mobile marketing

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Published By: Adobe     Published Date: Feb 09, 2016
This white paper shows how to build a customer-centric model.
Tags : 
customer experience, mobility, mobile devices, marketing experiences, digital trends, marketing experiences, customer-centric model
    
Adobe
Published By: Adobe     Published Date: Feb 10, 2016
This white paper shows how to build a customer-centric model.
Tags : 
customer experience, mobility, mobile devices, marketing experiences, digital trends, marketing experiences, customer-centric model
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Ask any marketer or line of business owner what is driving their investment in mobile apps and you’ll hear a mix of priorities, including the need to improve the user experience, better marketing, increased sales, improved brand loyalty and streamlined productivity.
Tags : 
mobility, mobile devices, mobile strategy, apps, mobile apps
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Ask any marketer or line of business owner what is driving their investment in mobile apps and you’ll hear a mix of priorities, including the need to improve the user experience, better marketing, increased sales, improved brand loyalty and streamlined productivity.
Tags : 
mobility, mobile devices, mobile strategy, apps, mobile apps
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Ask any marketer or line of business owner what is driving their investment in mobile apps and you’ll hear a mix of priorities, including the need to improve the user experience, better marketing, increased sales, improved brand loyalty and streamlined productivity.
Tags : 
mobility, mobile devices, mobile strategy, apps, mobile apps
    
Adobe
Published By: Limelight Networks     Published Date: Jul 01, 2011
Create your own tablet-worthy site, and make your marketing work harder. This report shows you how to: . Take advantage of the tablet as a high-end media experience . Create experiences that support unique tablet behavior . Increase engagement by leveraging user-generated content
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mobile marketing, tablet-worthy site, mobile website, ipad site, limelight networks, content delivery, content delivery network, cdn
    
Limelight Networks
Published By: Limelight Networks     Published Date: Aug 08, 2011
Learn how to use mobile to generate the highest consumer engagement and conversion rates by customizing the mobile experience, scaling for delivery across mobile devices, and connecting the online and offline worlds.
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limielight networks, mobile commerce, mobile marketing, mobile shopping, mobile strategy, mobile retail
    
Limelight Networks
Published By: Limelight Networks     Published Date: Oct 17, 2011
Learn how to use every mobile opportunity to your advantage. This report shows you how to: . Optimize your website for mobile devices . Take advantage of mobile context . Create richer mobile experiences by adding video and interactivity
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mobile ads, marketing strategy, mobile marketing strategy, mobile optimization
    
Limelight Networks
Published By: Limelight Networks     Published Date: Oct 17, 2011
An effective mobile website experience is essential to your brand's success. In this report, learn: . Insights on how to extend your brand image effectively across mobile devices . Tips for targeting multiple mobile platforms . Strategies for optimizing content publishing and performance
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mobile strategy, mobile site, mobile website, mobile marketing, mobile web
    
Limelight Networks
Published By: Reevoo     Published Date: Jul 09, 2012
Almost 80% of consumers now use their phones to help them shop. Download Reevoo's best practice guide to combining mobile and social to find out how to maximise your m-commerce results.
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marketing, reevoo, social content, m-commerce, marketing campaigns, mobile, social media, emerging marketing
    
Reevoo
Published By: Cisco     Published Date: Apr 20, 2016
Note: Part two of Karen Walker’s blog series continues her insights about Digital Transformation and spotlights how Cisco’s Marketing and Communications team is using technology to transform their function. Excerpt: Today’s marketers are delivering more and more content digitally, but to be effective that digital content can’t just be generic reference material. Rather, effective content must be relevant, timely, and personalized. And its goal should be to create a dialogue with the customer. This is no easy task. It requires investing in marketing technologies that help deliver personalized content with speed and agility. For modern marketers, technology opens the door to new revenue pipelines. Digital platforms and applications combined with data and analytics augment our go-to-market model.
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cisco, digital, marketing, technology, mobile, marketing strategy
    
Cisco
Published By: Citrix ShareFile     Published Date: Nov 09, 2016
If you want to grow your small business, you must also focus on mobile sales, marketing, email and payment.
Tags : 
small business
    
Citrix ShareFile
Published By: Pegasystems     Published Date: May 02, 2016
This report, sponsored by Accenture and Pegasystems, explores how companies are managing their digital transformation initiatives, their goals, drivers and challenges, and how they are boosting their digital capabilities.
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pegasystems, digital transformation, analytics, mobile marketing, social media, digitisation
    
Pegasystems
Published By: Veritas & PureStorage     Published Date: Jun 23, 2017
As flash costs continue to drop and new, flash-driven designs help to magnify the compelling economic advantages AFAs offer relative to HDD-based designs, mainstream adoption of AFAs —first for primary storage workloads and then ultimately for secondary storage workloads — will accelerate. Well-designed AFAs that still leverage legacy interfaces like SAS will be able to meet many performance requirements over the next year or two. Those IT organisations that aim to best position themselves to handle future growth will want to look at next-generation AFA offerings, as the future is no longer flash-optimised architectures (implying that HDD design tenets had to be optimised around) — it is flash-driven architectures.
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cloud data, online marketing, customer acquisition, mobile marketing, social marketing, data warehouse, data storage, data collection
    
