Social media is rising beyond just likes and retweets. Social media continues to shape the digital marketplace with how brands can engage their consumer. Whether its through a sponsored link on Twitter, an inline ad with Facebook, or retail placement on Pinterest, an understanding of the current trends will go a long way to producing a successful social media marketing campaign.
Published By: Hubspot
Published Date: Apr 23, 2013
What appears to be the fastest-growing social media site ever has become a huge traffic referral for all businesses. An increasing number of companies are leveraging the platform to reach a new audience, increase visits to their websites, and generate leads or retail sales. And guess what? It's working.
"The social internet is big, noisy, and always in flux — which makes it really hard to know where your audience is spending their time and how to reach them there.
So, we've done the research for you. (You're welcome.)
Join us for this on-demand webinar to learn why a ""listen-first"" philosophy sets your team up to discover game-changing opportunities before your competitors do.
In this on-demand webinar, you'll learn:
*How to create your ideal social media mix
*The most up-to-date audience demographics from Facebook, Instragram, Twitter, Linkedin, Pinterest, Reddit, and more
*Top performing networks based on industry demographics
*When to adopt new networks (and when to ignore)
*Where companies like yours spend time on social media (and where the missed opportunities are)."
A lot has changed in the 10 years since Facebook first launched. No longer are social networking sites just a place where people can stay in touch with friends. Now, 30 percent of people use Facebook as their primary source of news. While Facebook is still the number one social network, Twitter, Google Plus, LinkedIn, Instagram, and Pinterest are all growing at steady rates and millions of users are accessing these sites from the palm of their hand with smartphones and other mobile devices. Download this whitepaper to learn how you can leverage social networking to quickly reach users and entire online communities to boost your business.
Published By: BrightEdge
Published Date: Apr 15, 2013
In this edition of SocialShare, we chart the rapid adoption of Pinterest and Quora by the BrandZ top 100 brands. We also highlight how they are successfully engaging users, as measured from the growing number of followers for these brands on Pinterest & Quora.
Way back in 1999—a thousand years ago in Internet years—a writer and designer, named Darcy DiNucci, coined the phrase Web 2.0. This marked the beginning of the web as a social experience, eventually altering commerce so that today customers can be brand advocates who play a crucial role in building your business.
You already know that your customers are talking about your brand on social media platforms, posting images from your product pages to Pinterest, and checking reviews. The brick-and-mortar and virtual commerce experiences have become so intertwined that customers sometimes make an online purchase while standing in your store.
So, there's no question that all commerce today is social, and this ebook will dive deeper into that concept.
Five years ago, many HR representatives put their hands over their ears and pretended they’d never heard the words “social media.” However, social media – which encompasses any internal or external online outlet that allows for two-way dialogue and includes websites such as blogs, Facebook, Instagram, LinkedIn, Pinterest, Twitter, Yelp, and YouTube – has only become more pervasive. In fact, according to Laura Friedel, a partner in Levenfeld Pearlstein’s Labor and Employment Practice Group, 75 percent of employees currently access social media on their mobile devices while at work and 67 percent do so more than twice a day.
Published By: Curalate
Published Date: Jul 17, 2014
Its time! You're finally ready to harness the power of the visual web to increase engagement with your brand. But before you attract users to your Pinterest page, you want to have content for them to interact with, right? This guide will take you through the process of building your first boards.
Published By: Curalate
Published Date: Jul 17, 2014
In today's visual web, consumers are sharing brands’ images at record pace, taking content from brands' websites and saving it to visual social media like Pinterest, where relevancy trumps recency. This behavior significantly extends the life of products, creating engagement with images long after they've been sold out or removed from brands' (digital) shelves. In fact, nearly 50% of Pinterest's top pins send users to expired product pages, dead links and 404 pages. This is a major, major red flag...
Social media continues to shape the digital marketplace with how brands can engage their consumer. Whether its through a sponsored link on Twitter, an inline ad with Facebook, or retail placement on Pinterest, an understanding of the current trends will go a long way to producing a successful social media marketing campaign.
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