Published By: Marketo
Published Date: Feb 11, 2019
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.
The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checkli
Published By: Cisco EMEA
Published Date: Mar 05, 2018
Miercom was engaged by Cisco Systems to independently configure, operate and assess aspects of campus-scale, wireless and wired network infrastructures from Cisco and Huawei Technolgies.
Our evaluation found that, where Cisco and Huawei both offer all the comparable components for building a campus-wide, wireless and wired, network infrastructure, test after test found that the Cisco package offers certain positive advantages that Huawei does not.
Cisco showcased superior performance against the Hauwei wireless solution with a highly developed resource management, hardware, software and security platform to provide the most optimized, trustworthy system to ever customer.
To find out more download this whitepaper today.
Wireless bar code and radio frequency identification (RFID) label printing is widely recognized by major retailers globally as an essential technology for enhancing store operations. The pages that follow detail the far-ranging benefits of wireless bar code and RFID printing, and present innovative wireless printing solutions from Zebra.
In der Zeit vor Mobilgeräten, Suchmaschinenoptimierung und Facebook konnten anonyme Verbraucher kostengünstig durch Print-Medien, TV und Radio sowie Außenwerbung erreicht werden. Allerdings war es aufgrund der ungenauen Zielgruppensegmentierung schwierig, den Erfolg von Werbeaktionen zu ermitteln. Die Identifizierung potenzieller Kunden per Direkt-Mail oder Telefon war zwar messbar, aber gleichzeitig kostenintensiver und nur mit viel Aufwand skalierbar.
Published By: Microsoft
Published Date: Mar 23, 2018
Die Zukunft für den Serviceaußendienst
Kevin Ashton, Technologieexperte aus Großbritannien, begründete am Massachusetts Institute of Technology (MIT) das Auto-ID Lab, in dem Pionierarbeit auf dem Gebiet der RadioFrequency Identification (RFID) und anderen Sensoren geleistet wurde.
Im Zuge seiner Tätigkeit prägte Ashton im Jahr 1999 erstmals den Begriff des „Internet of Things”, kurz IoT, um die Vernetzung alltäglicher Gegenstände und Geräte sowie deren Übermittlung von Daten und Informationen zu beschreiben. Kevin Ashton gilt deshalb heute als „Vater” des IoT-Konzepts. Ende des Jahres 2015 war Kevin Ashton als Referent auf einem europäischen Kongress zum Thema Kundenservice geladen. Seine These: Das Servicemanagement im Außendienst sei die erste Branche, die mit dem Internet of Things eine grundlegende Transformation durchlaufe.
Located in central Ontario approximately 100 km (60 miles) north of Toronto, Royal Victoria Regional Health Centre (RVH) provides highly responsive healthcare to more than 450,000 residents across a large geographical area. RVH’s team of more than 380 physicians, 2,500 staff members, and 850 volunteers delivers exceptional care and specialty services including cancer care, stroke services, orthopedics, intensive care, mental health services, and interventional radiology. In addition to the 319-bed acute care facility in Barrie, RVH also provides the MEDITECH electronic health records (EHR) platform for several other hospitals in Midland, Orangeville, and Collingwood.
Situé à une centaine de kilomètres au nord de Toronto dans la province de l’Ontario au Canada, le centre médical Royal Victoria Regional Health Centre (RVH) délivre des soins de santé de très haute qualité à plus de 450 000 habitants d’une vaste zone géographique. L’équipe du RVH compte plus de 380 médecins, 2 500 employés et 850 bénévoles. Elle oeuvre pour offrir des services de soins exceptionnels et spécialisés : prise en charge du cancer, des accidents vasculaires cérébraux, des problèmes orthopédiques, des troubles mentaux, radiologie interventionnelle, etc. En plus de son établissement de soins de courte situé à Barrie, d’une capacité d’accueil de 319 lits, le centre médical RVH fournit la plate-forme MEDITECH de gestion des dossiers médicaux personnels pour plusieurs autres hôpitaux situés à Midland, Orangeville et Collingwood.
Given the wide range of technology options available, it's important for healthcare IT executives to pick the right image management technology and approach for a long-term sustainable solution delivering the desired performance and ROI. This whitepaper explores solutions for multi-layered neutrality, a standards-based framework for unifying medical images and clinical documents across the enterprise and community.
