In the past, B2B transactions occurred in face-to-face meetings as a sales professional worked a product demo, business luncheon, or boardroom presentation to influence a customer – and close the deal. Today, however, B2B stakeholders perform much of their product and service research online. In fact, 93 percent of B2B buying starts with online searching, according to a Pinpoint Market Research study. This research occurs long before a customer engages with sales.
As your prospects research and evaluate your offerings, they leave behind valuable clues to their intent. Understanding these clues – cracking the code – can help you tailor your messages to them, thereby providing them a more tailored, relevant experience. As a result, business-savvy marketing and sales departments have embraced marketing automation platforms, so their respective teams can work together on one common platform, reach B2B customers online, and drive revenue.
Marketing automation platforms automate repetitive
Published By: MuleSoft
Published Date: Nov 08, 2019
An Airbus A380 is made up of 7 million different pieces with each piece coming from different parts of the world including Germany, Spain, UK, and France. Assembling the final plane requires support from various IT and operations teams. Leveraging legacy supply chain technology to support on-time arrival and coordination of parts was incredibly challenging, and only worsened with the need for new parts and pressure of massive growth. In order to scale, Airbus needed to think through how to transform and digitize its global supply chain.
Hear from Airbus and how they are leveraging Anypoint Platform to enhance their production efficiency, and ultimately, drive innovation throughout the entire supply chain.
In this webinar, you will learn how to:
Leverage APIs to support a complex manufacturing process with multiple global partners.
Foster collaboration amongst siloed IT teams through API reuse and API-led connectivity.
Reduce time to market by providing end-to-end visibility acros
For the second year, we asked 500 panelists their
feelings and perceptions regarding the state of brickand-
mortar retail. The results may surprise you.
Our research found that, although sales associates are generally viewed
neutrally, specific sectors such as consumer electronics stores and momand-
pop shops have a positive perception.
Consumers seek out sales associates who are educated and able to
help them make an informed purchase. Our results also confirmed prior
reporting1 into the growing fluidity between e-commerce and traditional
retail. More than 75 percent of our panelists reported frequently browsing
online, then purchasing the product in-store. Sales associates who are
educated about the products in their store are more likely to sell more. Brands
that ensure that their sales teams have the proper product knowledge
maximize the likelihood that consumers will purchase from them.
As a leading generic products pharmaceutical company, how Accord Healthcare manages the 5,000 customer orders it receives each month matters … a lot. This 10-page eBook takes you through Accord’s journey from the complexities of a manual environment to the streamlined and automated process it enjoys today, including impressive results such as:
• 190 hours of time saved each month for CSR teams
• Increased touchless rate of EDI orders by 7.6% in 2 months
• 100% visibility over EDI orders as PDFs in SAP ... and many more!
See what elevating EDI to the business level looks like (it looks good). Download Now.
Cisco® Collaboration Flex Plan gives you access to Cisco’s collaboration products, allowing you to mix and match buying models and deployment models in a single subscription depending on your buying needs. One subscription covers entitlement and technical support for: (a) the cloud services Cisco Webex® Meetings, Cisco Webex Calling, Cisco BroadCloud Calling, and Cisco Webex Teams and (b) the software Cisco Unified Communications Manager and Cisco Meeting Server.
Knowledge workers today have a rich portfolio of team collaboration tools to help them get their jobs done, starting with email and encompassing texting, file sharing, online chat and message boards, social media and video conferencing. Yet collaboration across these tools can be a frustrating experience, due to the complexity of the technology and lack of integration. The good news: the application of emerging technologies and artificial intelligence (AI) enables more people to connect when and how they need to. And that makes for more productive teams.
The most significant IT transformation of this century is the rapid adoption of cloud-based applications. Most organizations are now dependent on a number of SaaS and IaaS platforms to deliver customer satisfaction and empower employee productivity. IT teams are responsible for delivering a high quality user experience for cloud applications while they struggle to manage a secure environment with advanced persistent threats. The WAN is the fabric to connect and control access between remote users and cloud-based applications. The WAN fabric needs to identify application type, location, apply prioritization and route traffic across the appropriate (multiple) WAN links to deliver on user experience. Different types of users/devices connecting to the cloud (via the Internet) means security policies must be enforced at branch, data center and in the cloud.
The most successful businesses are greater than the sum of their parts. When individuals work together well, they fill in each other's blind spots and build on each other's great ideas. These conversations ultimately help teams be more productive, reduce time-to-market and come up with more innovative ideas. But if your teams are spread across different offices, or working from home, can you create the same collaborative magic?
Web-based collaboration tools claim to break down the collaboration barriers that distance can build. Everyone agrees they can reduce the time and cost of travel. And yes, these tools can stream your colleagues' voices, facial expressions, and slide decks into your meeting room, so you can get a clearer picture of verbal and behavioral signals. But if you're researching collaboration platforms, you'll hear skepticism, too. Naysayers declare that:
People won’t participate because they’re afraid of digital change.
