Digital marketing. You hear it everywhere. As you and all your competitors know, it’s:
A marketing approach that leverages online channels like email, websites, social media, and display advertising to deliver content that influences opinions and sells products and services.
But to effectively execute a digital marketing strategy, you’ll need a marketing automation system that can follow a customer’s lead around the web and offer the best recommendations at the best times to deliver a more relevant "1-to-you" customer experience.
"This Forrester Wave report provides an analysis of 12 most significant Database-as-a-service (DBaaS) providers. These vendors were evaluated against 27 criteria, grouped into three categories: Current Offering, Strategy, and Market Presence.
Read the report and find out how each provider measures up in their market as Leaders, Strong Performers and Contenders.
Container adoption continues to grow as organizations look to transition from virtual machines to microservices-based architectures, known for their increased efficiency, portability, and scalability. But while containers afford an additional layer of security through their ability to isolate applications, a containerized environment is still susceptible to malicious attacks between containers or the within the shared resources of the underlying host.
Download this eBook to learn how you can develop a stronger security strategy for your AWS container deployments, from start to finish. Key takeaways include:
• Planning for maximum portability
• Setting permissions for users and system resources
• Creating an action plan based on log monitoring and IDS data
Published By: Kustomer
Published Date: Nov 04, 2019
To succeed in this new era of customer service, companies must figure out how to personalize the way they connect with customers. Find out why personalizing your support strategy is crucial for your business — and how to do it.
Published By: Panasonic
Published Date: Oct 10, 2019
The U.S. military continues to develop its quick-strike potential, seeking greater capacity to project force globally, quickly and on several fronts simultaneously. Support services are integral to that effort, particularly in the area of logistics and asset maintenance. In its 2018 National Defense Strategy, the Department of Defense identified the development of “resilient and agile logistics” among its key modernization goals.
Published By: MuleSoft
Published Date: Apr 15, 2019
Financial services has seen more disruptive technologies introduced over the past three years than any other industry. To meet customer expectations for on-demand delivery, banks must look beyond digitizing existing services and establish open banking platforms for connected digital services.
Read this whitepaper to learn:
Three strategic mindsets that drive digital transformation in banking.
A four step strategy for building an Open Banking digital platform strategy with APIs.
How one global top tier bank developed a digital platform to transcend disjointed customer experiences.
Published By: Marketo
Published Date: Sep 03, 2019
Need a more significant ROI from your campaigns? Shift your thinking towards acquiring, retaining, and growing high-value accounts: companies or consumers that are high-yield and a better fit for your products or services.
New channels, strategies, & technologies now help organizations of all sizes to implement an account-based marketing (ABM) strategy.
Download Marketo's best-in-class Definitive Guide to Account-based Marketing and you'll learn:
How to identify, prioritize, and profile the right accounts
Creating a winning ABM strategy
Creating the right content
Which channels to leverage and how to coordinate them
How to measure, analyse & optimize ABM campaigns
What an ABM strategy that spans the entire customer lifecycle looks like in action
Published By: Red Hat
Published Date: Sep 09, 2018
As applications and services become more central to business strategy, and as distributed methodologies like agile and DevOps change the way teams operate, it is critical for IT leaders to find a way to integrate their backend systems, legacy systems, and teams in an agile, adaptable way. This e-book details an architecture called agile integration, consisting of three technology pillars—distributed integration, containers, and APIs—to deliver flexibility, scalability, and reusability.
Much has already been said and written about the infiltration of robotic process automation (RPA) and intelligent automation (IA) technologies into the workforce. In truth, it’s taken the corporate world a while to test, trust and commit to automation at work.
To understand how far APAC/ANZ markets have advanced towards acting on these opportunities, the Shared Services and Outsourcing Network (SSON) surveyed the market and found that across the region corporations were forward thinking in building for scale, trusting technology and recognising the need to incorporate robotics into both IT infrastructure and enterprise strategy.
This report explains how enterprises across APAC/ANZ are staying ahead of the global wave of RPA, the most popular solutions they are choosing, who the preferred consultants or 'integrators' are, the challenges, and how the digital workforce is being integrated into the human one.
With IT under increasing pressure to deliver on availability service levels and make a positive impact on the business, having a robust, efficient, and reliable modern data protection strategy is a must. Making the right IT investments can be instrumental in moving the needle, and leveraging the right tools and technology can make a substantial impact.
Digital transformation (DX) is a must for midsize firms (those with 100 to 999 employees) to thrive in the digital economy. DX enables firms to increase competitive advantage through initiatives such as automating business processes, creating greater operational efficiencies, building deeper customer relationships, and creating new revenue streams based on technology-enabled products and services. DX is a journey, and it starts with firms embracing an IT-centric vision that guides a data-driven, analytics-first strategy. The outcome of DX initiatives depends on the ability of a firm to efficiently leverage people (talent), process, platforms, and governance to meet the firm’s business objectives.
Published By: Freshdesk
Published Date: Aug 15, 2016
When 76% of consumers say they view customer service as the true test of how much a company values them, you have to make sure that your strategy, and tool, are top notch. Here's a collection of best practices, drawn from our conversations with customers, to help you improve your agents' productivity and win customer love.
In this whitepaper, we detail how you can
- Provide your agents with complete context by pulling data from your third party systems into your helpdesk
- Reduce ticket volume and help customers help themselves by setting up a knowledge base
- Automatically assign tickets to the right team with ease thus reducing your agent's workload and many more!
As the world around us becomes increasingly digital, manufacturers must follow suit. Digital transformation presents significant opportunities to achieve growth by addressing key operational issues and aligning products and services to the demands of today’s market.
