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Published By: Oracle     Published Date: Sep 05, 2014
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel.
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roi, marketing, cmo, resources, modern, cloud, digital age, resources
    
Oracle
Published By: Oracle     Published Date: Sep 05, 2014
The art and science of effective marketing and demand generation is like a great recipe- Marketing master chefs turn traditional pairings on their sides by re-engineering campaign planning and turning siloed fixings into successful mixings. Read seven master chefs’ recipes for their most customer-approved dishes.
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demand, marketing, art, science, effective, re-engineering, recipes, dishes
    
Oracle
Published By: Oracle     Published Date: Feb 24, 2015
Data is the fuel of all marketing activities. Customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right data—at the right time—as well as the most effective strategies in place to manage our data sources, our communications and offers are dead on arrival. A one-size-fits-all approach to marketing is not a sound tactic—it’s a marketing fruitcake that no one wants to receive. It’s time to get down with data to delight your audience and provide them with the personal experiences they deserve. Read the marketing essentials guide now.
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Oracle
Published By: Oracle     Published Date: Feb 24, 2015
In order to appeal today’s empowered audiences, you have to deliver highly personalised marketing experiences that respond to their needs and behaviour. Read this report for actionable insight into customer-centric marketing.
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oracle, trends, marketing message, structure, cloud, data, team structure, customer
    
Oracle
Published By: Oracle     Published Date: Feb 24, 2015
30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer experiences across the digital channels. Read on for a statistical profile of today’s distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
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oracle, marketing, consumers, attention, message, distractions, communications, conversions
    
Oracle
Published By: Oracle     Published Date: Feb 24, 2015
To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses. Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World”
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oracle, digital marketing, b2b, rfp, feedback, signals, data, behavior
    
Oracle
Published By: Oracle     Published Date: Feb 24, 2015
Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.
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oracle, marketing cloud, essentials, content, strategy, business objectives, target audience, engagement
    
Oracle
Published By: Oracle     Published Date: Feb 24, 2015
Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer obsessed or modern marketers. Read all the results. Get the report.
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oracle, forrester, brand management, digital marketing, marketing automation, technology, decision making, information
    
Oracle
Published By: Oracle     Published Date: Mar 05, 2015
Business buyers are more demanding than ever. They expect organizations to meet their precise needs through the life-cycle of interactions with B2B brands. This means providing today’s business buyers with consumer like-experiences that allow them to do their job better and easier, and making the complex simple. Download this white paper from Aberdeen Group to learn the five best practices to get B2B e-commerce right and how to achieve best-in-class performance in customer retention, revenue growth, and operational efficiency.
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oracle, b2b, commerce, empowerment, customer, e-commerce, content
    
Oracle
Published By: Oracle     Published Date: Mar 05, 2015
Is your organization truly meeting the expectations of your customers and delivering a differentiated experience that builds revenue growth and loyalty? Although there is currently a lot of focus on what constitutes the ideal digital experience, few organizations have successfully executed a strategy that takes the entire digital experience equation into consideration. Download this whitepaper now to learn the 5 keys to the digital experience equation and to read case stories on companies who have gotten it right.
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oracle, commerce, empowerment, customer, e-commerce, content, marketing, retail ops
    
Oracle
Published By: Oracle     Published Date: Mar 05, 2015
Learn the 20 key commerce metrics that you should be tracking to measure and optimize your commerce results. For each metric, you will learn what it means, why you should be tracking it, industry benchmarks. Download the eBook now.
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oracle, commerce, empowerment, customer, e-commerce, content, marketing, retail ops
    
Oracle
Published By: Oracle     Published Date: Jun 20, 2016
Research conducted by The Economist Intelligence Unit (EIU), sponsored by Oracle, provides answers. The results show that a proactive security strategy backed by a fully engaged C-suite and board of directors reduced the growth of cyber-attacks and breaches by 53% over comparable firms. These findings were compiled from responses by 300 firms, across multiple industries, against a range of attack modes and over a two-year period from February 2014 to January 2016. The lessons are clear. As cyber-attackers elevate their game, the response must be an enterprise solution. Only C-suites and boards of directors marshal the authority and resources to support a truly enterprise-wide approach. In sum, proactive cyber-security strategies, supported by senior management, can cut vulnerability to cyber-attack in half.
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security, c-suite, data, cyber risk, enterprise, management, economist, intelligence unit
    