You just can’t trust the security of collaborati
Published By: Quantum
Published Date: Jan 24, 2017
Is your organization ready to take the plunge into in-house video production? The benefits can be substantial, but making the move requires some preparation. The IT infrastructure you use for enterprise applications might not be able to meet the rigorous requirements of video production. And you might not want video production teams to use resources from your existing infrastructure, since doing so could affect the performance of other applications. Whether you’re just getting started with in-house video or ramping up production, consider these five best practices for building an IT environment optimized for video work. The right approach to IT is essential for developing efficient collaborative workflows and maximizing the value of your video content.
Published By: Quantum
Published Date: Jun 20, 2017
In the past, the production of professional quality corporate videos was delegated to outside agencies. Corporate business units hired marketing firms and video production houses because those outside agencies were the only ones with both the required expertise and the expensive equipment needed to generate high-quality results.
Quantum teamed up with the Communications Media Management Association (CMMA) to survey their members—media production managers from leading enterprises—to learn more about the benefits and challenges of creating video in-house.
Download the eBook, “The Changing Landscape of Corporate Video Production” to get the following questions answered and more:
• Will in-house creative teams continue to ramp up in production?
• What video formats are they currently producing and delivering?
• How are they archiving their content?
• What challenges are in-house teams facing as they generate more content?
Today, that is changing. As the cost of video production technology drops, more corporations are recognizing the value of bringing production in-house. According to a recent report by Vidyard, 85% of businesses surveyed now have internal staff and resources producing videos in-house.
Published By: ServiceNow
Published Date: Oct 02, 2015
From students to executives, finding solutions to improve efficiency, productivity, and communication has become vital.
These end users are trying to excel in their work, and while they don't mean to cause harm, in most organizations this desire leads to the use of applications, services, and data storage and sharing beyond IT's boundaries. This practice, known as “shadow IT,” walks a line that information security officers are uncomfortable with, and it's having an obvious impact on technical support teams. The good news is, there are opportunities for all support organizations, regardless of their stance on shadow IT.
A mobile, flexible work experience doesn’t just help you attract the best employees—it also helps your organization become more productive and innovative. Read this ebook to find out how Citrix Workspace can help you:
• Empower employees and teams anywhere, on any device
• Simplify and improve both security and endpoint management
• Adopt new technologies more quickly and effectively
Published By: Dell EMC
Published Date: Nov 01, 2019
It seems every business sector—automotive, aerospace and defense, heavy industry, consumer goods, even agriculture—wants “smarter” products that will be part of the Internet of Things (IoT) and form the basis for connected factories of the future. For engineering departments large and small, that means today’s design engineering teams are being asked to create more complex product designs, simulate more advanced mechanical and electrical phenomena, and virtually assemble components as part of larger systems—all in less time.
Learn more about Dell solutions powered by Intel®.
Published By: LogMeIn
Published Date: Oct 10, 2019
More and more organizations are looking to implement an intuitive remote support
solution that gives support professionals on-demand productivity and provides
quick resolutions to the ever-evolving set of pains that bedevil support teams today.
But choosing the best remote support solution can be a challenge, especially as
user expectations grow and systems become more complex and offer more options
More and more organizations are looking to implement an intuitive remote support solution that gives support professionals on-demand productivity and provides quick resolutions to the ever-evolving set of pains that bedevil support teams today. But choosing the best remote support solution can be a challenge, especially as user expectations grow and systems become more complex and offer more options and features.
This buyer’s guide can help you select the remote support tool that will work best for your organization. With more than 15 years of experience, LogMeIn delivers remote support solutions with key features and functionalities that make us the market leader in the remote support space.
Published By: Tenable
Published Date: Aug 07, 2018
The DevOps model drives digital transformation and the rapid delivery of new software products and services. However, this process largely takes place outside the purview of information security (InfoSec), often without their involvement. As a result, security teams struggle to keep pace. This whitepaper explores the intersection of DevOps and InfoSec, offering three reasons why security organizations will benefit by combining these two practices.
Published By: Red Hat
Published Date: Feb 25, 2019
Red Hat is a trusted partner to enterprise customers; cloud, software, and hardware suppliers; and the global open source community. A Red Hat® Enterprise Linux® subscription provides customers with direct access to innovation and advocacy—within the open source community and within a certified and trusted network of partners.
Red Hat Enterprise Linux provides you with an innovative platform that serves as the foundation for your business. It is hardened, certified, and supported by the Red Hat Product Security team, support teams, and certified engineers.
Red Hat supports your timelines and advocates for your requirements so you can focus on the work of your business rather than being your own operating system vendor. We use our leadership in the open source community to do the work that brings you the best of open source.
