mobile consumer

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Published By: Absolute Software     Published Date: Dec 20, 2012
This IDC document presents highlights from the Adopting Mobility in the Enterprise Executive Roundtable held in New York City.
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security, mobile, cloud, tablet, consumerization
    
Absolute Software
Published By: sweetiQ     Published Date: Oct 29, 2012
Smartphones and the social, local, mobile ecosystem are the future of retail. Where once there was the yellow pages, today's mobile consumer has much more access to information. Read on to learn how to presence on the social local and mobile web.
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local listing management, google+ local, google places, location-based marketing, local search, local search optimization, business listings, solomo, social local mobile, local search analytics, local marketing, local marketing analytics, local listing presence, local search optimization analytics, local search optimization software, local search optimization tools, local venue listings, local marketing recommendation, local search analytics, local seo analytics
    
sweetiQ
Published By: IBM     Published Date: Oct 23, 2012
With widespread use of mobile devices and social media, today's consumers are connected and empowered like never before. This white paper explores the challenges that face retail chief marketing officers (CMOs) and their divisions.
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ibm, analytics, personalized marketing, customer loyalty, consumer behavior, customer loyalty
    
IBM
Published By: Bazaarvoice     Published Date: Oct 15, 2012
By 2017, Millennials - currently in their mid-teens to mid-30s - will have more spending power than any generation. And they're the proxy for all consumers, so capturing them helps you capture everyone else, too.
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bazaar voice, social media, marketing, mobile marketing, internet marketing, consumer input, consumer behavior
    
Bazaarvoice
Published By: FunMobility     Published Date: Aug 21, 2012
Going mobile can be challenging. "Beyond Check-ins, Mobile Strategies for the Future of Retail" will give insight on how marketers can capture consumers' attention and loyalty using mobile engagement. Over 40% of shoppers carry a smartphone in retail environments, which offers brands the opportunity to interact with customers beyond their brick and mortar stores. Find out how brands, CPGs and retailers can add real value to their customers' retail shopping experience.
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crm, customer engagement, mobile, mobile strategy, webinar
    
FunMobility
Published By: Forrester     Published Date: May 10, 2012
More people own smartphones than ever before and they're using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although mobile budgets are beginning to increase, the majority of interactive marketers are just starting to experiment, and many still treat mobile phones as mini-PCs. This report explains how marketers at each phase of mobile marketing evolution should craft successful mobile campaigns by hewing to three key principles: immediacy, simplicity, and context.
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emerging methods, brand tactics, mobile channel for consumers, ecommerce, consumer mobile activities, mobile marketing, media mix, emerging media, consumer mobile devices, mobile advertising
    
Forrester
Published By: Imation Scalable Storage     Published Date: Apr 06, 2012
Learn how a tiered storage solution can help your business realize excellent reliability, protection and compliance in the face of extreme data growth.
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imation, tiering, data, recovery, scalable, scalable storage, protect, connect, store, retention, retrieval, recover, mobile security, consumer
    
Imation Scalable Storage
Published By: Imation Scalable Storage     Published Date: Apr 06, 2012
Learn why an Imation RDX solution is the perfect scalable solution for SMBs with limited resources.
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smb, data protection, imation, tiering, data, recovery, scalable, scalable storage, protect, connect, store, retention, retrieval, recover, mobile security, consumer
    
Imation Scalable Storage
Published By: Imation Scalable Storage     Published Date: Apr 06, 2012
This introductory guide will help you find a solution that's right-sized for your business and your budget.
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imation, tiering, data, recovery, scalable, scalable storage, protect, connect, store, retention, retrieval, recover, mobile security, consumer
    
Imation Scalable Storage
Published By: Imation Scalable Storage     Published Date: Apr 06, 2012
Learn how you can use data tiering to transform unstructured data into "content" while keeping protection high and costs low.
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imation, tiering, data, recovery, scalable, scalable storage, protect, connect, store, retention, retrieval, recover, mobile security, consumer
    