Oracle
Published By: Oracle     Published Date: Oct 20, 2017
What do these market-defining trends have in common? · Analytics for all · Analytics as competitive differentiator · Internet of Things · Artificial intelligence/Machine learning/Cognitive computing · Real-time analytics/event management They all rely on data – timely, accurate data delivered within an insightful context – to deliver value. The question is: who in the enterprise is most qualified and prepared to help deliver on the vision and values of the data-driven enterprise? It’s going to take a special type of professional to deliver that value to enterprises. Organizations are seeking professionals to step forward and take the lead, provide guidance and lend expertise to move into the brave new world of digital. The move to digital and all that it entails – sophisticated data analytics, online customer engagement and digital process efficiency – requires, above all, the skills and knowledge associated with handling data and turning it into insights. The move to digital i
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Oracle
Published By: Oracle     Published Date: Oct 20, 2017
With cloud, mobile and all the new tools & frameworks that come with them, application development has never been so easy – or so hard. Join leading application development expert Mark Driver of Gartner as he answers your most pressing questions, including: What is the impact of lightweight and scripting applications traditional IT process? How has app development changed with the rise of cloud computing? How has mobile development changed expectations of developers and the apps they build?
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Oracle
Published By: Adobe     Published Date: Aug 30, 2017
In our 35-criteria evaluation of data management platforms (DMPs), we identified the 11 most significant ones The ADEX, Adform, Adobe, KBM Group, Lotame, MediaMath, Neustar, Nielsen, Oracle, Salesforce, and Turn and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Feb 27, 2018
Forrester's research uncovered a market in which Adobe and Salesforce lead the pack. IBM, Oracle, Salesforce, SAP Hybris, and SAS offer competitive options. Marketo lags but is still a contender.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
In our 35-criteria evaluation of data management platforms (DMPs), we identified the 11 most significant ones — The ADEX, Adform, Adobe, KBM Group, Lotame, MediaMath, Neustar, Nielsen, Oracle, Salesforce, and Turn — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
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Adobe
Published By: Oracle CX     Published Date: Oct 19, 2017
Oracle has just announced a new microprocessor, and the servers and engineered system that are powered by it. The SPARC M8 processor fits in the palm of your hand, but it contains the result of years of co-engineering of hardware and software together to run enterprise applications with unprecedented speed and security. The SPARC M8 chip contains 32 of today’s most powerful cores for running Oracle Database and Java applications. Benchmarking data shows that the performance of these cores reaches twice the performance of Intel’s x86 cores. This is the result of exhaustive work on designing smart execution units and threading architecture, and on balancing metrics such as core count, memory and IO bandwidth. It also required millions of hours in testing chip design and operating system software on real workloads for database and Java. Having faster cores means increasing application capability while keeping the core count and software investment under control. In other words, a boost
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Oracle CX
Published By: Oracle CX     Published Date: Oct 19, 2017
Modern technology initiatives are driving IT infrastructure in a new direction. Big data, social business, mobile applications, the cloud, and real-time analytics all require forward-thinking solutions and enough compute power to deliver the performance required in a rapidly evolving digital marketplace. Customers increasingly drive the speed of business, and organizations need to engage with customers on their terms. The need to manage sensitive information with high levels of security as well as capture, analyze, and act upon massive volumes of data every hour of every day has become critical. These challenges will dramatically change the way that IT systems are designed, funded, and run compared to the past few decades. Databases and Java have become the de facto language in which modern, cloud-ready applications are written. The massive explosion in the volume, variety, and velocity of data increases the need for secure and effective analytics so that organizations can make better
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Oracle CX
Published By: Oracle CX     Published Date: Oct 19, 2017
The Software in Silicon design of the SPARC M7 processor, and the recently announced SPARC S7 processor, implement memory access validation directly into the processor so that you can protect application data that resides in memory. It also includes on-chip Data Analytics Accelerator (DAX) engines that are specifically designed to accelerate analytic functions. The DAX engines make in-memory databases and applications run much faster, plus they significantly increase usable memory capacity by allowing compressed databases to be stored in memory without a performance penalty. The following Software in Silicon technologies are implemented in the SPARC S7 and M7 processors: Note: Security in Silicon encompasses both Silicon Secured Memory and cryptographic instruction acceleration, whereas SQL in Silicon includes In-Memory Query Acceleration and In-Line Decompression. Silicon Secured Memory is the first-ever end-to-end implementation of memory-access validation done in hardware. It
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Oracle CX
Published By: Oracle CX     Published Date: Oct 19, 2017
Modern technology initiatives are driving IT infrastructure in a new direction. Big data, social business, mobile applications, the cloud, and real-time analytics all require forward-thinking solutions and enough compute power to deliver the performance required in a rapidly evolving digital marketplace. Customers increasingly drive the speed of business, and organizations need to engage with customers on their terms. The need to manage sensitive information with high levels of security as well as capture, analyze, and act upon massive volumes of data every hour of every day has become critical. These challenges will dramatically change the way that IT systems are designed, funded, and run compared to the past few decades. Databases and Java have become the de facto language in which modern, cloud-ready applications are written. The massive explosion in the volume, variety, and velocity of data increases the need for secure and effective analytics so that organizations can make better
Tags : 
    
