Audience segmentation is key to any marketing strategy. Without it, a brand is flying blind – wasting spend and resources.
However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before.
As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to buying location data for better audience segmentation.
Published By: Dell EMC
Published Date: Feb 14, 2019
Like businesses of all sizes, midmarket firms have an ongoing need to stimulate innovation and improve quality. Midmarket firms need to balance these requirements against a backdrop of limited scale, rapid market change and constraints on resources that can be dedicated to shaping the future, rather than reacting to the demands of the present. This Proaction Series report, commissioned by Dell, will address technologies best able to empower scarce resources as they help set new benchmarks for business performance.
Download this report from Dell and Intel® to learn more.
Intel Inside®. Powerful Productivity Outside.
The term outsourcing can have a negative connotation,
conjuring images of layoffs and relocating jobs to third parties
in remote locations. However, outsourcing can take many
forms, and finance and accounting outsourcing (FAO) does
not always mean the displacing of the finance back office.
Specifically, FAO leverages digital technology to complement
and support the back office, streamlining processes while
providing enhanced transaction processing, reporting and
analytics capabilities. It also allows key resources to focus on
strategy, analysis and decision-making.
Modern application architectures such as microservices are changing the way that modern enterprises run their infrastructure.
Enterprises have become application-centric, investing significant effort and resources on continuous delivery goals and DevOps
practices to achieve automation of routine IT and operations tasks. And now with the emergence of containerized applications, it
is critical to re-evaluate how application services are provided across data centers and multiple cloud environments.
Published By: Salsify
Published Date: Mar 15, 2019
Branded product pages on the digital shelf have become incredibly important both as a sales and marketing channel. For that reason, most brands are putting time and resources into improving the content of their product pages. But how exactly does content impact the numbers every business relies on? Read this report to get deep statistical insights on how product page content impacts search ranking, online market share, and sales overall.
This study includes a range of analyses to help you quantify the actual sales value of your brand's product content using a variety of methodologies, including:
An analysis of more than 500,000 Amazon search results pages
A full-year examination of 60,000 Amazon product pages across 78 brands working with Salsify
Data and stories from individual Salsify customers that invested in product content optimization
Salsify is the product experience management platform for thousands of brands and retailers worldwide.
Published By: Rackspace
Published Date: Mar 07, 2019
IT transformation is never easy – being a continuous endeavor with no single, definite endpoint – which makes the CIO role in the future of enterprise IT, more important and more difficult. Our e-book, The CIO’s IT Transformation Guide, helps CIOs avoid known pitfalls with a tour of the Rackspace framework to explore IT transformation results in the trenches. With examples of real-world successes and challenges taken from within Rackspace, and the companies that have journeyed with Rackspace, this is a must-have resource for the modern CIO.
Published By: Rackspace
Published Date: Mar 20, 2019
Running an IT backend that is secure, scalable and well-managed is resource draining for any enterprise. Challenger, Singapore’s largest IT retailer, took a more pragmatic route by transforming on a Online to Offline (O2O) model. For the journey, it partnered with Rackspace to accelerate the value of its AWS cloud migration, by tapping its proven AWS expertise, strong managed services portfolio, and familiarity with local regulatory compliance and cloud security demands
To Keep Pace With Your Customers and Competitors, It’s Time to Leave Your Legacy Software Behind.
Legacy enterprise resource planning (ERP) systems struggle to keep up with the modern pace of business, and they fail to meet the changing needs of your workforce. Can your leaders quickly find and analyze vital data? Are your employees’ tasks and processes straightforward and efficient? Does your ERP software make it easier to support growth?
See how manufacturers upgrading to the latest ERP software from Epicor transform their business by delivering the visibility, efficiency, and productivity essential for sustained growth.
The MicroStrategy 2018 Global State of Enterprise Analytics Report, which surveyed 500 decision-makers from around the globe, reveals that leading organizations create a competitive edge through their use of data, with 63% experiencing improved efficiency and productivity, 57% realizing faster, more effective decision making, and 51% achieving better financial performance. Other top benefits include improved customer experiences, improved customer acquisition and retention, and the identification and creation of new revenue streams—all keys to digital transformation.
What else did the 2018 report reveal? Read all the insights with both global and geo-specific views here. This infographic shares a few highlights from the new 44-page report which serves as a benchmarking resource for all data-driven organizations.
Published By: Genesys
Published Date: Feb 08, 2019
Successfully implementing and managing a comprehensive suite of customer experience technologies is essential for global businesses seeking to sustain high levels of customer experience and brand value. However, knowing how to temper the instinct to throw technology solutions at efficiency problems is what distinguishes global customer experience leaders from the rest. New technologies must be balanced with appropriate investment in human resources.
This is the central finding of a global survey of over 550 senior executives conducted by MIT Technology Review to examine the pressures that shape their customer experience processes and the tools and strategies they employ to mitigate those challenges and continuously improve customer engagement.
Read the report to get a detailed look at:
The strategies that differentiates an Iconic firm from other businesses
How strategies vary across regions based on maturity and customer expectations
Future innovation management and technology adopt
Published By: Silverline
Published Date: Mar 18, 2019
From resource woes and adopting new releases, to meandering marketing automation paths and understanding standard features — staying afloat in all things Salesforce can make any team a little seasick. We created Navigator, an end-to-end solution to help companies get maximum value out of Salesforce long after go-live. Let our agile approach to your specific needs be the North Star that keeps you from being lost at CRM.
