The stakes are high for consumer brands in today’s data privacy landscape. Sophisticated cyberattacks and front-page data privacy breaches threaten to compromise customer data and damage brand trust.
To succeed today, brands must implement a data security and privacy strategy that prioritizes customer trust. Are you up to the challenge? Use Forrester Research’s “Data Security and Privacy Maturity Assessment” to gauge your brand’s competencies and identify areas for improvement.
You will learn:
? The four key data security and privacy competencies B2C brands must master
? How you measure up against Forrester Research’s recommended best practices
? Tips to make your data security and privacy culture a competitive differentiator
Organizations continue to rush down the digital transformation path. Whether by modernizing their IT infrastructures, leveraging the cloud, or becoming data-centric and data-driven, organizations must become more agile in their business practices and within their IT infrastructure stack to effectively compete in today’s dynamic business environment. Between the speed and distributed nature of modern businesses, as well as the expectation of instantaneous access to data from everyday users, it’s not surprising that nearly one in three organizations are looking into ways to improve data analytics for real-time business intelligence and customer insight.
While having the right tech is key to delivering great experiences, an equally important part of the equation is having the right people, processes and org structures.
Three best practices to design your org for successful experience delivery:
1. Cultivate the right skills and find the right talent for customer obsession
2. Set up org structures that encourage cross channel collaboration
3. Embrace the possibility of using external support to address the challenges of change management
Turn leads into customers. Reengage cold ones. Welcome new subscribers and remind them to renew. All of these practices are possible one to one. But what if you’re a marketer who needs to reach millions? Take a look at Marketing Automation Workflows Every Marketer Should Know and learn how to improve engagement, gain more qualified leads, and drive ROI at scale.
From child welfare and public health to combating prescription abuse and improving education, analytics is improving government programs around the world.
The articles in this e-book touch on several areas where analytics is making, or could make, a significant impact in the way governments operate. We’ve pulled together some of our favorite best practices that showcase the role analytics plays in better decision making.
Application downtime impacts everyone. This paper provides best practices for communicating application downtime to end-users in a manner that maintains - or can even improve- your organization's credibility and brand image. Learn what to do and what not to do in this informative white paper.
ITIL provides a framework of customizable best practice initiatives that help organizations consistently deliver high-quality IT services. Effective ITIL implementation adds value to the IT infrastructure and improves business and service delivery.
Targeted at IT executives responsible for both the financial and ultimate project oversight of an enterprise CMDB initiative, this white paper sets expectations for ROI calculations for CMDB initiatives, provides basic ROI best practices, and gives readers sufficient insight to move forward with their CMDB project.
The key benefit of creating a case management methodology is to multiply its effectiveness by replicating it across the organization's patient-facing departments, practices and functions. In this way, your organization can reduce costs, increase quality and streamline its operations.
Published By: Sitecore
Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
Published By: StrongMail
Published Date: Sep 08, 2010
With more than 500 million active users, Facebook can be an extremely effective channel for engaging customers around your brand. However, before you rush out to build a fan page, you need to first understand the best way to interact with them based on conversations about your brand that are already happening on the social web.
Join this webinar to learn how the right data management practices and intelligent archives can boost the value of data and make it reusable for new applications, becoming a tool to improve and simplify the digital transformation journey of your organization.
Email is the primary communication system and file transport mechanism used in organizations of all sizes. Email systems generate enormous amounts of content that must be preserved for a variety of reasons, including:
-Compliance with local, state, federal and international statutory requirements
- Electronic discovery requirements and best practices
- Knowledge management applications
- Disaster recovery and business continuity
Published By: Airfoil PR
Published Date: Apr 21, 2010
In our latest Point of View, "The Dirtiest Word In Business," Airfoil has assembled a collective set of best practices to help technology marketers meet the communications challenges of a new digital decade.
Published By: WhatCounts
Published Date: Apr 30, 2010
There's no reason overseeing and managing a million-plus subscriber email database should be a discombobulated and overbearing task. Start being an effective email marketer by creating a plan, brushing up on your skills, and cleaning house. Implementing these six simple tweaks will go a long way towards maximizing the return, response, and revenue from your email program.
This White Paper, sponsored by Pitney Bowes Marketing Solutions, a leading provider of web-based co-op marketing tools, examines the trends and challenges faced by companies looking to achieve more business growth from their trade marketing efforts.
Compensation managers know that, although budgets are tight, top performers still insist on being rewarded. This complimentary SuccessFactors white paper shows how you can create a strong compensation program. Download it today.
With the many ways that exist to reach job applicants, why is finding great candidates so difficult? This complimentary SuccessFactors white paper discusses six ways to connect with high-quality candidates. Download the white paper today.
In the broadening data center cost-saving and energy efficiency discussion, data center physical infrastructure preventive maintenance (PM) is sometimes neglected as an important tool for controlling TCO and downtime. PM is performed specifically to prevent faults from occurring. IT and facilities managers can improve systems uptime through a better understanding of PM best practices.
Credit Union Times is the nation's leading independent source for breaking news and analysis for credit union leaders. For more than 20 years, Credit Union Times has set the standard for editorial excellence and ethical, straight-forward reporting.