Published By: InsideView
Published Date: Aug 17, 2015
Creating alignment between sales and marketing can be a challenge—competing priorities, differing success measures, and even separate terminology.
We had the pleasure of hosting Forrester’s Laura Ramos, Vice President and Principal Analyst Serving B2B Marketing Professionals.
Laura charted the path to successful sales and marketing alignment and share critical steps to strengthen the partnership and increase revenue success. You will learn how sales and marketing can:
· Make revenue generation more efficient and predictable.
· Move from a relationship of open hostility to one of smooth collaboration—ultimately becoming high-performance partners.
· Work together to create lifelong customer engagement—the lifeblood of every successful company.
Published By: InsideView
Published Date: Aug 17, 2015
In most companies, sales and marketing fight each other as much as the competition.
But research shows that companies with tight sales-marketing alignment have 38% higher win rates and generate 208% more revenue.
Tracy Eiler shares her takeaways from the webinar with Forrester’s Laura Ramos, “5 Ways to Get Sales & Marketing Aligned” in this article.
Learn how to start aligning your sales and marketing teams.
Work.com (formerly Rypple) is part of the Salesforce.com family. This social performance management system is most commonly used by organizations looking to improve alignment, performance measurement, and employee motivation.
Pardot and Salesforce are complementary tools that really reach their full potential when paired together. Not only can these tools improve marketing and sales alignment, they can also provide greater insight into campaign performance, jumpstart lead generation efforts, and positively impact ROI. If you’re thinking about integrating these two systems, it’s important that you understand the benefits this will provide and the steps that will be required for implementation. So, let’s get started!
This guide is designed to help you align the sales and marketing departments in your own company so that you can start experiencing the results listed above. Take a look at the six keys to alignment outlined in chapters one and two, then read through the benefits of an aligned strategy in chapter three.
When organizations are managing sales performance, it is critical to balance and align each enablement and operational component. Misalignment – or too much focus on one element –can dramatically detract from performance levels and the ability to measure results. An organization may temporarily need to emphasize a particular component when it sees a challenge, but ultimately success depends on striking the correct balance across all SPM components.
Published By: Oracle OMC
Published Date: Nov 30, 2017
Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process.
The process of defining lead scores improves alignment and collaboration between marketing and sales teams. After all, by jointly establishing an objective definition of a quality lead, sales and marketing can exchange better feedback on the quality of leads being passed to sales. Plus, lead scoring helps ensure that the best leads are followed up on immediately by prioritizing leads according to revenue potential and buyer readiness.
The proliferation of consumer touch points has created a significant operational challenge for retailers, making it difficult to achieve consistency in product content, pricing, promotions, and inventory availability across multiple sales channel. This white paper from Oracle Retail discusses how the consolidation of omni-channel merchandising and inventory information, combined with the support of efficient transaction systems to move products in alignment with consumer demand, is no longer optional, but rather a modern retailing necessity.
Published By: Seismic
Published Date: May 14, 2019
According to Aberdeen, organizations with a sales enablement initiative experience a 13.7% annual increase in deal size.
The impact of a sales enablement initiative on operational efficiency, alignment, and revenue is indisputable—and if you’re not already working on a sales enablement initiative, it’s time to seriously consider if your organization is ready to embark on this journey.
We created this checklist to help you assess your organization’s need for sales enablement. Answer these questions honestly to determine if you’re ready for a sales enablement strategy and solution.
Published By: Seismic
Published Date: May 24, 2019
Implementing a sales enablement strategy is one of the most effective ways you can transform your sales and marketing teams.
Organizations that have undertaken a sales enablement initiative have seen a 350% increase in content usage, 275% boost in conversions, and 65% more revenue generated by new reps.
In this webinar, we’ll share the 3 biggest mistakes companies make when implementing a sales enablement strategy to ensure you don’t fall victim to these pitfalls.
You'll walk away with the framework for implementing a sales enablement strategy that will enable you to:
? Increase Sales Productivity
? Improve Sales and Marketing Alignment
? Increase Efficiency of Content Management
? Unlock Deep Content Insights and Analytics
Lead scoring is an objective ranking of one sales lead against another. This helps align the right follow-up to the corresponding inquiry. Learn how lead scoring can improve alignment and collaboration between marketing and sales teams.
Published By: Anaplan
Published Date: Nov 27, 2017
"Your sales compensation plan must align to market practices to attract, motivate, and retain the right talent. But only 20 percent of companies surveyed reported complete alignment between the sales compensation program and company objectives.
To achieve the full benefit of an aligned sales compensation plan and a productive sale force, it is best to streamline the many siloed sales planning processes, including:
• Cost of sales
• Account potential
• Sales capacity
• Territory and quota
• Sales forecasting
Download this white paper to see how successful compensation programs can collate numerous data inputs and align processes to meet business goals."
In this white paper, Internet.com explores how businesses can leverage the latest integrated sales and marketing solutions improve the effectiveness of both teams in an increasingly challenging environment.
Published By: Marketo
Published Date: Aug 02, 2016
Download this ebook to learn more about sales and marketing alignment, including:
What is sales and marketing alignment
- The benefits of sales and marketing alignment and why it is important
- How the two departments can define common terms, set common goals, and utilize lead scoring to their advantage
- How to structure your organization to promote alignment
- How to create service-level agreements
Published By: LeadGenius
Published Date: Dec 22, 2016
Sales Velocity is an excellent Marketing-Sales alignment metric, because it combines high-level KPIs from both departments. In this whiteboard video, Lena Shaw, Director of Marketing & Growth at LeadGenius, shows marketing and sales leaders how to use sales velocity.
Published By: Microsoft
Published Date: Jul 20, 2018
For sales organizations, customer engagement
is about more than touchpoints—it’s about
everything that happens in between personal
and digital encounters. Customer engagement
requires an organization-wide commitment
to creating meaningful connections, building
relationships, and nurturing those relationships
to establish trust and keep your brand top-ofmind.
“The realignment of, or new investment in, technology and
business models to more effectively engage digital customers
at every touchpoint in the customer experience lifecycle.”
- Altimeter Group
The realignment of, or new investment in, technology
and business models to more effectively engage digital
customers at every touchpoint in the customer
experience lifecycle. - Altimeter Group
Customer engagement drives every
interaction, every process, and every
decision—and it’s the key to driving sales.
In fact, respondents from a May 2016 Microsoft
survey of sales leaders across multiple
industries ranked customer engagement
the #1 dr
Published By: Marketo
Published Date: Mar 11, 2014
In order for enterprise companies to be successful in today’s economy, sales and marketing teams must be aligned. Both departments must come together to develop strategies, processes and best practices to pave the foundation for collaboration. Understanding what marketing will provide and what to expect from sales is the first step. Use this playbook to begin your aligned lead generation efforts today.
In this free IDC analyst report, discover why coordinating the activities of marketing and sales—from day one of the revenue cycle—is essential for profitability. Learn how to stop the revenue loss that occurs during a prospect handoff; how to give sales the freedom to target more efficiently, while enabling marketing to build better prospect relationships; and how to choose software that tightens the marketing/sales alignment. Download your copy of this insightful report now.
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