stress events on banks from an ex-ante basis. Hence regulatory agencies in several jurisdictions have mandated banks to define a forward-looking capital plan that incorporates stress scenarios.
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best practices, business management, finance, banking, financial crisis
    
SAS
Published By: Century Interactive     Published Date: Sep 28, 2010
Call tracking overview presentation to understand the basics, FAQs and how you can take action immediately!
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call tracking, call analytics, lead optimization, trackable phone numbers, measurement
    
Century Interactive
Published By: redpepper     Published Date: Nov 08, 2010
Learn how one company is using digital media to move business metrics
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digital media, business metrics, measurement tools
    
redpepper
Published By: BzzAgent     Published Date: Dec 22, 2010
Learn the truth about measuring the sales impact and ROI of social media
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social media, measurement, roi, word of mouth, social marketing
    
BzzAgent
Published By: Syncapse Corp.     Published Date: Jul 15, 2011
This study will examine the five leading contributors to Facebook fan value: (1) Product Spending, (2) Brand Loyalty, (3) Propensity to Recommend, (4) Brand Affinity and (5) Earned Media Value.
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enterprise social media, social media management, social media measurement
    
Syncapse Corp.
Published By: Syncapse Corp.     Published Date: Jul 15, 2011
There should be no doubt that social media is growing in popularity and taking a bigger share of consumer mindshare. In trying to separate the hype from the reality, many marketers and brand managers are struggling to understand what level of investment should be made in social channels. To help them, Syncapse conducted an extensive study of more than 4,300 consumers across North America.
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social media effectiveness, social media campaign, enterprise social media, social media management, social media measurement
    
Syncapse Corp.
Published By: Syncapse Corp.     Published Date: Jul 15, 2011
Since the advent of Facebook Places, organizations have been unable to technically link local ('Child') Places to a corporate ('Parent') Page on Facebook's backend. It has also been a challenge to create different Check-in Deals across multiple physical locations (commonly referred to as Places). Facebook is now endeavoring to solve these pain points through this week's "Parent-Child" and "Check-in Deals API" feature releases.
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facebook, facebook parent child, social media management, social media measurement, enterprise social media
    
Syncapse Corp.
Published By: KeyedIn Solutions     Published Date: May 08, 2012
The aim of this white paper is to discuss the importance and benefits of a PPM approach within one of our most vital industries.
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project management, keyedin, success, ppm, benefits, pharmaceutical, research and development, r&d
    
KeyedIn Solutions
Published By: Asure Software     Published Date: Mar 20, 2014
Learn how Asure Software can help you find an effective way to measure and use workplace space.
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asure, workplace space, space utilization, efficient measurements, work productivity, effective use of space, workplace space software, human resources
    
Asure Software
Published By: Adobe     Published Date: Aug 22, 2013
You've no doubt heard the question: "How do we know that social marketing drives sales?" But just as not all TV spots or billboards are intended to drive direct response, not every social marketing program is designed as a sales trigger. To measure the success of social marketing - indeed, of any marketing tactic - you need to think of your customers' journey as a board game like Monopoly. Then follow three simple steps: 1) identify which stage of the customer journey your social marketing program is designed to support; 2) measure whether your social marketing efforts have moved your customers to the next state of their journey; and 3) count how many times your customers pass "Go" so you can collect $200. If you keep your customers moving around the board, eventually, you'll win the game.
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social media management, social marketing
    
Adobe
Published By: Tyco Integrated Security     Published Date: Sep 10, 2015
To drive organizational change and achieve successful results, growth CMOs focus on fostering five specific adaptive capabilities: technology, omnichannel, measurement, social connectivity, and talent
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Tyco Integrated Security
Published By: SAP     Published Date: Jun 04, 2015
Not all turnover is created equal: there’s healthy turnover and there’s alarming turnover. Are the employees who are leaving your organization for other opportunities the same ones who are driving the critical strategies and projects across your organization and moving the business forward, the innovators, and the effective customer relations managers? In this white paper you will see why it is critical for organizations to dig deeper and get a clear understanding of who’s leaving and who’s staying.
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SAP
Published By: Turn     Published Date: Mar 09, 2016
This webinar will look at how a smart approach to viewability can drive better campaign results and optimize marketing ROI. Guest speaker Susan Bidel of Forrester Research and Lori Gubin of Turn will examine how viewability can support digital branding in display and video, where viewability fits in the spectrum of brand metrics, and how advertisers can avoid common viewability-related pitfalls.
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programmatic, video advertising, impression quality, dsp, demand side platform, viewable campaigns, viewability, measurement
    
Turn
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