1. Meet the new healthcare consumer
The consumerization of healthcare, major demographic shifts, and the migration
to mobile and social media are tilting the balance of power away from traditional
healthcare marketers and into the hands of potential patients.
2. Online reputation is the new competitive frontier for marketers
Healthcare brands are no longer controlled by marketers. Patient feedback about
doctors and facilities online is leading to total market transparency for healthcare
consumers. CG-CAHPS surveys only go so far in providing social proof.
3. Healthcare branding is becoming hyper-local
In the search for providers, all branding is local – at the level of individual
practitioners and facilities. Proliferating points of presence on the web make this
a challenge that requires technology. But healthcare marketers who scale online
review volume and quality will be rewarded with higher search visibility.
4. Business implications
Online ratings and reviews stand between everyth
Surveys that not created using a systematic approach, the results can be inconclusive or irrelevant. These ten tips are designed to help create effective surveys that will deliver meaningful business intelligence.
There is a common misconception that feedback initiatives are too cost-prohibitive and require significant expertise. However, best-in-class organizations rely on feedback for everything from lead generation to product development to customer satisfaction measurement.
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