Today’s leading DMPs are ingesting a wide range of owned and licensed data streams for insights and segmentation and are pushing data into a growing number of external targeting platforms, helping marketers deliver more relevant and consistent marketing communications.
Today’s markets move with incredible speed. You’re bombarded with new competitive threats every day— new companies, new products, and new technologies. At the same time, opportunities are opening up like never before, all demanding sophisticated evaluations and quick decisions.
To varying degrees, your competitors may already be adopting agile, and their resulting ability to sense, create and adapt to change may soon leave you at a competitive disadvantage. Your organization can’t afford to be in reactionary mode any longer. You need the ability to anticipate change—and to embrace and capitalize on it quickly and with confidence.
How did you choose your anti-malware solution? Did you put it through the same rigorous process as your other security solutions? Or, did you simply renew your current product licensing? Perhaps you went with something you had used at a previous job. Maybe you even went so far as to read a few product reviews and third-party test results or evaluations. But, did you test the anti-malware solution yourself? In this book, we explain how artificial intelligence (AI) can help your enterprise combat malware threats in a more preventative, proactive, and radically better way than legacy anti-malware products. We explain why you shouldn't just believe a vendor's marketing. Instead, you should test different solutions for yourself, just as you would with any other major security investment. Read more in this eBook.
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