Imation Scalable Storage
Published By: Dell Mobility     Published Date: Oct 12, 2011
Download this report and learn where you need to invest your mobile money.
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dell, mobility, solutions, servers, storage, datacenter, client refresh, wireless, mobility, workstation productivity, mobile phones, smartphones, smart phones, touch screen phones, pda phones, infrastructure, consumerization
    
Dell Mobility
Published By: Dell Mobility     Published Date: Oct 12, 2011
Download this report and learn how to build your mobile consumerization strategy
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dell, mobility, solutions, servers, storage, datacenter, client refresh, wireless, mobility, workstation productivity, mobile phones, smartphones, smart phones, touch screen phones, pda phones, infrastructure, consumerization, strategy
    
Dell Mobility
Published By: Limelight Networks     Published Date: Aug 08, 2011
Learn how to use mobile to generate the highest consumer engagement and conversion rates by customizing the mobile experience, scaling for delivery across mobile devices, and connecting the online and offline worlds.
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limielight networks, mobile commerce, mobile marketing, mobile shopping, mobile strategy, mobile retail
    
Limelight Networks
Published By: Trend Micro, Inc.     Published Date: Jul 19, 2011
In a new video, security analyst Rich Mogull discusses mobile data protection topics and addresses many issues, including, the latest trends in mobile security, mobile device management, and mobile data protection.
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trend micro, internet content security, smart protection network, internet security, enterprise business security, worry-free business security, web threat management, australia, cloud, android mobile security, antivirus, consumerisation of it, enterprise mobile management, enterprise mobile security, enterprise network security, mobile device management, ipad mobile device, ipad, iphone, it strategy
    
Trend Micro, Inc.
Published By: Trend Micro, Inc.     Published Date: Jul 19, 2011
Maintain visibility and control, regardless of device or OS. The consumerisation of enterprise information technology is one of the most significant security concerns today. Gartner's Analyst Ken Delaney explains the impact of consumerisation on enterprise IT.
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trend micro, internet content security, smart protection network, internet security, enterprise business security, worry-free business security, web threat management, australia, cloud, android mobile security, antivirus, consumerisation of it, enterprise mobile management, enterprise mobile security, enterprise network security, mobile device management, ipad mobile device, ipad, iphone, it strategy
    
Trend Micro, Inc.
Published By: Trend Micro, Inc.     Published Date: Jul 19, 2011
Answers to Your Mobile Device Data Protection Questions. The IT landscape is changing quickly, Get expert advice on developing a strategy and learn how your organization can manage security on employee-owned mobile devices.
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trend micro, internet content security, smart protection network, internet security, enterprise business security, worry-free business security, web threat management, australia, cloud, android mobile security, antivirus, consumerisation of it, enterprise mobile management, enterprise mobile security, enterprise network security, mobile device management, ipad mobile device, ipad, iphone, it strategy
    
Trend Micro, Inc.
Published By: Trend Micro, Inc.     Published Date: Jul 19, 2011
The Consumerisation of Enterprise Mobility: A Formidable Challenge for CIOs, but a great opportunity. Download the Trend Micro Enterprise Security Whitepaper: The Consumerisation of Enterprise Mobility to learn the secrets to data protection on mobile devices.
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trend micro, internet content security, smart protection network, internet security, enterprise business security, worry-free business security, web threat management, australia, cloud, android mobile security, antivirus, consumerisation of it, enterprise mobile management, enterprise mobile security, enterprise network security, mobile device management, ipad mobile device, ipad, iphone, it strategy
    
Trend Micro, Inc.
Published By: Gomez Marketing     Published Date: May 23, 2011
In the study, Forrester broke down the process of calculating the ROI of brands' mobile initiatives into four key steps-identifying benefits, estimating the value of the benefits, calculating costs and building a model-to help justify the resources they need for mobile without getting lost in the details.
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compuware, gomez, mobile roi, julie a. ask, forrester, mobile return on investment, mobile marketing, mobile advertising, mobile commerce, tco, consumer data
    
