measurement

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Published By: Moxie     Published Date: Feb 06, 2019
Download this report for an in-depth analysis of trends in customer experience management strategies for financial services companies. The study was developed using independent research and survey responses from 100 senior-level leaders across marketing, customer experience management, analytics, digital strategy, and innovation roles. After identifying key market stressors, the report analyzes the five key drivers of successful customer engagement: Customer Understanding, Prioritization, Design, Measurement, and Culture.
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customer engagement, customer experience, customer service
    
Moxie
Published By: CFA Institute     Published Date: Mar 05, 2019
Gain the skills to drive smarter investment decisions with the Certificate in Investment Performance Measurement (CIPM®) Program. The CIPM Program develops your skills in effective investment performance and risk evaluation, manager selection, and investment reporting. The CIPM Candidate Guide provides you with all the information you need about the program, including: Roles of CIPM designation holders Why consider the program How to become a designation holder What you will learn Exam and fee information Fill out this form to receive more information about the CIPM Program and download the CIPM Candidate Guide.
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CFA Institute
Published By: CFA Institute     Published Date: Mar 05, 2019
Develop your skills in effective investment performance evaluation and manager search and selection with the Certificate in Investment Performance Measurement (CIPM®) Program. Completing the CIPM Program will help you: Deliver more actionable investment insights. Improve manager search and selection. Develop skills in performance appraisal, attribution, and presentation. Increase your understanding of factors that drive portfolio risk and return. Demonstrate your commitment to maintaining globally relevant and practice-based investment performance evaluation skills. Want to learn more? Fill out this form to receive more information about the CIPM Program and download the program fact sheet.
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CFA Institute
Published By: Aprimo     Published Date: Apr 09, 2012
Listen to this podcast and hear how marketers can get a 360 degree view into spend - from planning to execution and measurement - across all discretionary channels.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, roi, marketing strategy
    
Aprimo
Published By: Return Path     Published Date: Jan 29, 2013
The need for marketers to improve their optimization practices has led Return Path and the Relevancy Group to explore the state of email marketing measurement and analysis, as well as its role and impact on marketing performance.
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email marketing optimization practices, audience segmentation, inbox placement, email program results, email marketing performance, competitive benchmarking tools, competitor email programs
    
Return Path
Published By: Epicor     Published Date: Aug 03, 2012
The capabilities that enterprise resource planning (ERP) systems enable in wholesale and distribution have a wide umbrella of influence throughout an organization. Using ERP data to make better business decisions while cutting your costs is only one
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wholesalers, distributors, erp capabilities, cross functional teams, full visibility, operations, transactions, technology aids, erp modules, erp extentions, measurement, optimization, measurable benefits, social media
    
Epicor
Published By: Marketo     Published Date: Jun 26, 2015
In this comprehensive, 150+ page guide, we cover topics from creating a cross-channel mobile marketing strategy, to marketing via SMS and MMS, to creating a mobile app. Loaded with checklists, charts, and thought leadership from mobile marketing experts, The Definitive Guide to Mobile Marketing will teach you how to create a strategic mobile marketing plan and engage your audience effectively via mobile devices.
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marketing, mobile, strategic, responsive design, measurement, optimization
    
Marketo
Published By: Adobe     Published Date: Mar 14, 2011
This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.
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adobe, cmo, digital marketing, organization transformation, chief marketing officer
    
Adobe
Published By: CollabNet     Published Date: Jan 11, 2013
Read this whitepaper to learn about the 5 best practices for engineering performance management, and understand the do’s and don’ts of metrics management, analytics and reporting in software development environments.
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performance management, it operations, productivity, measurement
    
CollabNet
Published By: Aquire     Published Date: Oct 07, 2011
Gain a clear understanding of what workforce analytics are and how they are integral for strategic planning to support your company's overall strategies from the creators of Human Resource Executive's 2010 Top Product, Aquire InSight.
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workforce analytics, aquire, aquire insight, workforce analytics software, hr reports, hr metrics, hr trends, hr dashboard, hr benchmarking, hr measurement, hr benchmark, hr reporting, measuring hr, roi of hr, hr metrics dashboard, human resource reports, hr kpi, hr indicators, key hr metrics, workforce analysis tool
    
Aquire
Published By: SHL     Published Date: Dec 13, 2011
47 business outcome studies were conducted for clients across multiple industries for the 2011 Business Outcomes Studies Report. It demonstrates the value of online talent measurement solutions against metrics specific to the goals of each organization.
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bos, business outcomes study, business outcomes, outcomes study, business study, business objectives, people intelligence, outcomes report, employment testing, assessment simulations, ats, applicant tracking systems, talent development, business challenges, talent management, assessment program, assessment solutions, assessments, talent measurement, turnover
    
SHL
Published By: SHL     Published Date: Dec 13, 2011
SHL's Global Assessment Trends Report provides human resources professionals and those interested in learning about global assessment practices a comprehensive look at how organizations around the world measure talent.
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gatr, trends, trends report, global assessment trends, global assessment trends report, global assessments, talent measurement practices, talent measurement trends, people intelligence programs, people intelligence, global assessment practices, remote testing, social media, interview, selection, recruiting, hiring practices, talent management, workforce programs, human resources professionals
    
SHL
Published By: Merkle     Published Date: Oct 19, 2012
As media and channels proliferate with the upsurge in digital touchpoints, we have access to massive volumes of customer data. This leads to the personalization of customer interactions that drive customer strategy as a business strategy.
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brand experience, customer experience, customer insights, communication management, marketing accountability, roi, data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle, integrated, customer solutions, target segmented customers, measurement, marketing strategy, competitive advantage, business strategy, customer value
    
