Published By: Evariant
Published Date: Sep 07, 2016
Marketers face a unique challenge to allocate resources across a variety of tactics to target key audiences that need their product or service – with limited information on what combination of products or services will have the optimum impact, which target audience members are ideal fits, and what allocations will provide the best return on investment to the organization. Healthcare has its own myriad of challenges, including many local, regional, and national options for consumers, service line variations, and disparate demographics. The good news is that there is an emerging understanding of digital and multichannel marketing, and ample opportunity to define best practices, systematically calculate marketing effectiveness and return on marketing investment (ROMI), and use technology and data to create great business outcomes.
This study reveals astounding results about the strategic value of closed-loop marketing. Top performing organizations are improving message relevancy, conversion, and Return on Marketing Investments (ROMI) with closed-loop marketing practices and processes. Learn what the best-in-class steps are required in achieving closed-loop marketing success.
Today, many organizations struggle to optimize online and offline marketing campaigns across an ever growing number of new marketing channels. CMOs are increasingly accountable for demonstrating Return on Marketing Investments (ROMI) across channels and initiatives. Despite an abundance of campaign management technologies (enterprise marketing management, lead management, CRM, marketing automation, email marketing and a variety of point solutions) marketing departments still struggle with campaign performance, campaign workflow, and campaign management; particularly across multiple marketing channels.
Marketing executives, face a constant stream of business pressure. At the same time, customer expectations are increasing and customer satisfaction is becoming increasingly difficult This report provides a blueprint of what best-in-class CMO's (Chief Marketing Officers) do differently to improve marketing effectiveness through marketing automation.
As part of the ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called Customer Lifetime Value (CLV). CLV is “a marketing metric that projects the value of a customer over the entire history of that customer's relationship with a company.”
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