At 12:33 EDT on May 3, 1978, Gary Thuerk sent an
email that later earned him the title “Father of Spam”
(although understandably, he prefers to be called the
“Father of E-marketing”). Thuerk, then a marketing
manager for computer company Digital Equipment
Corporation, sent a mass email inviting recipients to
one of two West Coast product demos for a new line
On 3 May 1978, Gary Thuerk sent an e-mail that later earned him the title “Father of Spam” (although understandably, he prefers to be called the “Father of E-marketing”). Thuerk, then a marketing manager for computer company Digital Equipment Corporation, sent a mass e-mail inviting recipients to one of two West Coast product demos for a new line of computers.
Published By: Silverpop
Published Date: Sep 19, 2011
"From" names and subject lines help determine whether recipients ignore, delete or open your messages. Learn what makes an effective "From" name, key factors that affect subject lines, and how mobile and social are changing the game.
YouSendIt is a Web-based secure digital file delivery company, which lets users securely send, receive and track files on demand. It is an alternative to sending large e-mail attachments, using FTP, and sending CDs or DVDs or tape or USB flash drive via Sneakernet. The sender can enter the recipients' e-mail addresses, attach the file and send it; the recipients receive an e-mail notification with a URL that lets them download the file.
Published By: LockLizard
Published Date: Dec 08, 2008
In any enterprise there is information that has to be kept secret, but must be distributed, and therefore has to be identified with any recipient in the event that it is ‘leaked.’ This white paper addresses two examples of this requirement (boardroom secrets and mergers and acquisitions), and shows how to identify solutions that meet business needs for document protection and secure file sharing.
Packard Bell implements targeted customer loyalty program to strengthen its brand and inspire repeat purchases. With strong roots in the consumer PC industry, Packard Bell has expanded its focus to embrace a successful digital entertainment strategy, manufacturing a range of media products for television and wireless networking. Packard Bell and Neolane were recipients of the 2007 NCDM Database Excellence Award for Multichannel Marketing Achievements.
One advanced new feature is the ability to extend to allow setting priorities to each recipient in the email queue. We call this feature Queue Prioriztion. It now has the ability in PowerMTAT to set the priority of a recipient of set of recipients.
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
Subject lines can be one of the most important elements of your email program. It’s your first (and maybe your last) impression on your recipients. It’s what determines your email response and engagement. However, many marketers will spend far more time on the content of the email and ignore the importance of the subject line. After all, an awesome email is worthless if it’s never seen. That’s why it’s so important to know how to create amazingly effective subject lines that will get your email opened.
Published By: Silverpop
Published Date: Jan 20, 2007
In the early days of email, online marketers would happily shoot a thousand arrows in the hopes of hitting a lone bull’s eye. But in a channel long since overrun by spam and irrelevant marketing messages, marketers have turned to advanced techniques and technology to ensure their messages are delivered, anticipated and welcomed by recipients.
Published By: Campaigner
Published Date: Jan 08, 2007
This white paper is designed to educate you about the main obstacles that can prevent your email from reaching a recipient’s inbox; and the simple tactics that you can implement to avoid these obstacles.
Published By: Gold Lasso
Published Date: Jul 13, 2007
Since the introduction of e-mail as a viable marketing and communications vehicle, the focus has shifted from a "one size fits all" model to content that is relevant and specific to the intended recipient. This paper reviews general concepts behind personalization, further investigates its advantages, discusses the challenges to personalizing campaigns and provides solutions to overcome the challenges.
It's easy to assume that automated emails don't require a lot of work on your part because, well, they're automated. In reality, automated emails require some careful thought and planning to successfully trigger messages that best connect with your recipients...and don't end up in their spam folder.
Download this eBook to learn how Telemarketing is perfectly paired with other forms of distribution to proactively assure that your content reaches your target audience at the right time and is of value to recipients.
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