Published By: Bluecore
Published Date: May 07, 2019
Personalization runs through every retail interaction, and it has the potential to make or break consumers’ relationship with your brand. But we don’t need to tell you about the importance of personalization. What we do need to talk about is how to get it right. And why email is the best place to start.
Creating a personalized experience in the league of retail pacesetters like Stitch Fix and Sephora is all about bringing together an intimate knowledge of both your customers and your products. This eBook explores what it takes to make that happen, including how to parness product data for retail personalization, what truly relevant experiences look like and how to remove common technology roadblocks to achieving retail relevance.
Delivering personalized customer experience remains the top business challenge for communications
service providers (CSPs). Ovum's recently published 2018 ICT Enterprise survey saw almost all CSP
IT executives interviewed identify delivering personalized customer experience as one of their three
most important business challenges for the next 18 months. This trend emphasizes the high priority
CSPs place on how customer relationships are managed. However, several factors have an impact on
CSPs' ability to identify and then deliver customers' core needs. These include understanding the data
sets they should focus on; collecting, cleansing, and consolidating these data sets; and having the
right expertise to mine the data sets.
Published By: Bluecore
Published Date: Nov 13, 2018
DON’T LET ONE-TIME BUYERS BECOME ONLY-TIME BUYERS
One-time buyers are retail gold: They present an incremental revenue stream and a chance to foster valuable new customer relationships.
But while that first purchase is an achievement and the mark of a strong customer acquisition program, what comes after that first purchase is just as important. And for most retailers, it’s what comes after that presents the biggest problem.
Published By: Genesys
Published Date: Dec 20, 2018
Companies across the world are innovating with artificial intelligence (AI) to improve customer experience and forge deeper relationships with customers. Through surveys and interviews with 599 executives, from large and mid-sized companies across the globe, this MIT report reveals that most customer-centric firms have already deployed AI extensively in their customer-facing operations and customer experience management processes.
Get the global report and regional spotlights on North America, Latin America, Europe and Asia to access complete results. Key insights include:
• Nearly 90% of respondents report measurable improvements in the speed of complaint resolution; 80% note enhanced call volume processing using AI
• 80% of respondents report measurable improvements in customer satisfaction, service delivery and contact center performance
• In North America, 60% of the respondents believe they will deliver a 10% or more increase in customer lifetime value in the next year
Published By: Sitecore
Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
The response to possible bank card fraud is one of the most important factors affecting the relationship that customers have with their bank. For customer-centric financial institutions who issue millions of bank cards, any instance of possible fraud is both a business risk to be managed and an opportunity to strengthen customer relationships.
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
In the digital economy, data is becoming more interconnected every day. The volume of highly-connected data is growing rapidly, while also becoming a highly-valued corporate asset. By exploring relationships among people, processes and things, new business opportunities emerge, helping grow your business's competitive advantage.
Who among us has not recoiled before the horror of a terrible
Interactive Voice Response (IVR) experience? IVR technology was
created to save businesses money, but it has mutated into a timesucking,
customer experience-crushing monster!
If connecting with a customer in this day of customer experience is
the goal, there’s a better way! Contain the IVR before it kills another
customer relationship. Can we bring the technology to heel and
bend it to our will? And can we stop its rampage before artificial
intelligence makes it too powerful to be stopped?
Published By: Cisco EMEA
Published Date: Nov 13, 2017
Encryption technology has enabled much greater privacy and security for enterprises that use the Internet to communicate and transact business online. Mobile, cloud and web applications rely on well-implemented encryption mechanisms, using keys and certificates to ensure security and trust. However, businesses are not the only ones to benefit from encryption.
Marketing as you know it will never be the same. There’s a fundamental shift in relationships between brands and customers—fueled by smartphones, social media, and today’s
always-on, always-connected mentality. Marketers have access
to more customer data (big data) than ever before. But the quantity of data only matters if you’re smart about using it—to power 1:1 customer journeys.
