Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. U.S. marketers are poised to double their spend on location-targeted mobile ads between 2017 and 2021 to $32 billion, according to research firm BIA/Kelsey. Understanding location is key to gaining insights and making change.
HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them. This gives them well-timed and relevant advertising.
Adsquare offers brands insights into customer behaviours and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach,
Adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences.
It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places. and why customers make transactions in specific places.
Published By: Netsuite
Published Date: Jul 24, 2017
Baseball has always collected in-game data.
However, until recently, fans didn’t have easy
access to the various statistics that coaches
used for key decisions important for the
development of the players and success on
the baseball field.
It’s not unlike how traditional business
intelligence is delivered. Data and reports are
set aside for a few experts who determine
what is important for you.
Today, baseball statistics are widely available
during broadcasts on TV, PCs and mobile
devices. Basic data displays like inning and
score are enhanced with metrics meaningful
to students of the game, such as pitch speed,
strikeout percentages and hit zones. It’s a good
example of vital information being delivered in
real-time, on demand and in context.
In the future, people won’t necessarily want to own cars, but they’ll need personal mobility. The mobility ecosystem can support a range of different services, but in the near-term, many of these nascent businesses face a range of operational challenges as they bid to grow and become profitable.
This ebook explores the fundamental needs of new mobility providers as they target business improvements, looks at their considerations as they forge key technology partnerships, and shows how HERE's Auto Mobility Operations solution can help mobility services meet those requirements.
This ebook will help you understand how Auto Mobility Operations helps:
• Enable the creation and integration of key location features as applications for mobile operating systems through use of the HERE Mobile SDK
• Manage and efficiently operate fleet assets with HERE Location Services, providing fresh, high-quality and global location-based data
• Create a frictionless and compelling UX - with APIs, mapping
Operational readiness depends on rich location data. When managing logistics and tracking high-value assets, there is no room for error and our new data-driven world demands richer, smarter advanced mapping and navigation services.
The 2018 Counterpoint Research Location Ecosystems Update compared 16 location platform vendors—including Google, TomTom and Mapbox—and it named HERE the “undisputed leader” in location based services.
Counterpoint recognized HERE for its integrated analytical capability and commitment to open partnerships, allowing for custom operational requirements and a truly mobile location intelligence platform.
See how HERE provides the industry leading tools and expertise to process that data—streamlining the logistics supply chain, boosting responsiveness, and guaranteeing mission success.
To provide drivers with navigation experiences that are always fresh, differentiated and that set an OEM’s brand apart on either embedded or mobile platforms, automakers need an unprecedented level of flexibility and control over data, software and the delivery process.
As a SaaS offering, HERE Navigation on Demand offers automakers a new way to solve their key challenges – such as static software, complex and costly solution development and the inability to update or upgrade the experience once vehicles are in the field.
Automakers need alternatives as they overhaul their navigation and connected service programs and bring change to their development, deployment, and monetization processes. This whitepaper outlines how HERE Technologies can support them to deliver compelling navigation and connected experiences, while keeping them in full control of their branding and revenue streams.
Find out how HERE Navigation on Demand leverages:
The HERE Open Location Platform to deliver alwa
Not long ago, even the most astute executives couldn’t fully anticipate how quickly emerging technologies would transform their business operations — and even their business models.
Laptops, smartphones, and other mobile devices; high-bandwidth wireless networks; and cloud-based computing services have proven to be among the most impactful of these advances, collectively untethering workers from office environments and fundamentally altering work behaviors. employees today work anytime, anywhere while accessing applications and data that reside on company servers and in the cloud.
Cisco Umbrella can help your business overcome these problems, download this whitepaper today to find out more.
Protect the network, use the network to protect students
Your schools use a growing amount of networked information and devices as an essential part of teaching and administration. Research on the Internet, laptops in class, distance learning, and online homework are some of the official technologies that your students use.
Unofficially, this list extends to mobile phones (with cameras), digital music and video players, blogs, instant messaging, social networking sites, and networked or online gaming. Behind the scenes are databases with student information, class schedules, attendance records, copies of exams and answers, financial transactions, and even video surveillance. All of these rely on a robust and secure network infrastructure.
Cisco Umbrella can provides these, download this whitepaper to find out more!
As security threats increase and government regulations require more control over users and data, it is important for organizations to evolve their security measures. As enterprises rapidly expand their footprints into cloud, mobile and social, they must ensure that the right users have the right access to sensitive data and applications. Strong as well as optimized identities are becoming increasingly important as insider threat and tightened regulations become more prevalent.
Unlike Wi-Fi access, 3G mobile broadband is available anywhere users have a mobile phone signal-from. From taxis, to trains, to remote stretches of road - your workforce will have access to critical data. If your company is even considering about deploying mobile broadband to its workforce, read this guide now!
"Today, IT’s customers are more mobile and global than ever before and as such expect their applications and data to be available 24x7. Interruptions, whether planned or unplanned, can have a major impact to the bottom line of the business.
ESG Lab tested the ability of clustered Data ONTAP to provide continuous application availability and evaluated performance for both SAN and NAS configurations while running an Oracle OLTP workload. Check out this report to see the results."
"Today, enormous amounts of data are being created from a variety of sources, such as applications, new mobile devices, big data analytics, and the cloud. This is changing the speed with which business gets conducted and the scale in which it occurs. Moreover, the digital explosion shows no sign of slowing and IDC expects the amount of data being stored to grow in excess of 50% per year over the next few years.
Discover how flash technology is being deployed to improve performance and efficiency for these demanding environments. Access this IDC whitepaper to learn more about the role of flash technology and the importance of flash solutions that are designed specifically for the enterprise."
To get the most out of their computer automation initiatives, financial institutions must take a step back, assess their current IT environments, adjust as needed and make important decisions regarding the future of their IT infrastructures.
To get the most out of their computer automation initiatives, healthcare organizations must take a step back, assess their current IT environments, adjust as needed and make important decisions regarding the future of their IT infrastructures.
While seemingly counter intuitive, organizations can actually create IT efficiencies without having to cut service levels by adopting a systems management strategy that embraces the concept of “Discover, Manage, Automate and Validate.”
Banks want to use technology to work smarter, better and faster to maintain regulatory compliance, reduce risk and increase productivity. Automated IT systems management is helping them reach those goals in a seamless, efficient manner.
To win the ongoing war against hackers and cyber criminals, IT professionals must do two things: Deploy and maintain endpoint security tools with the latest updates, and ensure the software applications running in their networks have the latest available patches.
As an IT professional, you know that when you have many users to support, every second count. Your remote connection speed and reliability are critical to your ability to resolve issues quickly, maximizing IT efficiency and ensuring a happy and productive end user.
Banking systems are inherently distributed in multiple branch and ATM locations, as well as home banking over the internet. As the number of access points grows, so does the complexity of IT systems management. Systems need to be readily available and productive yet secure and protected from data-breach.
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