mobile marketing

Results 126 - 150 of 300Sort Results By: Published Date | Title | Company Name
Published By: Webtrends     Published Date: Aug 05, 2011
Improving annual revenue through organic growth is increasingly a top goal for organizations. This Aberdeen research shows that despite economic pressures, best-in-class companies, including Webtrends customers, are able to demonstrate clear value from their marketing campaigns.
Tags : 
webtrends, multi-channel marketing, website analytics, business intelligence, crm, facebook, social media, mobile measurement, digital marketing, best practices, roi
    
Webtrends
Published By: IBM Unica     Published Date: Sep 08, 2011
The survey found continued interest in many of the same issues, plus a more urgent need to turn data into action, increasing recognition of mobile's marketing power, and a desire for more integrated technology solutions.
Tags : 
ibm, unica, marketing, data-into-action, contact management, technology infractructure, roi
    
IBM Unica
Published By: IBM Unica     Published Date: Feb 09, 2012
With the explosion of social networks, mobile devices, and micro sites, marketing executives are challenged to gain a truly integrated view of customer behavior across the range of established and emerging channels.
Tags : 
forbes, marketing, customer satisfaction, roi, cmo, marketing solutions, marketing budgets, online marketing, internet marketing
    
IBM Unica
Published By: IBM Unica     Published Date: Apr 16, 2012
With end-to-end enterprise marketing management solutions from IBM, you can transform all aspects of marketing to engage customers in highly relevant, interactive dialogues across digital, social, mobile and traditional marketing channels. Read to find out more.
Tags : 
ibm, enterprise marketing management, enterprise, end-to-end, it solutions, it management
    
IBM Unica
Published By: IBM     Published Date: Oct 23, 2012
With widespread use of mobile devices and social media, today's consumers are connected and empowered like never before. This white paper explores the challenges that face retail chief marketing officers (CMOs) and their divisions.
Tags : 
ibm, analytics, personalized marketing, customer loyalty, consumer behavior, customer loyalty
    
IBM
Published By: Urban Airship     Published Date: Apr 17, 2014
Are you ahead or behind in mobile? How does your business compare to other brands, and to your industry? The Mobile Maturity Benchmarks Report answers these questions with a comprehensive survey of 500 mobile executives, marketers and developers across eight industries.
Tags : 
urban airship, mobile, mobile marketing, app, mobile app, app platform, mobile maturity, benchmarking, mobile strategy, mobile marketing, audience segmentation
    
Urban Airship
Published By: Urban Airship     Published Date: Apr 17, 2014
In this October 2013 report, Forrester Research, Inc. says push notifications are the ideal tool, combining the unique benefits of mobile marketing: intimacy, immediacy and context.
Tags : 
urban airship, mobile engagement, mobile marketing, push notification, mobile, mobile app, conversion rate, direct marketing strategy, mobile marketing, customer engagement
    
Urban Airship
Published By: Urban Airship     Published Date: Apr 17, 2014
In our latest Good Push Index data study (examining more than 2,400 apps and 500 million push notifications), we reveal how push messaging influences mobile app users’ behavior, measuring both engagement and retention over a six-month period.
Tags : 
urban airship, gpi, good push index, mobile marketing, mobile, mobile app, push notifications, customer engagement, smartphone, app engagement, mobile strategy
    
Urban Airship
Published By: Urban Airship     Published Date: Apr 17, 2014
What real people say about push messaging, from cringe-worthy mistakes to hero brands that execute push messaging perfectly, we’ve seen it all. And we want to help you get it right. Download now to uncover 14 mistakes of Bad Push.
Tags : 
urban airship, gpi, good push index, bad push, push notifications, smart phone, mobile marketing, mobile, mobile app, mobile marketing, personalization
    
Urban Airship
Published By: Adobe     Published Date: Apr 17, 2014
Download the Forrester 2014 Mobile Trends report to discover the trends that are transforming business as we know it—and the strategies you need to gain a competitive edge. You’ll learn about the mobile innovations that will shape 2014, and the overhyped fads that are likely to fizzle.
Tags : 
adobe, mobile marketing, mobile trends, mobile analytics, customer exngagement, employee processes, mobile strategy
    
Adobe
Published By: Adobe     Published Date: Apr 17, 2014
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge.
Tags : 
adobe, customer experience, customer engagement, digital intelligence, digital marketing, marketing, customer behavior, mobile, customer insights, mobile marketing, content marketing
    
Adobe
Published By: Limelight Networks     Published Date: Jul 31, 2012
How to Master the Art of Content Marketing will show you best practices, tips, and solutions for turning content assets into online customer engagement and higher web conversion rates.
Tags : 
storytelling, content marketing, marketing automation, aggregation, video, integration, sustainable workflow, target content, content pipeline, development workflow, content publishing, content distribution, global audience, mobile marketing
    
Limelight Networks
Published By: Adobe     Published Date: Sep 04, 2014
More than ever, customers are turning to their mobile devices to browse, shop, and research. This increase in usage puts pressure on marketers to create effective mobile moments. In Re-Engineer Your Business For Mobile Moments, Forrester takes you through the mobile mind shift and gives you four effective steps to rise up to the challenge of these critical mobile moments.
Tags : 
mobile marketing, mobile enterprise, mobile trends
    