Published By: Zendesk
Published Date: May 31, 2018
Be always on with your customers; wherever they are. With Zendesk Chat, your customer agents can engage with customers over websites, mobile apps, and popular messaging apps like Facebook Messenger, Twitter, and LINE. That means you can build relationships with customers in the places they prefer.
Digital transformation (DX) is a must for midsize firms (those with 100 to 999 employees) to thrive in the digital economy. DX enables firms to increase competitive advantage through initiatives such as automating business processes, creating greater operational efficiencies, building deeper customer relationships, and creating new revenue streams based on technology-enabled products and services. DX is a journey, and it starts with firms embracing an IT-centric vision that guides a data-driven, analytics-first strategy. The outcome of DX initiatives depends on the ability of a firm to efficiently leverage people (talent), process, platforms, and governance to meet the firm’s business objectives.
Published By: Zendesk
Published Date: Oct 23, 2018
Zendesk Support helps you improve relationships with your customers and provide them with a seamless experience. Improve customer satisfaction, increase agent productivity, scale your support operation, and better manage your team. Watch the demo and take advantage of your support efforts to benefit your entire company.
In today’s globalized business environment, the need to build strong relationships with partners, suppliers, internal teams, investors and customers is more important than ever. High-quality video conference calls enable you to communicate as effectively as actually being there in person, helping you to build the engaging relationships needed for success in business.
Published By: Genesys
Published Date: Jun 07, 2017
Get this eBook now to learn:
- How to engage with your customers in an ultra-connected world
- How to make your customer engagement operations easy and efficient
- Why it’s time for an all-in-one cloud contact center solution
"Differentiate your organization through customer engagement
Improving customer experiences has replaced operational efficiency gains as the top objective in customer care executives’ agendas. This Aberdeen report details how “best-in-class” firms are achieving greater customer retention and annual growth as a result. Discover more in the report now >"
Seattle Cancer Care Alliance (SCCA) serves as the clinical arm for research and treatment studies for Fred Hutchinson Cancer Research Center, University of Washington Medicine, and Seattle Children’s. The organization’s outsourced IT service desk operated adequately, but a desire for financial savings, enriched customer relationships, and improved HIPAA compliance drove SCCA to seek out another solution.
In today’s digital marketplace, your applications are your business.
They fuel innovation and are the driving force for staying
competitive in an always-on, always-connected world. Apps are
the way you build relationships with your customers, empower
your employees, facilitate growth, and so much more.
The Connected Customer is an individual who is intimately connected
to the data, outcomes, decisions, and staff associated with any
relationship to an organization. This intensely personal connection is
not just a matter of the most recent transaction, but represents a
combination of connected data, connected analytics, and collaborative
decisions associated with improving the customer’s relationship with
the organization over time.
In this report, Blue Hill explores the key traits associated with
supporting the Connected Customer through the Internet of Things,
and provides guidance on why the Internet of Things will be essential
across the general business landscape.
A picture is worth a thousand words – especially when you are trying to find relationships and understand your data – which could include thousands or even millions of variables. To create meaningful visuals of your data, there are some basic tips and techniques you should consider. Data size and composition play an important role when selecting graphs to represent your data. This paper, filled with graphics and explanations, discusses some of the basic issues concerning data visualization and provides suggestions for addressing those issues. From there, it moves on to the topic of big data and discusses those challenges and potential solutions as well. It also includes a section on SAS® Visual Analytics, software that was created especially for quickly visualizing very large amounts of data. Autocharting and "what does it mean" balloons can help even novice users create and interact with graphics that can help them understand and derive the most value from their data.
The digital marketplace presents new challenges for marketers, yet provides the perfect canvas for creating personalized, relevant communications and developing deep relationships with customers based on ongoing interactions.
This paper explores what customer “moments of truth” mean, and how understanding those moments of truth along the customer journey enables marketers to deliver the personalized, real-time responses that customers crave. You’ll also learn best practices on how customer experience optimization and digital marketing optimization can help marketers capitalize on moments of truth.
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