Growth looks different for every company, and with the vast array of digital technologies available, it can be hard to know where to start. Which technologies offer the greatest opportunity for your company to grow? How can you successfully embrace the digital revolution?
Epicor has a history of helping manufacturers achieve growth by utilizing cutting-edge technology. By downloading these digital transformation assets, you will:
• Understand what growth might look like for your business
• Assess the capabilities needed to support your digital transformation journey
• Explore best practices to implement your digital transformation strategy
• Learn how to capitalize on growth opportunities with speed and conviction
When measuring competitive differentiation in milliseconds, connectivity is a key component for any financial services company’s data center strategy. In planning the move of its primary data center, a large international futures and commodities trading company needed to find a provider that could deliver the high capacity connectivity it required.
Infrastructure and operations leaders must create a strategy and budget to outfit workers with devices, software, and services to improve their productivity. Additionally, I&O leaders play a critical role in both the strategy and budgetary support of customer-facing interaction technologies. This report helps you benchmark your organization against your peers as you work with business partners to develop and implement technology strategies that drive business results for your company. Read this Forrester Research report, offered compliments of Dell, for more information on strategies to devise the right technology fits for your organizational needs.
One of the value propositions of an Internet of Things (IoT) strategy is the ability to provide insight that was previously invisible to the business. But before a business can develop a strategy for IoT, it needs a platform that meets the foundational principles of an IoT solution. Amazon Web Services (AWS) believes in some basic freedoms that are driving organizational and economic benefits of the cloud into businesses. These freedoms are why more than a million customers already use the AWS platform to support virtually any cloud workload. These freedoms are also why AWS is proving itself as the primary catalyst to any Internet of Things strategy across commercial, consumer, and industrial solutions.
This paper outlines core tenets that should be considered when developing an IoT strategy, the benefits of AWS in that strategy and how the AWS cloud platform can be the critical component supporting those core tenets.
Improve revenue, loyalty, and productivity while controlling costs.
It’s a given: Most shoppers are now armed with a mobile device when they enter a retail store. They are highly informed and expect retail employees they interact with to be at least, if not more knowledgeable about a store’s products, promotions, and services.
This white paper outlines the 5 key benefits of a winning mobile app strategy, including new ways retailers can effectively leverage mobile technology as a competitive advantage. With the average shopper looking at their phone more than 150 times a day, learn how leading retailers leverage mobile technology to:
Enhance customer experience
Boost customer loyalty
Achieve operational efficiencies
Download this white paper to find out how retailers with a powerful, effective mobile app program in place can win the battle for shoppers’ eyes and ears — and wallets.
IT process automation can seem like a big step, but there are incremental ways to achieve improved efficiency that reduce risk and drive better business outcomes. The proper approach to automation can turbocharge your administrative teams, open new doors and provide the agility to respond to any business need. It’s the key to unlocking the power of cloud, and new service offerings make it more attractive to those looking to build the right IT business strategy for the future.
Gone are the days when IT operated in a dark, back-office environment, where they had little to no impact on the business or the employees they serve. IT leaders now see themselves as fundamental pillars of the business, moving from simple IT operation to the more complex IT orchestration, where they are actively serving business needs. Whether that need is to improve employee productivity or enhance customer experience, IT is at the forefront.
When it comes to enabling employees with new devices, IT leaders are embracing new, innovative strategies for device deployment to increase automation, improve self-service, and enhance their capacity for innovation.
The best part? The technology and processes involved with this change are now mature enough to support this shift. If your organization is considering changing its device deployment strategy in the next five years, it’s time to revise that timeline, because the change is now necessary.
Learn more about Dell solutions powered by In
As line-of-business owners (LOBs) seek to initiate the SaaS model, it becomes critical to consider these concerns to assure productivity. This white paper from BlueCoat identifies the key concerns that IT must address to assure access and performance for Internet-based software-as-a-service (SaaS) applications.
Enterprise users today are busier than ever and have grown accustomed to convenience and simplicity when they use technology in their personal lives. To stay productive at work, they demand faster, easier access to IT services, no matter where they are. BMC Software is meeting the changing demands of service delivery with a new approach to IT self-service. MyIT lets you give them everything they need — all from one simple, intuitive app.
Imagine a world where users help themselves and you spent less time on trouble tickets and more time on strategic IT initiatives. No need to imagine, this world exists. Try MyIT today!
Published By: Kustomer
Published Date: Sep 13, 2019
To succeed in this new era of customer service, retailers must figure out how to personalize the way they connect with customers. Find out why personalizing your support strategy is crucial for your business — and how to do it.
Cloud has become a crucial foundation for digital transformation (DX) initiatives and is shaping the IT strategy of enterprises today. Companies are extending their IT infrastructure into the cloud for running business-critical applications, developing new applications, and delivering new cloud-based services. Applications are the lifeblood of modern enterprises. They are the foundation on which businesses maintain their existing revenue streams while examining ways to create new ones. A sound application strategy is a must for frms to be successful in expanding their competitive differentiation in the digital economy. Operating systems (OSs) provide a common foundational layer that enables IT to run current and new generations of applications in traditional IT environments, on its own private cloud, and in public clouds and utilize a variety of computing options such
as bare metal, virtualization, and containerization. The increased reliance of IT on the cloud has accelerated the
Published By: Riverbed
Published Date: Jul 17, 2013
Your business is complex. Big data promises to manage this to make better decisions. But the technology services that run your business are also complex. Many are too complex to manage easily, causing delays and downtime. Forrester predicts this will worsen. To combat this onslaught, you need machines to analyze conditions to invoke automated actions. To perform adaptive automation, you need IT analytics, a disruption to your monitoring and management strategy. This report helps leaders prepare for IT analytics that turn big data efforts inward to manage the technology services that run your business. Register to get the full report.
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