In the past 20 years, Elekta has achieved measured growth through nearly a dozen acquisitions, pulling new radiotherapy, brachytherapy and magnetoencephalography technologies into the fold. To deliver the full benefit of these sophisticated devices to providers and patients, Elekta must tie them together into integrated solutions— an immense and complex undertaking that can be further complicated by regulatory compliance.
Factory Direct Fencing, Austraila’s largest family-owned manufacturer and distributor of fencing products, deploys Sage Business Cloud Enterprise Management to handle multi-warehouse management, radio frequency scanning and component manufacturing functionality. Sage Business Cloud Enterprise Management not only streamlines its processes and reduces duplication of data entry, it also ensures more reliable reporting and automates its key business processes.
Kim Komando, “America’s Digital Goddess,” is a leading radio host and web entrepreneur. Every month her video-taped three-hour weekly radio show adds 2.8 TB of video content to its extensive playback library. Switching from their current storage solution, a combination of NAS Arrays and Tape Drives, to Wasabi not only generated huge savings it was simpler and faster. Plus, since Cloudberry works seamlessly with Wasabi, the show also enjoys efficient and cost-effective remote data protection. In this Case Study read in detail how the ‘Kim Komando Show’ made the transition to next generation cloud storage.
Published By: Curalate
Published Date: Aug 16, 2017
Digital technology has completely
changed how we discover products, engage with brands and share our
experiences with others. Amazon revolutionized customer feedback
and product reviews. Social media transformed the way people share
word-of-mouth recommendations, connecting shoppers to off-the-cuff
opinions, compelling visual content and real-life experiences from peers
and influencers they follow and admire. Sure, TV, radio and print ads are
still part of the mix but they hardly carry the same weight as they did in
years passed. This statistic speaks volumes: 92% of consumers trust
peer recommendations over branded advertising. With the advent of
social media and digital technology, brands have a powerful new tool
at their disposal that brings word-of-mouth to the masses: usergenerated
Podcast interview with Gerry Crispin of CareerXroads and Peter Clayton of Total Picture Radio on how recruiters are using Web 2.0 technologies to recruit, brand, collect data, and strategize new avenues in today's talent landscape.
Check out the latest interview with Matthew Adam, Vice President & Chief Talent Strategist for NAS Recruitment Communications, and Peter Clayton of Total Picture Radio as they discuss several recruiting hot topics.
Check out the latest Total Picture Radio interview with Ronald M. Katz. Discussion includes how top performing organizations are using talent analytics to measure and manage individual performance against goals.
Advanced Medical Imaging (AMI) offers a full range of diagnostic imaging and intervention services in the metro Denver, Colorado area. In an effort to create a more proactive patient collection process they turned to ZirMed. Learn how AMI was able to increase point-of-care collections by estimating patient responsibility and collecting a portion of payment before service.
IASIS Healthcare LLC executives challenged the Arizona-based supply chain team to find innovative ways to manage inventory and reduce cost. Targeting areas with some of the most expensive supplies—catheterization laboratories and interventional radiology (IR)rooms—the team sought a new way to drive down costs while still providing a wide variety of products, offering patients innovation and high quality, and maintaining physician satisfaction.
Read this case study to learn how Arizona Hospitals use STANLEY Healthcare's SpaceTRAX® Point of Use™ Inventory Management System to overcome the challenges of managing inventory in Cath Labs and IR Rooms.
Everyone should be able to communicate from any device - especially in an emergency situation. The Cisco IP Interoperability and Collaboration Solution (IPICS) brings this capability to ANY organization without anyone having to purchase new or unique devices. In this clip we build a fully functional network on set to see exactly how this works, even using an iPad to communicate to a hand held radio.
This whitepaper provides an introduction to the Smart Reading Protocol (SRP) feature in Universal Viewer, explains briefly the SRP engine mechanism, and summarizes the key advantages of SRP over traditional hanging protocols.
The new world order of media and advertising demands that brands experiment and search for new ways to drive consumer engagement. As marketing and media strategy becomes ever more important, brands must look for ways to optimize paid, owned and earned media. Paid media is everything that you spend advertising dollars on such as TV, radio, print, digital advertising, and sponsorships. Owned media includes your website and other “owned” assets, and earned media is defined by the social amplification and interaction you “earn” through active participation with your customers.
How do you create the perfect “owned media” experience for your customers, and what is the right formula for paid media to maximize your earned media opportunity?
Download now to find out!
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