Download this report for an in-depth analysis of trends in customer experience management strategies for financial services companies. The study was developed using independent research and survey responses from 100 senior-level leaders across marketing, customer experience management, analytics, digital strategy, and innovation roles.
After identifying key market stressors, the report analyzes the five key drivers of successful customer engagement: Customer Understanding, Prioritization, Design, Measurement, and Culture.
Gain the skills to drive smarter investment decisions with the Certificate in Investment Performance Measurement (CIPM®) Program. The CIPM Program develops your skills in effective investment performance and risk evaluation, manager selection, and investment reporting.
The CIPM Candidate Guide provides you with all the information you need about the program, including:
Roles of CIPM designation holders
Why consider the program
How to become a designation holder
What you will learn
Exam and fee information
Fill out this form to receive more information about the CIPM Program and download the CIPM Candidate Guide.
Develop your skills in effective investment performance evaluation and manager search and selection with the Certificate in Investment Performance Measurement (CIPM®) Program.
Completing the CIPM Program will help you:
Deliver more actionable investment insights.
Improve manager search and selection.
Develop skills in performance appraisal, attribution, and presentation.
Increase your understanding of factors that drive portfolio risk and return.
Demonstrate your commitment to maintaining globally relevant and practice-based investment performance evaluation skills.
Want to learn more?
Fill out this form to receive more information about the CIPM Program and download the program fact sheet.
The need for marketers to improve their optimization practices has led Return Path and the Relevancy Group to explore the state of email marketing measurement and analysis, as well as its role and impact on marketing performance.
The capabilities that enterprise resource planning (ERP) systems enable in wholesale and distribution have a wide umbrella of influence throughout an organization. Using ERP data to make better business decisions while cutting your costs is only one
Published By: Marketo
Published Date: Jun 26, 2015
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app. Loaded with checklists, charts, and thought leadership from mobile marketing experts, The Definitive Guide to Mobile Marketing will teach you how to create a strategic mobile marketing plan and engage your audience effectively via mobile devices.
This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.
Published By: CollabNet
Published Date: Jan 11, 2013
Read this whitepaper to learn about the 5 best practices for engineering performance management, and understand the do’s and don’ts of metrics management, analytics and reporting in software development environments.
Gain a clear understanding of what workforce analytics are and how they are integral for strategic planning to support your company's overall strategies from the creators of Human Resource Executive's 2010 Top Product, Aquire InSight.
47 business outcome studies were conducted for clients across multiple industries for the 2011 Business Outcomes Studies Report. It demonstrates the value of online talent measurement solutions against metrics specific to the goals of each organization.
SHL's Global Assessment Trends Report provides human resources professionals and those interested in learning about global assessment practices a comprehensive look at how organizations around the world measure talent.
As media and channels proliferate with the upsurge in digital touchpoints, we have access to massive volumes of customer data. This leads to the personalization of customer interactions that drive customer strategy as a business strategy.
An effective marketing investment strategy will help you take inventory of your current measurement framework and develop a more accurate, reliable and consistent strategy for assessing and improving the performance of your marketing spend.
Do you recall the commercial a cellular provider once ran a that displayed cellular-connection “bars” above people’s heads to indicate the signal strength of the connection? Maybe that’s the way we can all look at employee engagement. Employee engagement is measurable, and we call that engagement signal strength (ESS). It’s not a static score, but a dynamic measurement that may change every day depending on what happens at work with a co-worker or supervisor, or at even home. This white paper from TharpeRobbins explains how you can understand your ESS and increase it with smart solutions.
From awareness to consideration to intent to conversion, marketers can now track campaigns at an extremely detailed level. Learn how to align the right programmatic tactics and metrics for each stage of the customer journey.
This webinar will look at how a smart approach to viewability can drive better campaign results and optimize marketing ROI. Guest speaker Susan Bidel of Forrester Research and Lori Gubin of Turn will examine how viewability can support digital branding in display and video, where viewability fits in the spectrum of brand metrics, and how advertisers can avoid common viewability-related pitfalls.
The key to successful sales forecasting starts with pipeline measurement — consistent tracking in each stage of the sales cycle will bring consistent results. Careful focus on ?ve areas will strengthen the sales forecast process to drive better capacity planning, smoother operations, and most importantly, more revenue! The five metrics for every sales leader:
Pipeline Coverage & Mix
Compliance & Commitments
Download now to learn more!
Whether you’re scanning products, medicine, parts or shipping labels, your data capture needs are dramatically shifting. Traceability demands more data in smaller spaces; mobile payments are on the rise; scanning multiple barcodes consumes valuable time, and there’s less tolerance for inefficiency – capabilities only imaging technology can ful?ll.
We know that great customer experiences lead to increased revenue. Happy customers are loyal customers, and loyal customers are more likely to share their positive experiences and recommend their favorite brands to people they know. But when it comes to making the connection between improved customer experience (CX) and revenue growth, CX pros often struggle to prove the value of their programs. The good news is there are many ways to show the return on investment (ROI) of customer experience initiatives. With the right measurement tactics in place, a solid business case can be developed.This guide includes definitions and formulas to measure the success of your own CX program.
There are many good reasons to choose software or SaaS for your web analytics deployment. Download: To SaaS or Not to SaaS: Making Your Digital Measurement Count, written by web analytics guru Eric Peterson, and learn which solution is best for you. Ensure you are asking the right questions to make an educated choice about the delivery model for your digital measurement investment.
Credit Union Times is the nation's leading independent source for breaking news and analysis for credit union leaders. For more than 20 years, Credit Union Times has set the standard for editorial excellence and ethical, straight-forward reporting.