Get direct access to:
Experience and support
Download the whitepaper to lea
CA Technologies automation solutions help organizations increase business productivity by simplifying the management of complex workloads and empowering development teams with self-service tools that accelerate the development and delivery of new and enhanced applications. CA Technologies commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) that enterprises may realize from automation. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of CA on their organizations.
To better understand the benefits, costs, and risks associated with CA workload automation (WLA) solutions, Forrester interviewed an existing customer with years of experience using CA. The organization that Forrester interviewed manufactures consumer electronics that it sells through retailers around the globe. Download this whitepaper to find out more.
It doesn’t matter whether you’re new to Oracle Retail, have an active implementation project that is running or have an existing deployment in production. The same issue applies: You are making a significant investment in the technology and need to develop a reliable and efficient batch schedule.
If you’re new to Oracle Retail, you are no doubt embarking on a major project to improve your competitive position in the retail market. With that in mind, your goals will be to shrink the time-to-market for your retail implementation, lower the reliability risks associated with in-house developed solutions and improve the visibility and control of retail business processes.
In this eBook you will discover a series of recommendations for operating a fail-safe and efficient Oracle Retail operational environment. You will also understand how automation enables you to streamline the execution of your Oracle Retail batch operations and increase the day-to-day efficiency of your operations teams.
In today’s application economy, everyone is in the software business. Auto makers are putting Wi-Fi hotspots in their cars. Watches are trading gears for motherboards. Even
soda fountains have evolved from dumb machines into instrumented devices with touch-screen user interfaces.
This digital transformation is changing the way applications are developed, tested, moved through environments and released into production—and it’s putting new demands on IT teams with which they’re struggling to keep up.
At a high level, this is because the application delivery systems and processes at many enterprises were put in place when IT only had to push out an annual or semi-annual release. But as market pressures and executive mandates have forced teams to deliver innovations faster and more frequently, a new set of development, testing, automation and customer challenges have appeared—acting as obstacles that stand between you and your digital transformation goals.
Data breaches are bad for business, so every enterprise needs security. In the past this was expensive, because security products were designed for companies with deep pockets and teams of experts. But that's changed. New 'cloud based' services, such as those offered by Qualys, are fast to deploy, safe and easy to use. What's more they're even more affordable. With growing demands from customers and regulators for security, now is a good time to invest in security. Leading cloud-based security services deliver a professional level of security assurance in a form that fits the circumstances and pockets of small businesses.
Pricing needs to support a brand’s overall marketing platform. But is that enough to assure consistency of message throughout the organization? Given the far-reaching influence a price position has on a brand, and how various departments need to be aligned to support that position, an argument can be made for treating pricing as a core competency within the organization.
What does this mean in real terms? Pricing is a day-to-day concern for numerous departments throughout the organization. While marketing might use pricing tactics to grow market share, sales teams chase volume goals, and product development teams lose sleep over the price image each product projects.
If you’re a sales manager, you’re probably feeling stuck in the middle. On one hand, you have a huge employee engagement movement going on with HR departments focusing on developing leaders and recognizing achievements with substantial budgets. On the other side, marketing departments are using technology and creativity (and also large budgets) to connect with and educate customers about their products, solutions and brands.
The trend is to challenge every dollar spent on sales compensation to maximize ROI. HR departments are treating salespeople like all other employees. And customers are going online to avoid anyone with sales in their title.
Based on our research and applications we see in our customers’ leading sales initiatives, if you’re a sales manager, you are trying to maximize results out of your sales team by increasing your teams engagement to meet company goals. Download this white paper to see which eight trends you should consider as you strategize for the year.
Are dev and test constraints holding back your digital transformation?
Today, just about all businesses are scrambling to add digital components to their products and services with the hopes of capturing—and maintaining—the interest of an increasingly demanding customer base. As you undergo this digital transformation, your IT teams face tremendous pressure to not only develop innovative new experiences, but do so at an accelerated rate—lest competitors beat you to market with the next big thing.
Take a new approach to solving the familiar challenge of doing more with less—and doing it faster than ever before -- remove the constraints holding you back.
At its core, Service Virtualization is all about removing constraints within the SDLC by simulating dependent systems, services and behaviors. In order to understand the true depth and breadth of this concept, however, it helps to see how Service Virtualization can be utilized in different development scenarios.
Published By: Aternity
Published Date: May 19, 2015
Read this whitepaper to navigate through the End User Experience Monitoring (EUEM) landscape. Learn how traditional APM and device monitoring products provide some aspects of End User Experience Monitoring, but can often leave enterprise IT Ops teams blind to what their workforce users are actually experiencing.
Credit Union Times is the nation's leading independent source for breaking news and analysis for credit union leaders. For more than 20 years, Credit Union Times has set the standard for editorial excellence and ethical, straight-forward reporting.