Multinational companies (MNCs) are facing a unique combination of escalating customer, competitive and operational pressures which are forcing them to fundamentally change the way they do business and manage their IT infrastructures supporting network, security and mobility needs.
Lack of IT resources, limited capex and more complex global implementations are driving an increasing proportion of MNCs to offload, or 'out-task', various aspects of their day-to-day management responsibilities to skilled third-parties that can help perform these functions well.
Find out how companies have deployed remote access SSL VPNs to increase remote user satisfaction, improve accessibility to corporate resources, support business continuity planning, and reduce overall implementation and ongoing management costs. The white paper also covers how cloud-based SSL VPN services address high availability requirements, support unforeseen spikes in activity and optimize network performance. Lastly, learn how a single SSL VPN platform can support all your mobile access, telecommuting and partner extranet requirements to improve your ROI.
An effective rolling forecast is important to estimate long term financial plans. Every organization undertakes this process as a finance activity. However, when the forecasted data is examined on its effectiveness for decision making, more often than not the results are disappointing, and the rolling forecast process needs to be redefined. This paper talks about effective rolling forecasts that utilize resources, technologies, processes, and business intelligence to deliver actionable insights. A best-in-class matured RF process will enable CFOs to deliver great results through increased revenue and cost reductions, and create new benchmarks for the organization.
The enterprise data center has undergone several major shifts since the introduction of
computing as a business resource. Data centers have evolved from mainframes to client/server
to virtual servers, and then to being “software defned,” and fnally to their current state of disaggregation. Today, we sit on the precipice of the next major data center transition—the evolution
to an intent-based data center (IBDC) (Exhibit 1). Each transition saw the cost of computing
decrease and the importance of the network increase, and each enabled organizations to boost
the efciency of their data center operations and improve asset utilization—ultimately leading to a
better experience for users
This in-depth white paper explains how service providers are capitalizing on Intent-Based Networking — a new and effective networking model that provides a way of abstracting an application, feature, network, or resource in such a way that the intent is exposed, but the implementation is hidden.
Finding the right IT service provider is not as simple as it may seem. Choosing a service provider based exclusively on low price may be good for your bottom line, but may fall short on delivering the right level of IT expertise and resource scalability for long-term advantage.
Countless studies and analyst recommendations suggest the value of improving security during the software development life cycle rather than trying to address vulnerabilities in software discovered after widespread adoption and deployment. The justification is clear.For software vendors, costs are incurred both directly and indirectly from security flaws found in their products. Reassigning development resources to create and distribute patches can often cost software vendors millions of dollars, while successful exploits of a single vulnerability have in some cases caused billions of dollars in losses to businesses worldwide. Vendors blamed for vulnerabilities in their product's source code face losses in credibility, brand image, and competitive advantage.
Because business success is tightly fused with technology, IT costs are rising, and this trend is expected to continue. As a result, businesses are demanding that IT be more than a static resource. IT is expected to deliver business results with a measurable contribution to the organization's bottom line.
Virtualization is now mainstream. Enterprises continue to heavily invest in virtualization projects and while short term hardware and cost saving benefits are being achieved, few enterprises achieve anywhere close to the full potential of virtualization as they struggle with new problems like assuring performance and availability, preventing VM sprawl, and maximizing resource utilization
Effective workload automation that provides complete management level visibility into real-time events impacting the delivery of IT services is needed by the data center more than ever before. The traditional job scheduling approach, with an uncoordinated set of tools that often requires reactive manual intervention to minimize service disruptions, is failing more than ever due to todays complex world of IT with its multiple platforms, applications and virtualized resources.
How adopting a framework can optimize cybersecurity
Today’s threat landscape has created new challenges for security analysts and incident responders, as the number of alerts and their complexity have increased significantly. Organizations with small IT teams are overwhelmed, often lacking the time or resources to investigate every alert. Failing to do so means a high-risk threat might go unnoticed. This can result in a devastating breach, damaging an organization's finances and reputation.
This white paper discusses how CrowdStrike is solving these challenges, by implementing the MITRE ATT&CK™ Framework across multiple CrowdStrike processes and product features to help improve analyst’s productivity and prevent breaches. This provides many benefits, including time savings; adding advanced context to security alerts and information; and enabling a common, shared language. However, it also provides some hidden advantages, especially concerning cybersecurity.
Read this whitepaper to lear
All those employees who access email, financial systems, human resources, and other core corporate applications; Replay for Exchange continuously protects and monitors the health of your Exchange data stores and allows administrators to quickly search, recover, and analyze mailbox content. With Replay for Exchange you can restore individual email messages, folders, or mailboxes to a live Exchange server or directly to a PST, thereby solving some of your most costly and time consuming challenges. Take advantage of these Free Trial Offer!!
Only a decade or so ago, those human resources professionals who hadn't yet found their way onto the Internet were finding themselves increasingly left out in the cold.As we slip swiftly into the second decade of the 21st century, it's those who haven't yet begun to participate in 'social media and networking' that are starting to feel the chill.
Only a decade or so ago, those human resources professionals who hadn't yet found their way onto the Internet were finding themselves increasingly left out in the cold. As we slip swiftly into the second decade of the 21st century, it's those whohaven't yet begun to participate in 'social media and networking' that are starting to feel the chill.
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