Gomez Marketing
Published By: SAP     Published Date: Apr 14, 2011
The focus for companies willing to tap into the growing mobile opportunities should be on moving from experimentation to the creation of a mobile business case and strategy, while recognizing that the challenges associated with fragmentation will persist.
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mobile trends, thomas husson, julie ask, consumer product strategy, forrester, fragmentation, availability, mobile ecosystem, mobile maturity
    
SAP
Published By: Worklight     Published Date: Mar 23, 2011
Key priorities that companies should be aware of when embarking on a cross-platform application strategy
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mobile application platform, mobile app platform, mobile enterprise application platform, mobile consumer application platform, mobile app development
    
Worklight
Published By: SAP     Published Date: Oct 05, 2010
This paper will examine the state of consumer mobile in retail today, Driven in part by RSR's research among retailers as well as a look at the mobile use---cases that retailers have currently deployed.
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sap, mobility, competitive edge, mobile workers, shopper, ecommerce, consumer mobile, enterprise mobility, mobile, applications, iphone, crm, erp, mobile landscape
    
SAP
Published By: SAP     Published Date: Sep 10, 2010
The forces of consumerization are sweeping over the mobile world, with workers bringing their personal devices into the office and increasingly asking for IT support for those devices. How you respond to this challenge will say a lot about the mobile environment of your organization as a whole, and a lot as well about just how productive these mobile users can be. This strategic PlayBook and accompanying Webcast will offer you very practical ways to grab hold of this mobile trend of consumerization and help your mobile workers to be more effective and productive.
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sap, consumer mobile devices, iphone, adoption, mobility, wireless, smartphones
    
SAP
Published By: SDL Web Content Management Solutions     Published Date: Sep 01, 2010
Recent evolution in the mobile applications market now offers enterprises new opportunities for reaching customers in ways never before possible. In the past 18 months, a number of independent market forces have converged to enable goods-and-services providers to market to specific customers, at specific times, at specific locations. Importantly, such targeted messaging draws on a richer-than-ever set of consumer information, including not only detailed demographics from implicit (inferred) and explicit (user-provided) profiles, but also real-time, location-based data.
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sdl, web content management, magic quadrant, wcm, content, web, mobile marketing, strategy, analytics
    
SDL Web Content Management Solutions
Published By: Neustar     Published Date: Nov 16, 2009
Mobile has hit the mainstream in the U.S. At the end of 2009, the number of mobile subscribers had grown to 280 million, reaching 87% of U.S. households. The availability of unlimited data and text messaging plans has pushed consumer mobile usage beyond voice to text messaging and Internet access.
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sms mobile, neustar, roi, csc, common short code, mobile marketing, two-way communication, mobile, text messaging, database, chat, short codes, customer acquisition
    
Neustar
Published By: AdMob     Published Date: Jul 20, 2009
Devices like the iPhone have made the mobile Internet a massively valuable new advertising medium, with a worldwide audience of 546 million consumers and 10 times higher brand awareness and 10 times higher click-through rates than online advertising. The mobile Internet is changing the face of advertising, and marketers must adapt to stay ahead of the competition. This White Paper is an introduction to mobile advertising and the key things marketers need to know to run successful mobile campaigns. What you'll learn: 1) The Basics: An introduction to mobile advertising; 2) Who you can reach: Demographics and statistics; 3) Spotlight on the iPhone: What it means for marketers; 4) Results you can expect with mobile advertising; 5) Case studies: Examples of Brand and Performance mobile campaigns; 6) What you need to know to extend your campaigns to mobile.
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iphone, mobile, internet, pda, mobile phone, cpc, cost per click, blackberry, mobile advertising, cpm, click through rate, ctr, click through rates, sms
    
AdMob
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