Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources.
However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before.
As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation.
Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.
Published By: Zendesk
Published Date: Jan 03, 2019
To successfully meet customer demands for more immediate, personalized attention, companies are leveraging new technologies that go beyond traditional voice and email. By implementing such channels as live chat, social media, mobile apps, SMS/text messages, self-help solutions, and more, companies can now be ready wherever and however the customer wants.
The following report, sponsored by Zendesk, is based on an online survey of 1,044 U.S. consumers who have received online or phone customer service. The research goal was to better understand present customer expectations and to quantify the impact of customer service on business results. Questions were asked about past experiences with customer service, as well as preferences and opinions. Certain questions were repeated from a similar 2013 survey to enable trend analysis.
Oggi il concetto di IT Transformation è accolto dalle aziende ancora di più che 12 mesi fa. Sebbene questo termine non sia sinonimo di Digital Transformation, i due concetti sono strettamente legati, poiché una Digital Transformation efficace è impossibile senza l'IT Transformation.
Un'azienda che trasforma l'infrastruttura IT non deve più avvalersi di tecnologie rigide, manuali, in silos e legacy. Riscontra un aumento della velocità operativa, dell'efficienza, della scalabilità e della convenienza economica dell'IT: le attività sono automatizzate, i processi sono semplificati e vengono svincolate risorse. Tali miglioramenti a livello di IT alimentano una Digital Transformation su più larga scala, consentendo all'azienda di crescere nell'odierna economia digitale. L'azienda è in grado di superare la concorrenza in termini di innovazione, pensiero e velocità: in ultima analisi, riesce a guidare il cambiamento, anziché subirne gli effetti.
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Artificial intelligence is no longer the stuff of science fiction. Led by advances being made in academia and Silicon Valley, computing power is growing at an unprecedented and accelerating rate. As AI becomes more prevalent in finance software, the question facing you, the finance leader, isn’t whether it will change your job, but how to prepare for its arrival.
This paper is a primer designed to help you develop an AI strategy for your finance team. You’ll understand key concepts about this revolutionary technology, including how it works, why finance specifically stands to benefit, and how to apply AI in a way that returns the most value to your team.
Published By: Spredfast
Published Date: Nov 15, 2018
How Top Brands Automate Social Service Practices
Today’s conversational commerce requires brands to provide immediate answers to their customers’ questions. Chatbots and artificial intelligence are fast becoming critical tools for customer service, bringing speed and scale that ensures a superior experience. But what are the best practices that marketers need to know to tackle the challenges of customer service automation?
?Learn from experts from General Motors, Booking.com and Spredfast about how to bring automation into your CX workflows and bolster your social service strategies. You’ll find out:
How to think about automation for your business?
How chatbots enhance your agent workflows??
??How Booking.com and GM are using AI to drive inspiration and customer? service efficiencies??
Published By: Pattern
Published Date: Jan 09, 2019
Like it or not, your products will appear on online marketplaces. The question is whether your company can assert the control over your online sales necessary—particularly on marketplaces— to win in this dynamic market environment.
Read on to learn more about these challenges— and what your company can do to be positioned to win.
Migrations to the cloud sometimes face difficulties in transitioning apps, operational inconsistencies, and incongruent networks. VMware Cloud on AWS is an on-demand hybrid cloud service designed to preserve existing investments and legacy applications, while reaping the rewards of cloud scalability and flexibility.
But what are the right use cases for VMware Cloud on AWS, and how do you best approach this new solution? Download our webinar to find answers to both questions, and to see specific use cases like migration, disaster recovery, and M&A integration.
Download our webinar to learn
How to prepare and validate your environment for integration
The right circumstances for and expected benefits of deploying VMware Cloud on AWS
The value of deploying a right-sized VMware Cloud on AWS environment based on your application needs
Published By: Workday
Published Date: Sep 19, 2018
Hoarding data isn’t doing much to help your financial services firm if you can’t easily combine data from multiple sources and quickly run analytics. But there is a way to turn those heaps of data into actionable insights to get clearer answers to your biggest questions and better drive your firm’s strategy. Read the blog to learn how to improve your back end to go from data hoarding to decision-making.
The plan is to move what you currently have onto a platform that gives you new capabilities to better support your transformation goals. Aberdeen Group has found that those who stay up to date with their ERP are, for example, almost three times as likely to have mobile ERP functionality, twice as likely to have integrated ERP and eCommerce, and five times more likely to have social business capabilities.1
Is it time for you to take the next step on your journey by moving to the Epicor ERP system? Consider these questions:
XX How much time and money could your business save by eliminating inefficient processes, increasing worker productivity, and improving customer service?
XX What goals can you achieve when your core software is integrated with Industry 4 .0 technologies to support the factory of the future?
XX What would your business look like if you had real-time information to make informed business decisions that drive growth and profitability?