Merkle
Published By: Merkle     Published Date: Oct 19, 2012
An effective marketing investment strategy will help you take inventory of your current measurement framework and develop a more accurate, reliable and consistent strategy for assessing and improving the performance of your marketing spend.
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marketing accountability, roi, data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle, integrated, customer solutions, target segmented customers, marketing measurement, marketing strategy, competitive advantage, business strategy, customer value, optimization, integrated marketing strategies, integrated, customer experience
    
Merkle
Published By: Merkle     Published Date: Oct 19, 2012
An integrated customer communication strategy places customer needs, behaviors and value at the center of all interactions and will result in increased revenue, profit and shareholder value.
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data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle, integrated, customer solutions, target segmented customers, marketing measurement, marketing strategy, competitive advantage, business strategy, customer value, kpi, optimization, integrated marketing strategies, integrated
    
Merkle
Published By: Tharpe Robbins     Published Date: Jun 23, 2014
Do you recall the commercial a cellular provider once ran a that displayed cellular-connection “bars” above people’s heads to indicate the signal strength of the connection? Maybe that’s the way we can all look at employee engagement. Employee engagement is measurable, and we call that engagement signal strength (ESS). It’s not a static score, but a dynamic measurement that may change every day depending on what happens at work with a co-worker or supervisor, or at even home. This white paper from TharpeRobbins explains how you can understand your ESS and increase it with smart solutions.
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employee engagement, rewards, awards, recognition, performance recognition, length of service recognition, organization performance, attract talent, retention, social recognition, sales performance, career recognition, retirement recognition, employee incentives, recognition software, engagement platform, career, performance, social, service award
    
Tharpe Robbins
Published By: Turn     Published Date: Mar 09, 2016
Read this eBook to find out how you can effectively build viewability into a digital campaign strategy.
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programmatic, video advertising, impression quality, dsp, demand side platform, viewable campaigns, viewability, measurement, programmatic advertising, smart market, omnichannel, multichannel
    
Turn
Published By: Turn     Published Date: Mar 09, 2016
From awareness to consideration to intent to conversion, marketers can now track campaigns at an extremely detailed level. Learn how to align the right programmatic tactics and metrics for each stage of the customer journey.
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programmatic, omnichannel, multichannel advertising, dsp, demand side platform, omnichannel campaigns, audience definition, campaign tactics, campaign strategy, awareness, conversion
    
Turn
Published By: Turn     Published Date: Mar 09, 2016
This webinar will look at how a smart approach to viewability can drive better campaign results and optimize marketing ROI. Guest speaker Susan Bidel of Forrester Research and Lori Gubin of Turn will examine how viewability can support digital branding in display and video, where viewability fits in the spectrum of brand metrics, and how advertisers can avoid common viewability-related pitfalls.
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programmatic, video advertising, impression quality, dsp, demand side platform, viewable campaigns, viewability, measurement, programmatic advertising, smart market, omnichannel, multichannel
    
Turn
Published By: Clari     Published Date: Mar 24, 2017
The key to successful sales forecasting starts with pipeline measurement — consistent tracking in each stage of the sales cycle will bring consistent results. Careful focus on ?ve areas will strengthen the sales forecast process to drive better capacity planning, smoother operations, and most importantly, more revenue! The five metrics for every sales leader: Accuracy Variance Pipeline Coverage & Mix Compliance & Commitments Linearity Download now to learn more!
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sales forecasting, sales execution, clari, sales, sales operations, pipeline inspection, opportunity management, opportunity
    
Clari
Published By: Zebra Technologies     Published Date: Sep 22, 2017
Whether you’re scanning products, medicine, parts or shipping labels, your data capture needs are dramatically shifting. Traceability demands more data in smaller spaces; mobile payments are on the rise; scanning multiple barcodes consumes valuable time, and there’s less tolerance for inefficiency – capabilities only imaging technology can ful?ll.
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future of technology, imaging scanners, barcode technology, inventory management, fast checkouts, managing processing data, barcode readers, camera-based scanners, 1d barcodes, omni-directional reading, enhanced scanner range, data capture, 2d barcodes, high density scanner, scanner identity verification, optical character recognition, barcode capabilities, 1d to 2d scanner, omnichannel, qr code measurement
    
Zebra Technologies
Published By: Intouch Insight     Published Date: May 15, 2018
We know that great customer experiences lead to increased revenue. Happy customers are loyal customers, and loyal customers are more likely to share their positive experiences and recommend their favorite brands to people they know. But when it comes to making the connection between improved customer experience (CX) and revenue growth, CX pros often struggle to prove the value of their programs. The good news is there are many ways to show the return on investment (ROI) of customer experience initiatives. With the right measurement tactics in place, a solid business case can be developed.This guide includes definitions and formulas to measure the success of your own CX program.
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Intouch Insight
Published By: Unica     Published Date: Sep 08, 2010
There are many good reasons to choose software or SaaS for your web analytics deployment. Download: To SaaS or Not to SaaS: Making Your Digital Measurement Count, written by web analytics guru Eric Peterson, and learn which solution is best for you. Ensure you are asking the right questions to make an educated choice about the delivery model for your digital measurement investment.
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unica, saas, digital measurement, web analytics, software-as-a-service, software
    
Unica
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