Published By: First Data
Published Date: Apr 25, 2013
Traditional direct mail campaigns often deliver anemic response rates and direct mail campaigns sweetened with discounts don’t fare much better. Poor results combined with escalating printing and mailing costs and changing consumer expectations means that businesses must find more effective ways to get consumers’ attention.
Across industry sectors, the boundaries of the traditional enterprise
are blurring, as organizations open up their on-premise data and
application functionality to partner organizations, the Web, mobile
apps, smart devices and the cloud. APIs (application programming
interfaces) form the foundation of this new open enterprise,
allowing enterprises to reuse their existing information assets
across organizational boundaries.
Much has been written about Payment Services Directive 2 (PSD2) and its potential to herald a new era of open banking where banks no longer have a monopoly on payment services. Instead they will be forced to provide full access to customer accounts to third parties looking to provide financial services of their own, on top of banks’ existing data and infrastructure.
All of this could prove to be true, just not on January 13th 2018, the deadline for national governments to transpose PSD2 into law. This is because there is still so much to be decided and clarified. The European Banking Authority’s longawaited regulatory technical standards (RTS) on strong customer authentication (SCA) were issued in March 2017 but missing some of the finer details, such as the methods to remotely access customer data and account information and the measures around the use of application programming interfaces (APIs) and screen-scraping.
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
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