There should be no doubt that social media is growing in popularity and taking a bigger share of consumer mindshare. In trying to separate the hype from the reality, many marketers and brand managers are struggling to understand what level of investment should be made in social channels. To help them, Syncapse conducted an extensive study of more than 4,300 consumers across North America.
Since the advent of Facebook Places, organizations have been unable to technically link
local ('Child') Places to a corporate ('Parent') Page on Facebook's backend. It has also
been a challenge to create different Check-in Deals across multiple physical locations
(commonly referred to as Places). Facebook is now endeavoring to solve these pain points
through this week's "Parent-Child" and "Check-in Deals API" feature releases.
You've no doubt heard the question: "How do we know that social marketing drives sales?" But just as not all TV spots or billboards are intended to drive direct response, not every social marketing program is designed as a sales trigger. To measure the success of social marketing - indeed, of any marketing tactic - you need to think of your customers' journey as a board game like Monopoly. Then follow three simple steps: 1) identify which stage of the customer journey your social marketing program is designed to support; 2) measure whether your social marketing efforts have moved your customers to the next state of their journey; and 3) count how many times your customers pass "Go" so you can collect $200. If you keep your customers moving around the board, eventually, you'll win the game.
Not all turnover is created equal: there’s healthy turnover and there’s alarming turnover. Are the employees who are leaving your organization for other opportunities the same ones who are driving the critical strategies and projects across your organization and moving the business forward, the innovators, and the effective customer relations managers?
In this white paper you will see why it is critical for organizations to dig deeper and get a clear understanding of who’s leaving and who’s staying.
This webinar will look at how a smart approach to viewability can drive better campaign results and optimize marketing ROI. Guest speaker Susan Bidel of Forrester Research and Lori Gubin of Turn will examine how viewability can support digital branding in display and video, where viewability fits in the spectrum of brand metrics, and how advertisers can avoid common viewability-related pitfalls.
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