Whether your company has been selling online for 20 minutes or 20 years, you are
undoubtedly familiar with the PCI DSS (Payment Card Industry Data Security Standard). It
requires merchants to create security management policies and procedures for safeguarding
customers’ payment data.
Originally created by Visa, MasterCard, Discover, and American Express in 2004, the PCI DSS
has evolved over the years to ensure online sellers have the systems and processes in place
to prevent a data breach.
This RSR custom research report explores the impact of omnichannel methods on merchandising, marketing and the supply chain; specifically, what analytical capabilities address the challenges that omnichannel selling and fulfillment pose for retailers. Consumers today routinely begin their shopping journeys online, but complete their purchases in nearby stores, in their “home” stores or delivered directly to their doors. Retail analytics enables organizations to capture data from their customers' journeys. Retailers that successfully deliver relevant omnichannel experiences while gaining a more sophisticated understanding of demand (where and how it is initiated) will enhance their brands’ value and create compelling and profitable customer relationships.
"Business buyers are shopping online as private consumers and they expect the same experience when purchasing business products and services online.
Read this white paper to learn how to:
Use B2C best practices to meet buyer expectations for enhanced online experiences
Deliver multiple combinations of products and services for faster, streamlined quoting and ordering
Support complex buying cycles and selling executions across channels and markets—and around the world"
Selling isn’t about blasting prospects with generic cold emails. That mile wide and inch deep approach might have worked in 1998, but it’s not going to cut it anymore. You need to connect with your prospects on a level that shows you understand their business and their needs. Sales intelligence is the ultimate must-have in your modern, account based sales toolkit because it allows you to learn more about your prospect and, in turn, sell more successfully.Just like you wouldn’t go on a blind date without a little online stalkingresearch, you shouldn’t call a prospect without understanding who they are, where they work, and what matters to them.At the end of the day, when you understand who you’re selling to, you can solve their problems better. This creates happier customers and prospects who trust you, which leads to more closed deals and more fist bumps all around.
"If you’re an online retailer, you’re already familiar with the selling power of Amazon. With more than 310 million active user accounts and 44% of all online retail sales in the US going through the marketplace, this e-commerce giant’s influential position continues to expand.
But for brands and retailers that want to succeed on Amazon, simply listing your products on the site is not nearly enough. In addition to being proactive and up-to-date with Amazon’s ever-evolving trends and requirements, you must also to take steps to ensure your products and brand stay one step ahead of competitors.
In this eBook, we’ll share some of the most important strategies that online retailers and manufacturing brands should employ to succeed on Amazon including how to optimize your search terms and listings, maximize your advertising options, keep your products competitive and more.
"Amazon is the land of plenty. It’s easy to see why more consumers start their online product searches on Amazon than Google.
But with so many moving pieces to the Amazon puzzle, it’s important to step back and see where your listings stand from your consumer’s point of view. How does the results page break down? Do your products stand out? Or are they easy to miss? Most important, do your products even show up?
In this eBook, we’ll break down the main components of the Amazon results pages and what they mean for retailers, including:
- Amazon search results
- Amazon Buy Box
- Advertising on Amazon"
"If you’re an online retailer, you’re already familiar with the selling power of Amazon. With more than 304 million active user accounts and 43% of all online retail sales in the US going through the marketplace, this e-commerce giant’s influential position continues to expand.
In this eBook, we reveal seven Amazon secrets that we’ve seen online retailers use to help them succeed on Amazon, including:
- Optimizing search terms
- Taking advantage of Amazon Prime
- Using a repricing tool
And four more!"
"Social advertising has become one of the best ways to connect with e-commerce customers and grow sales channels.
Retailers and brands are clearly aware of this shift, as evidenced by the explosion of social-focused digital marketing strategies. Two of the world’s most-frequented social platforms, Facebook and subsidiary Instagram, have proven to be the most profitable. But with more than 5 million businesses advertising each month, competition is fierce.
