Have you ever wished for an army of clones to do all your thankless tasks and chores? Well, that fantasy is becoming a reality—at least on the Internet. And while they may not be actual clones, bots have begun doing lots of digital dirty work.
Managing your relationship with bots—good and bad—has become an inherent part of doing business in a connected world. With more than half of online traffic initiated by autonomous programs, it’s clear that bots are a driving force of technological change, and they’re here to stay.¹
As bot technology, machine learning, and AI continue to evolve, so will the threats they pose. And while some bots are good, many are malicious—and the cybercriminals behind them are targeting your apps. Preparing your organization to deal with the impact of bots on your business is essential to developing a sustainable strategy that will enable you to grow as you adapt to the new bot-enabled world.
"Every kind of online interaction—website visits, API calls to mobile apps, and others—is being attacked by bots. Whether it's fraud, scraping, spam, DDoS, espionage, shilling, or simply altering your SEO ranking, bots are wreaking havoc on websites as well as mobile and business applications.
But that’s not all: they’re also messing with your business intelligence (BI). They can skew audience metrics, customer journeys and even ad buys, making business decisions questionable and costly. According to Forrester, ad fraud alone was set to exceed $3.3 billion in 2018.
Not all bots are bad. In fact, your business depends on them. Search engine bots, for example, give your web presence visibility and authority online. Other good bots help you deliver better customer experiences—perhaps a chatbot provides instant customer assistance on your site. What’s important is enabling the good bots and blocking the bad ones."
"Have you ever wished for an army of clones to do all your thankless tasks and chores? Well, that fantasy is becoming a reality—at least on the Internet. And while they may not be actual clones, bots have begun doing lots of digital dirty work.
Managing your relationship with bots—good and bad—has become an inherent part of doing business in a connected world. With more than half of online traffic initiated by autonomous programs, it’s clear that bots are a driving force of technological change, and they’re here to stay.1
As bot technology, machine learning, and AI continue to evolve, so will the threats they pose. And while some bots are good, many are malicious—and the cybercriminals behind them are targeting your apps. Preparing your organization to deal with the impact of bots on your business is essential to developing a sustainable strategy that will enable you to grow as you adapt to the new bot-enabled world."
Published By: Rackspace
Published Date: Nov 11, 2019
Spiraledge is a health and ecommerce company in the online retail, activity tracking and farm management spaces.
The Obstacles They Faced
The online retailer needed to improve scalability, performance and agility to reduce the risk of unpredictable traffic causing outages or bad customer experiences.
What Spiraledge Achieved with Rackspace and GCP
After completing a 13TB migration, Spiraledge’s new Google Cloud Platform is more responsive to traffic spikes and has increased key business results from R&D platform innovations.
In the past, B2B transactions occurred in face-to-face meetings as a sales professional worked a product demo, business luncheon, or boardroom presentation to influence a customer – and close the deal. Today, however, B2B stakeholders perform much of their product and service research online. In fact, 93 percent of B2B buying starts with online searching, according to a Pinpoint Market Research study. This research occurs long before a customer engages with sales.
As your prospects research and evaluate your offerings, they leave behind valuable clues to their intent. Understanding these clues – cracking the code – can help you tailor your messages to them, thereby providing them a more tailored, relevant experience. As a result, business-savvy marketing and sales departments have embraced marketing automation platforms, so their respective teams can work together on one common platform, reach B2B customers online, and drive revenue.
Marketing automation platforms automate repetitive
Attaining your customers’ undivided attention is a key challenge for any online business. This challenge is amplified, however, when they explore your brand via their mobile device. Using Quantum Metric’s unique dataset, this infographic showcases the importance of keeping your mobile visitors engaged. Mobile visitors purchase 4X less than desktop visitors among Fortune-500 companies.
Omnichannel is one of those words everyone
uses, but few use correctly. It’s not another word for
multichannel. It’s a different state of existence.
In our experience, multichannel is the ability to interact
with customers across many different channels, but
not necessarily in a cohesive fashion. As new channels
become available, they are “bolted on” to existing
customer experience infrastructure such as CRM
or customer support systems. Too frequently, the
management of these channels becomes siloed (web
versus in-store sales, for example). The effect of this from
the customer experience standpoint can be disjointed
and jarring. For example, the resolution of an issue
following a customer conversation with an associate
in the contact center may not be reflected when the
customer goes online or into a store.