It’s important for American manufacturers to stay current if they wish to remain successful? Positioning yourself for growth means looking to the future and gaining efficiencies through new technologies? That’s why this question may be the most important one for your business— are you a future-ready manufacturer?
Before you can adequately answer that question, you and the members of your organization need to know the answers to these three questions:
X Where are we today? X Where do we want to be in three to five years? X How can we embrace innovation and automation?
If decision-makers in your organization can’t answer these questions, you have bigger issues than you may realize?
At the very least, tackling these tough questions now will put you ahead of competitors who are consumed with putting out today’s fires rather than focusing on growth opportunities? Manufacturers that aren’t prepared for the coming global megatrends and don’t invest in breakthrough technologies will be rende
Behind the scenes of the world’s leading industrial and manufacturing companies, a profound digital transformation is now underway .1
As with any profound transformation, the opportunities for competitive advantage and growth are enormous, but so are the challenges . How do you determine what your next digital transformation steps should be? How do you position your manufacturing business to take the next step—and the one after that?
This eBook will help you answer these questions . In it we will:
XX Introduce the role of visibility in digital transformation
XX Consider three key trends that are shaping the future of manufacturing by delivering the visibility that enables transformation:
– Growth of the Internet of Things (IoT)
– The advance of analytics
– The migration of applications to the cloud
XX Identify the traits you need in your core systems to take advantage of these trends—giving you the visibility to identify and take the steps that will help transform your business into
A forward-looking CMDB does more than keep an organization's IT operations running. It draws clear connections between IT components and business services, which is the core of Business Service Management (BSM). But even more critical than the CMDB's ability to support business as it is now, is the question of how well it will drive business innovation in the future.
Published By: Mimecast
Published Date: Mar 01, 2010
How should you handle your growing email archiving issues? According to ESG (Enterprise Storage Group), the number of organizations using a SaaS-based email archiving solution has increased 350% in the past three years. It's not a question of if you should archive email, but how - and, the evolution of SaaS solutions makes sense to move email management to the cloud for a broader range of organizations.
Windows Server 2012 represents a paradigm shift from the traditional client/server model to a new cloud-based infrastructure. Is your business ready? Download this whitepaper to learn the 7 key questions you need to answer now
he rampant fad diets that seem to be here, there, and everywhere, can definitely help you to lose weight instantly, but the question is, how long can that weight loss be sustained, and what will it end up doing to your body.
Published By: WhatCounts
Published Date: May 05, 2010
Lifecycle marketing is changing the way companies interact with prospects and customers through the email channel. This white paper explores five common questions and some ideas on how to jumpstart your lifecycle marketing efforts.
Published By: Cantaloupe
Published Date: Mar 30, 2010
The hype about video search has just begun which means lots of questions, lots of new experts, and not enough time to sort through it all.
This new whitepaper "An Effective Video SEO Strategy in Three Phases" will give you the blueprint for getting started and beyond.
Learn all about: the 2 things you should be doing right now to improve your video search engine optimization; widespread myths about what works and what doesn't; Advanced tips for even greater results and more!
Published By: Zynapse
Published Date: Sep 10, 2010
UNSPSC enables preference item management, better spend analysis, supply standardization and information control.
Whether you are deliberating on the need for a common product and classification standard for your company, or are an advanced UNSPSC adopter, we hope that "Adopting UNSPSC" will answer some of your questions and perhaps help you in some way to improve your purchasing and supply management processes.
The impact of accounts receivable (AR) on business success is unquestionable. Not only is it one of an organization’s largest assets, it deals directly with a different type of asset that doesn’t show up on the balance sheet — customers. So why then, do so many organizations still run their AR processes like it’s the mid-90s?
You have to admit, it is a bit ludicrous. Despite its vital importance, AR is consistently one of the most under-resourced and operationally outdated business processes. One recent study found that 50% of all businesses still use manual processes for managing their receivables.
Fortunately, as this eBook will explore, the reason for AR’s stasis isn’t an unsolvable problem; on the contrary, the strategies for overcoming these challenges are as simple as they are sensible, and any business can do them.
It is the Leaders challenge to create the circumstances that stimulate improved performance and execution from the people within their organization. The key question for business leaders is not "why" high performance but rather "how"?
Published By: StoryDesk
Published Date: Jan 04, 2013
What makes for a winning iPad presentation app for sales teams? How can interactivity keep prospects' attention focused? How can you use technology to make your message more memorable? Learn the answers to these questions and more.
The arrival of 3rd party data is changing the landscape of online targeting. There is an influx of companies offering these services. But, what works with your business model? How do you evaluate the options?
THE QUESTIONS YOU NEED TO KNOW AND WHY:
• Is there high fidelity data?
• Is the provided data stable?
• Is your partner built to last?
• Does your partner use a transparent methodology?
Download our guide to evaluating data providers and find out the importance and relevance of these terms and conditions.
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