In this eBook, you’ll learn:
- Why Facebook and Instagram are essential to e-commerce success
- Which advertising options should be on every seller’s radar
- How to maximize your presence on these top-performing social networks"
"The days of a consistent and reliable “search, click, buy” process are long gone. In its place is often a complicated web of deliberate steps, each one inching your target consumer closer to the “buy now” button over the course of many days, weeks or months.
This continually-evolving journey is no longer a clear-cut funnel, but more of a maze. Each consumer path is unique and uncertain — which means today’s e-commerce seller hasn’t reached its full potential until it’s maintaining a strong presence at every twist and turn.
Download this eBook to learn how to leverage a wide range of marketplace and digital marketing tactics to reach consumers at any stage of their journey."
"When it comes to online sales, there are no borders: Buying is happening everywhere. And these days, the biggest profits come to those who travel.
The good news is that taking an e-commerce business across borders has never been easier. What’s more difficult, however, is knowing which channels to choose, which countries to try and which are the best methods for connecting to more global consumers.
Whether you’re new to cross-border trade or a jet-setting e-commerce pro, this white paper will break down:
- Why going global is important
- Key considerations of international e-commerce
- And much more"
"There are millions of retailers and branded manufacturers on Amazon, selling billions of products annually. That means listing your products and waiting for sales to roll in doesn’t work anymore.
If you’re on Amazon, you need to stand out.
In this eBook, we’ll walk you through everything you could want to know about Sponsored Products, why sellers are using it and how to leverage the program to stand out among the billions of products on Amazon.
We’ll also answer some of the questions we often hear about the popular program (and some questions we haven’t heard but think you may be curious about)."
"More than $1 million of e-commerce revenue is generated every 30 seconds, as millions of consumers purchase billions of products online. And these days, shopping is getting social. People aren’t just engaging on social media sites, but buying through them, too.
As constant changes to mobile technology and e-commerce tools continue to reshape how consumers interact with brands and retailers, social commerce is here to stay.
This white paper serves to help brands and retailers understand the state of social commerce today and its implications for connecting to customers, optimizing e-commerce operations and growing sales channels."
"The percentage of consumers making purchases online has officially outpaced those who don’t.
But what does this mean for brands? Once tethered largely to wholesale and resale, the door has been opened for brands to try a variety of selling options. And they are.
The time is now for brands to step into the e-commerce game and figure out the best approach for them.
In this white paper, we’ll dive into six critical components that all brands should be watching as the industry evolves:
- Customer connections
- Relationships with retailers
- Quality of product content
- Marketplace management
- Social commerce influence
- Big data for brands"
In this survey report, we analyze the goals and directions retailers are taking to deliver on the promise of omnichannel customer satisfaction. To that end, retail companies — including
traditional retailers, wholesalers and hospitality/ restaurant businesses — are assessing each delivery channel as it provides overall value to omnichannel goals. Yes, the brick-and-mortar store continues to be the most prevalent selling channel for our survey respondents (86.8%) but online sites are in relatively equal standing (79.0%)
Health services organizations around the world are discovering that they can optimize business strategies while protecting patient records. These companies use WebEx online applications to reach and support a growing number of employees and customers. They also follow HIPAA mandates using WebEx secure connections that encrypt all content. This content is never uploaded to any WebEx server, ensuring the highest level of data security and confidentiality.
IBM's Intelligent Pricing approach helps you to make the right pricing decisions for your business throughout the selling season.
Watch a video demonstration that follows Ski Sales, a specialty retail store. Explore how to optimize online and offline pricing capabilities to ensure consistent support through all business channels and across the product lifecycle with Price Optimization, Markdown Optimization and Dynamic Pricing.
ChannelAdvisor asked a roundtable of their seasoned experts what advice they’d give online sellers right out of the gate. They came back with the 16 Things You Wish You’d Known When You Started Selling Online eBook.
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