Adobe
Published By: Adobe     Published Date: Oct 22, 2014
Sometimes email is the forgotten marketing channel. It’s not as new or topical as social or mobile, but it’s as reliable and profitable as ever. A study from the Direct Marketing Association says that email provides a $39.40 return on every dollar invested into it. We’ve produced a marketer’s guide that discusses the next frontier of email marketing. Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
Tags : 
marketing channels, marketing guide, triggered emails, re-targeted emails
    
Adobe
Published By: Adobe     Published Date: Dec 08, 2014
Mobile is more than likely a part of your marketing mix, but chances are, you haven’t defined the metrics you need to measure its success. The Forrester paper, Make the most of analytics to meet your mobile objectives, shares insights from mobile executives and lays out the steps marketers need to take to improve mobile effectiveness.
Tags : 
mobile objectives, mobile measurements, mobile analytics, mobile effectiveness
    
Adobe
Published By: Adobe     Published Date: Jul 09, 2015
Com o crescimento explosivo no uso de smartphones e tablets nos últimos cinco anos, a maioria dos profissionais de marketing desenvolveu estratégias para atrair clientes através de canais mobile. Nessa pesquisa, descobrimos que esses profissionais aprenderam a atingir os clientes por meio de dispositivos e plataformas, além de adaptar seus investimentos mobile à medida que eles se desenvolvem. Também analisamos e avaliamos as melhores práticas desses profissionais, de setores como: mídia e entretenimento, varejo e comércio, serviços financeiros, B2B e alta tecnologia. A pesquisa oferece uma visão geral dos investimentos em mobilidade pelos principais pro ssionais de marketing e o que é preciso para manter a liderança.
Tags : 
adobe, líderes, mobilidade, estratégia, web, tecnologia
    
Adobe
Published By: Sponsored by Brandify and YP and SIM Partners     Published Date: Oct 19, 2015
This report examines the current market for enterprise local marketing automation (LMA) tools and the considerations involved in implementing LMA software.
Tags : 
local marketing automation, lma, marketing tools, seo, landing pages, mobile marketing, consumers
    
Sponsored by Brandify and YP and SIM Partners
Published By: Adobe     Published Date: Sep 28, 2016
Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand. And the key for achieving this is mobile maturity. Our report outlines survey results from marketing and IT decision makers who share how they’re using mobile today. Read the report ‘Mobile is the strategy’ to learn: • The four components of the mobile maturity lifecycle • Why mobile apps are crucial to a successful mobile strategy • The role analytics plays in reaching mobile maturity
Tags : 
adobe, mobile, mobile strategy, marketing, mobile maturity, mobile apps, analytics
    
Adobe
Published By: Unica     Published Date: Mar 02, 2010
Download 10 Key Online Marketing Trends for 2010 to reveal what is shaping online marketing today.
Tags : 
unica, online marketing trends, trends, web analytics, emarketing, social media, mobile, online marketing, web analytics, search engine marketing, social media marketing, website personalization, mobile marketing, on demand marketing solutions
    
Unica
Published By: G/O Digital     Published Date: Nov 13, 2014
Every year, consumers flock to malls, department stores and retailers - big and small - to score huge savings and deals on holiday gifts. All the while, these shoppers are chained at the hip to their smartphones and tablets to stay connected to what's happening in real time. Download this research report for a snapshot of how local search and mobile marketing streamline the path to in-store sales for small businesses.
Tags : 
digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media, email marketing, web development, web design
    
G/O Digital
Published By: Sitecore     Published Date: Feb 04, 2015
This detailed Forrester Wave Model assesses the vendors of Web Content management (WCM) and discovers their focus on marketing scenarios, mobile device support and cloud deployment story.
Tags : 
wcm, mobile, marketing, cloud
    
Sitecore
Published By: Sitecore     Published Date: Feb 26, 2016
This white paper features answers from Sitecore partner agencies to five questions about the mobile digital experience: challenges commonly faced; the best time for planning the mobile experience; what to look for in a dev partner, how to measure success from mobile, and what “mobile” most frequently means to Sitecore partner customers. With verbatim comments and analysis, it’s a helpful guide for IT and marketing leaders who want to mobilize their digital experience.
Tags : 
mobile, communications, mobile management, business practices
    
Sitecore
Published By: Bronto     Published Date: Sep 09, 2013
Bronto Software and Retail Systems Research have just published survey findings of 179 retailers regarding their holiday 2012 online marketing plans. Download the report to discover the quantitative findings.
Tags : 
online marketing, holiday marketing, mobile marketing, social marketing
    
Bronto
Published By: ScanLife     Published Date: Feb 25, 2012
Good use of QR codes can catapult a campaign into the realm of the innovative, however, true innovation requires the effective use of new technology. And since the technology is new, literature and knowledge regarding its effective usage is scarce, resulting in the failure of many QR Code campaigns. Read to find out more.
Tags : 
scanbuy, marketing, emerging marketing, qr codes, mobile marketing, mobile apps, mobile uploads
    
ScanLife
Start   Previous    1 2 3 4 5 6 7 8 9 10 11 12    Next    End
Search Resource Library      

Add Resources

Get your company's resources in the hands of targeted business professionals.