Download this case study to learn how Crimson Hexagon developed a framework for measuring advertising effectiveness by analyzing the online conversations surrounding Target's major Black Friday ad campaigns in 2011 and 2012.
Effectively measure the ROI of your social media marketing so you can optimize it.
Strategies for effective social ROI measurement
How to adapt measurement to your social strategy
Tools to optimize the ROI of your social marketing
AdRoll surveyed 350 marketers across Australia, New Zealand and Singapore this year to dive into how they're thinking about the latest performance strategies across every stage of the marketing funnel. The survey explored:
The challenges marketers are tackling when creating mobile campaigns
The attribution models marketers are moving toward
The key performance indicators marketers are using to measuring to determine the success of their campaigns
The channels marketers are using to run programmatic advertising
See how your campaigns compare to those of 350 other marketers.
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