Oracle CX
Published By: Oracle CX     Published Date: Oct 19, 2017
Oracle’s software in silicon technology is truly revolutionary for providing security and workload performance increases beyond the scale of traditional new processor technology improvements. It was the vision of Oracle over 4 years ago to integrate application acceleration and security capabilities at the processor level, which enables the highest levels of security and the highest application performance levels. Software in Silicon technology is an example why Oracle software runs best on Oracle systems and will be incorporated across Oracle systems and software products including engineered systems and operating systems.
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Oracle CX
Published By: Oracle CX     Published Date: Oct 19, 2017
Business Enterprises today need to become more agile, meet new and increasing workload and security requirements, while reducing overall IT cost and risk. To meet these requirements many companies are turning to cloud computing. To remain competitive companies need to formulate a strategy that can easily move them from traditional on-premises IT to private or public clouds. A complete cloud strategy will likely include both private and public clouds because some applications and data might not be able to move to a public cloud. Moving to the cloud should not create information silos but should improve data sharing. Any cloud strategy should make sure that it is possible to integrate on-premises, private cloud and public cloud data and applications. Furthermore, any on-premises cloud deployments must be able to easily migrate to public cloud in the future
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Oracle CX
Published By: Oracle CX     Published Date: Oct 19, 2017
This paper provides guidance to organizations interested in researching Oracle’s SPARC M7 and Oracle Solaris 11 security features and capabilities. It will also provide a high level overview of some of the noteworthy features that these two product offerings bring to the market. We will review industry best practices in information security as it relates to these Oracle products in the context of a secure implementation. This paper is not meant to be an in depth technical paper, position paper, or security implementation guide. It will instead endeavor to deliver a foundational level of knowledge of the SPARC M7 processor and server technology and the function set within Oracle Solaris 11 that are primarily relevant to information security as it is currently understood. The information used to compose this paper was collected from a variety of open sources, interviews with Oracle subject matter experts, and reviews of OEM (Original Equipment Manufacturer) documentation and specificatio
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Oracle CX
Published By: Oracle CX     Published Date: Oct 19, 2017
Oracle’s software in silicon technology is truly revolutionary for providing security and workload performance increases beyond the scale of traditional new processor technology improvements. It was the vision of Oracle over 4 years ago to integrate application acceleration and security capabilities at the processor level, which enables the highest levels of security and the highest application performance levels. Software in Silicon technology is an example why Oracle software runs best on Oracle systems and will be incorporated across Oracle systems and software products including engineered systems and operating systems.
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Oracle CX
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