Yet the ability to offer multichannel service experience is
table stakes for today’s business. If you’re not available in
the channels where customers want you to be, you cease
An excellent CMS solution provides your business with the flexibility to grow into a broad experience delivery platform. It should enable your business to scale and add new capabilities as it grows, and easily integrate with other marketing technologies.
Why should the target audience care?
Customer expectations have increased. They now expect their in-store experiences to be continuous and consistent extensions of the online journey. And the online journey provides fast, dynamic, and interactive experiences. If your business is not well informed on what is needed from a content management solution, it may come up short on customer experience. A successful and growing business will choose a solution that helps them future-proof for emerging channels and effectively manage mature ones.
Navigate your business through the noise. Apply these questions and insights to your selection process and avoid the pitfalls of costly and rigid content management systems.
Business Service Management (BSM) is of growing importance in the IT world. By managing IT systems according to the business services they support - like order entry, online sales, shipping, or customer service - IT is able to deliver on real business goals like providing competitive advantage, improving customer satisfaction, driving revenue growth, and increasing shareholder value.
The arrival of 3rd party data is changing the landscape of online targeting. There is an influx of companies offering these services. But, what works with your business model? How do you evaluate the options?
THE QUESTIONS YOU NEED TO KNOW AND WHY:
• Is there high fidelity data?
• Is the provided data stable?
• Is your partner built to last?
• Does your partner use a transparent methodology?
Download our guide to evaluating data providers and find out the importance and relevance of these terms and conditions.
Published By: Cisco EMEA
Published Date: Nov 13, 2017
Encryption technology has enabled much greater privacy and security for enterprises that use the Internet to communicate and transact business online. Mobile, cloud and web applications rely on well-implemented encryption mechanisms, using keys and certificates to ensure security and trust. However, businesses are not the only ones to benefit from encryption.
Many businesses attempting to implement digital
strategies are held back by subpar Internet connectivity.
Networks with insufficient bandwidth and inconsistent
performance cause a wide range of problems that prevent
businesses from competing effectively. Such issues can
range from unsatisfying online experiences for customers
to unreliable connectivity for employees to the inability to
run latency-sensitive applications and share large files. In
short, their networks are delivering poor value that affects
nearly all areas of their businesses.
The gaming industry continues to grow rapidly, and it is projected to grow another 30%
in the next three years1
. Online gaming is driving this growth as the industry is making a
seismic shift from disk to digital. This shift comes with an abundance of opportunities and
challenges, as digital gaming makes it easier than ever to get games into the hands of more
players, in more places, in less time.
TechValidate Research surveyed 131 Akamai Technologies, Inc. customer accounts to find out more about how gaming
companies are innovating the marketplace and the challenges they need to overcome in order to do so. The results show
the importance of web security, that acquiring and retaining new users is the biggest business challenge companies are
facing, and that mobile is taking over as the most popular gaming platform.
What if you could reduce the cost of running Oracle databases and improve database performance at the same time? What would it mean to your enterprise and your IT operations?
Oracle databases play a critical role in many enterprises. They’re the engines that drive critical online transaction (OLTP) and online analytical (OLAP) processing applications, the lifeblood of the business. These databases also create a unique challenge for IT leaders charged with improving productivity and driving new revenue opportunities while simultaneously reducing costs.
Online images used to be simple. In the past, they weren’t the focal point of a page — there were only a handful of images on a given page and all users were viewing online images on a desktop with dial-up. That has all changed. Today’s web pages are dynamic, filled with images and viewed by end users on different devices with varying connectivity. As audience expectations for rich web experiences have grown, so has the requirement to deliver increasingly image-heavy web applications. The problem? The cost and complexity of creating, storing, and delivering web images tailored for every device poses a significant challenge for businesses, but failing to address the increasing diversity across devices and networks will lead to a poor and inconsistent user experience. Current solutions don’t solve this problem completely.
