Published By: Marketo
Published Date: May 18, 2017
Across industries, marketing increasingly plays a critical role in company growth. After all, the top expectation of CEOs polled by Gartner, in the 2014 Gartner Executive Summary for CMO Leadership, Accountability, and Credibility within the C-suite, is that the CMO would not only improve, but also own the customer experience by 2016. Combine this with the fact that digital is quickly becoming the de facto medium for customer interactions, and it’s easy to see why it’s essential that CMOs build an effective, efficient, and scalable marketing technology (aka MarTech) stack.
Today, according to Forrester’s 2015 research, “Don’t Let Muddled Messaging Compromise Customer Experience,” as much as 90% of a buyer’s journey is self directed. Your buyers have moved online and many of them (likely a majority of them) prefer to be reached through
Published By: RolePoint
Published Date: Apr 12, 2016
Over the last three years, social networks have experienced exponential growth. Employee networks have grown accordingly, offering access to structured career data through sites like LinkedIn in particular, and unstructured data through networks like Facebook. Employees are continually adding new contacts and growing personal networks. Job posting tools that share jobs into social networks are often described as social referral tools, though this is an inaccurate and misleading description. The more sophisticated of these tools create unique links for sharing that enable employers to identify which of their employees originated the share. This is useful for recognition and reward, whilst the practice of sharing jobs in the wider network is to be encouraged in order to reach job seekers who are browsing or using search engines to identify opportunities. Job seekers are increasingly connecting with their peers in organizations they want to work for. Encouraging employees to share jobs in
Your recruiting strategy should be an integrated partnership
between strategy and tools. There is no secret sauce. However,
if you broaden your approach and your definition of recruiting,
attraction and connection, the goal of finding the right talent
becomes increasingly attainable. Try creating a multi-faceted
approach to talent attraction using target audiences and ads.
Create a robust strategy to connect with talent in your lead
management tool, social network, and career site or
recruitment technology system. Be willing to change and try
new tactics, even if it means starting small. There are countless
ways to approach a truly social strategy for recruitment – when
done right; they yield great results that can actually prove ROI.
Embrace that recruiting is marketing and change how your team finds, attracts and connects with the next great employee
for your company.
Cloud computing, mobility, social technology, DevOps, embedded intelligence, and big data bring complexity to the datacenter. To cope, IT leaders are turning to new IT service management tools to help them analyze and optimize their on-premises, cloud, and hybrid operations while accelerating their pace of innovation.
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