Veritas & PureStorage
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Given the fact that there are more mobile devices on the planet than there are human beings, engaging with customers via mobile should be a priority. Another interesting fact is that 90% of a consumer’s time while on a mobile device is spent in a brand’s app. Then consider this from Forrester: “Today’s customers demand a seamless, integrated brand experience delivered to them with ultimate simplicity and relevancy in real time.” Are you ready to deliver on these demands? To learn how to create relevant, high-quality customer experiences on any mobile device, download this guide.
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Oracle Marketing Cloud
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
As you likely know, mobile testing is the art and science of building, running, and analyzing optimization tests for mobile customer experiences. What you may not know, like many marketers, is how to do mobile testing really well. It starts with a solid mobile marketing strategy and ends with an effective mobile experience. Download this guide for the best advice from analysts, engineers, and thought leaders on how to help mobile-minded businesses master the non-desktop landscape.
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Oracle Marketing Cloud
Published By: Swrve     Published Date: Mar 07, 2016
Download this white paper to find out 7 things you need to be doing to get your users engaged, and driving true retention and revenue.
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mobility, mobile marketing, mobile engagement, customer engagement, customer experience, mobile marketing campaigns, mobility
    
Swrve
Published By: Bazaarvoice     Published Date: Oct 15, 2012
By 2017, Millennials - currently in their mid-teens to mid-30s - will have more spending power than any generation. And they're the proxy for all consumers, so capturing them helps you capture everyone else, too.
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bazaar voice, social media, marketing, mobile marketing, internet marketing, consumer input, consumer behavior
    
Bazaarvoice
Published By: Mitel     Published Date: Jun 27, 2016
Join Mitel and industry experts on this webcast and learn how Mitel is helping SMBs deliver a seamless experience for their mobile customers through cloud. Topics to be covered in this event: • Why today’s technology fails to deliver the experience you want for your customers • What you should expect and receive from your cloud communication provider now and in the future • The impact of the mobile consumer on small and medium business customer engagement strategies • How consumer expectations have changed the workforce Moderator: Elliot Markowitz, Director, Content Marketing Services, Madison Logic
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cloud, telephony, mobile consumer, customization, smbs, seamless experience
    
Mitel
Published By: Okta     Published Date: Jun 03, 2016
Increasingly companies are employing cloud solutions as the foundation for running their business. Okta builds on that foundation with a full suite of identity, mobility and security products that are all fully integrated into one platform for internal and external users. Okta is the identity management foundation for a cloud-first IT architecture that enables you to take the lead in adopting new applications and enabling mobile for your organization to drive growth. In this webinar with Okta, and customer Medallia, learn about the benefits of Okta Provisioning to maximize security, efficiency and productivity, and how Medallia recognized significant IT savings and >900% ROI. Speakers: Ed Sawma, Director Product Marketing, Okta Jonathan Hansen, Head of IT, Medallia
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Okta
Published By: Sage People     Published Date: Jan 26, 2018
Do you know your people as well as you know your customers? Your people’s expectations and the way they work is changing. Employees are more diverse, mobile and technologically-savvy than ever before. HR processes are changing from focusing on transactions to knowing and engaging people. Just as sales and marketing teams use data to develop actionable and informed insights about their customers, you need to do the same in HR to know your people. Everything, from attracting and keeping the best talent, to creating better workplace experiences and increasing employee engagement and productivity, depends on smarter decisions. These in turn rely on more actionable insights. These are only possible through accurate HR data and analytics. They are vital to address the people challenges you face, so you can make smarter decisions.
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Sage People
Published By: IBM Marketing Cloud     Published Date: Sep 26, 2016
Download this paper and discover 20 tips you can use to better engage on-the-go customers, improve the mobile experience across the entire customer journey, and ultimately increase holiday conversions.
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marketing, mobile marketing, customer, customer experience, customer relationship, ecommerce
    
IBM Marketing Cloud
Published By: IBM Marketing Cloud     Published Date: Sep 26, 2016
Download this Benchmark Study and discover how you measure up across 25 open, click-through, list churn and mobile metrics.
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marketing metrics, marketing, mobile, mobile marketing, mobile metrics
    
IBM Marketing Cloud
Published By: IBM Marketing Cloud     Published Date: Nov 11, 2016
Con el exclusivo "Estudio de benchmark sobre métricas de email marketing" los datos de la industria - y mucho más - están a su alcance. Descubra cómo usted puede medir los resultados de open, click-through rate.
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marketing metrics, marketing, mobile, mobile marketing, mobile metrics
    
IBM Marketing Cloud
Published By: Teradata     Published Date: May 02, 2017
Constellation Research presents case studies of two companies that cut costs, gained flexibility, and eased administration by adding cloud data warehouse capacity to their on-premises environment. Both of these deployments: • Solved problems and yielded expected and unexpected benefits • Required some adjustments to administrative processes and expectations • Led to hybrid architecture as being an invaluable aspect of their respective data warehousing strategies Download the case studies now to explore each company’s journey, understand recurring themes, and walk away with actionable insights.
Tags : 
cloud data, online marketing, customer acquisition, mobile marketing, social marketing, data warehouse, data storage, data collection
    
Teradata
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