First, today’s digitally oriented customers expect banks to provide an ever-higher quality experience defined by speed and the flexibility to conduct business across many channels. They’ve grown accustomed to going online and transferring money between accounts, for example, and using their mobile device to make payments and check their account balance. These kinds of experiences have raised the bar in terms of customer expectations – and banks need to keep up, or risk losing customers. This is particularly true of millennial customers, as they have little regard for loyalty, which banks have traditionally relied on to build their business. Once frustrated by inconvenience, they don’t hesitate to switch banks – and thanks to the internet, this is now a fast, painless process.
The demands on IT today are staggering. Most organizations depend on their data to drive everything from product development and sales to communications, operations, and innovation. As a result, IT departments are charged with finding a way to bring new applications online quickly, accommodate massive data growth and complex data analysis, and make data available 24 hours a day, around the world, on any device. The traditional way to deliver data services is with separate infrastructure silos for various applications, processes, and locations, resulting in continually escalating costs for infrastructure and management. These infrastructure silos make it difficult to respond quickly to business opportunities and threats, cause productivity-hindering delays when you need to scale, and drive up operational costs.
There have never been more ways to connect to your team online. Yet, even as an explosion of communication and collaboration tools invites businesses to bridge distance, time zones, and other workplace challenges, workers often find themselves increasingly disconnected.
Published By: Oracle CX
Published Date: Oct 20, 2017
With the growing size and importance of information stored in today’s
databases, accessing and using the right information at the right time has
become increasingly critical. Real-time access and analysis of operational
data is key to making faster and better business decisions, providing
enterprises with unique competitive advantages. Running analytics on
operational data has been difficult because operational data is stored in row
format, which is best for online transaction processing (OLTP) databases,
while storing data in column format is much better for analytics processing.
Therefore, companies normally have both an operational database with data
in row format and a separate data warehouse with data in column format,
which leads to reliance on “stale data” for business decisions. With Oracle’s
Database In-Memory and Oracle servers based on the SPARC S7 and
SPARC M7 processors companies can now store data in memory in both
row and data formats, and run analytics on their operatio
"In today’s intensely competitive marketplace, the business world is moving rapidly to online transactions from inefficient, costly, paper-based processes. Furthermore, consumers expect to be able to interact digitally anytime, anyplace, so providing easily accessible digital touchpoints is also critical to successfully keeping and retaining your customers.
No matter the size or type of business you’re in, you want to save money and increase revenue. And you want to make it all easy. Electronic signatures are a powerful way to accomplish all that.
Read the report to learn how leading companies across industries are improving critical business processes using eSignatures to achieve:
- Greater customer satisfaction
- Higher close rates and productivity
- Lower costs, greater efficiency
- Improved time to revenue
- Compliance and security-risk mitigation"
Websites provide online businesses with an unprecedented level of contact with customers and end
users. However, they also place business information where it can be easily accessed by third parties –
often using automated tools known as “bots”. For many organizations, bots represent up to 50%
or more of their overall website traffic, from good bots engaged in essential business tasks to bad
bots conducting fraudulent activities. Regardless of business impact, bot traffic can reduce website
performance for legitimate users and increase IT costs. Organizations need a flexible framework to
better manage their interaction with different categories of bots and the impact that bots have on
their business and IT infrastructure.
Your online audience expects fast, flawless, secure experiences on any device in any location, every time. But whether you are delivering videos, your website, music, software or games, ensuring engaging online experiences from an increasing variety of devices around the world is a huge challenge.
Content delivery networks (CDNs) can significantly improve the user experience of your online audiences. But not all CDNs deliver the same level of service. Dos and Don’ts of Evaluating and Deploying a CDN provides tips on how to determine what is most important to your organization and how to choose a CDN that meets your needs.
Download this guide to learn:
The four major performance factors that can affect user experience
Why speed alone isn't an accurate measure of performance
How a content audit can identify performance bottlenecks
The role content storage can play in reducing costs and latency
How to decide what features are most important to your business
The chemicals industry is undergoing a major transformation brought about by mergers and divestitures, shifting market dynamics, and nonlinear supply chains. Industry leaders are responding by harmonizing their supplier management, sourcing, and supply chain processes using a digital strategy that enables them to extend business processes beyond the four walls of the enterprise. Along the way, they are realizing new efficiencies and cost savings needed to compete in today’s complex marketplace.
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