Digital marketing. You hear it everywhere. As you and all your competitors know, it’s:
A marketing approach that leverages online channels like email, websites, social media, and display advertising to deliver content that influences opinions and sells products and services.
But to effectively execute a digital marketing strategy, you’ll need a marketing automation system that can follow a customer’s lead around the web and offer the best recommendations at the best times to deliver a more relevant "1-to-you" customer experience.
Published By: StrongMail
Published Date: Jul 31, 2009
The rise of social media is intrinsically connected to email, which was itself the first social network. Email marketers must leverage this complementary channel to expand their reach beyond the email list, realizing the power of viral marketing in the social web.
Published By: StrongMail
Published Date: Sep 08, 2010
With more than 500 million active users, Facebook can be an extremely effective channel for engaging customers around your brand. However, before you rush out to build a fan page, you need to first understand the best way to interact with them based on conversations about your brand that are already happening on the social web.
Published By: OneUpWeb
Published Date: Nov 23, 2010
Does social media marketing really work? How do you separate fact from fiction as you navigate your way through the buzz about "going viral"? Amidst the chatter about Twitter, Facebook, FourSquare, Digg, Delicious, and Linked In-what will really get your business ahead? Tune in to find out as Oneupweb CEO Lisa Wehr and Social Media Director, Maureen Michaels team up to unveil the truth.
Published By: Cantaloupe
Published Date: Mar 30, 2010
Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?
Published By: InsideView
Published Date: Aug 17, 2015
Whether you’re a marketer, a salesperson, or otherwise contributing to revenue growth, learning a few social selling techniques will help you fill your deal funnel with more–and better–leads.
But it’s not as simple as creating a few tweets and browsing through LinkedIn.
Put social media at the core of your lead-to-revenue process and get real tips you can use to grow revenue in our webinar, “5 Steps to Using Social Selling to Fill Your Funnel.”
This short 30 minute webinar will show you how social selling will help you:
Find the best targets
Recognize “I’m ready to buy” signals
Uncover relevant, real-time insights
As a cloud-based business services suite, Microsoft® Office 365™ provides organizations with access to web, mobile and desktop versions of traditional Office software tools, cloud storage space for enterprise file sharing, and hosted services for communication and social. By making these services available across desktop, mobile, and web platforms, Microsoft is experiencing increased adoption from both consumers and businesses while expanding the possibilities for anytime-anywhere collaboration.
The workplace is being reimagined. There’s a new focus on the human and that’s given rise to organisations reimagining themselves as social enterprises. The growth of hybrid jobs and super jobs presents HR leaders with fresh challenges. New ways have to be found of identifying talent from within and outside an organisation. A recent Deloitte report highlights the need for collaboration across the business and a bold plan that embraces new technology. Our webinar discusses that report, the actions for HR leaders and why cloud is the place to start.
Discover why cloud can open up new approaches in your search for talent.
Social, Mobile, Analytics and Cloud (SMAC), have broad potential to provide huge business value, while simultaneously presenting potentially overwhelming challenges. The rapid technology changes supporting SMAC and the overall complexity involved demand a systematic approach to building out your SMAC capability.
Thanks to social, consumers are more vocal than ever and their opinions are influencing the purchase decisions of consumers all across the web. Learn how to turn social data into strategic business advantage with nine guiding insights to improve your bottom line today.
The FTC social disclosure rules apply to you – now. This webinar shows you how to do social right: Effectively. Ethically. Legally. These guidelines actually keep you out of trouble while building consumer trust along the way.
Shopping has always been social - whether we're buying a camera, booking a holiday or renting a car. People buy from people and discuss their decisions. Today, social commercie is back in a big way. The travel industry has fully embraced the power of the crowd and it's hard to find a serious travel site that doesn't have some form of traveller reviews. In thisebook, you will learn about weaving social engagement into every step of the new booking journey to make it easy for people to book with you and share their great experience with others.
Confused about how to get started with social customer service or how to take it to the next level? Oracle can help you address the challenges of this rapidly evolving service channel - and help you deliver social customer service that delights your customers.
Join our webcast featuring Aphrodite Brinsmead, senior analyst at Ovum, and learn her best practices for social customer service.
Today, 75% of Twitter traffic and 65% of Salesforce.com traffic comes through APIs. But APIs are not just for the social Web. According to ProgrammableWeb.com, the number of open APIs being offered publicly over the Internet now exceeds 2000—up from just 32 in 2005. Opening APIs up to outside developers enables many technology start-ups to become platforms, by fostering developer communities tied to their core data or application resources. This translates into new reach (think Twitter’s rapid growth), revenue (think Salesforce.com’s AppExchange) or end user retention (think Facebook).
OAuth puts the user in control of delegating access to an API. This
allows one service to integrate with another service on behalf of that user. The same social Web providers who popularized the pattern of exposing an API to enable third-party developers to enrich their platforms were the first ones to apply such delegated authorization mechanisms. OAuth was defined in 2006, to standardize mechanisms of this kind.
Mit OAuth kann der Benutzer den Zugriff an eine API delegieren. So kann für diesen Benutzer ein Service in einen anderen integriert werden. Die gleichen Social Web-Anbieter, die dafür gesorgt haben, dass APIs verfügbar gemacht werden, damit externe Entwickler ihre Plattformen optimieren können, waren auch die ersten, die solche Mechanismen für die delegierte Autorisierung angewendet haben. OAuth wurde im Jahr 2006 definiert, um derartige Mechanismen zu standardisieren.
This white paper from IBM showcases five organizations that are strategically integrating emerging social software and tools with their existing investments and seeing measurable results in return on investment.
Published By: Staples
Published Date: Oct 24, 2018
Personal devices on corporate networks. Social media in the office. Millennials in the workforce. Technology is changing fast in the workplace and corporate IT managers are working to support a wider variety of user segments without putting the organization at risk. Watch this on-demand webinar to hear two IT experts diagnose the impact of the latest technology trends in the workplace and provide useful advice on how to support new user segments securely.
Published By: Evariant
Published Date: Aug 22, 2018
Health systems that implement CRM-based engagement solutions stand to achieve significant strategic gains, from acquiring and retaining patients to supporting more positive clinical outcomes to increasing referrals to member providers and practices. Driven by easy access to rich consumer data and analytic profiling, as well as patient encounter histories, CRM-based engagement centers optimized for healthcare enable health system CSRs to quickly offer personalized responses to consumer or patient inquiries via multiple in- and outbound media, including telephone, email, social, and web.
Maintaining a competitive edge today means building a Digital Enterprise capable of taking full advantage of social, mobile, web, cloud, “things,” (sensors and devices), and analytics technologies. Among the terms used to describe this business transition is “the API Economy,” an economy in which APIs are no longer just an IT concern, but the underpinnings of new revenue streams and new business models that are disrupting entire industries.
Read this paper to learn about:
New, modern applications being built for the enterprise
Application ecosystems and extending the value of your company in the API Economy
Two ways to integrate devices in the Internet of Things
The microservices approach to application development
The role of API management in the digital enterprise
The next generation of employees will have a huge impact on your workplace. Generation Y is more connected than ever. Gen Y expert Ryan Healy answers many of the questions HR professionals have about this distinctive group.
Social and technological changes are transforming the nature of network traffic, raising network costs and performance issues. Learn how to proactively manage the WAN as new Web protocols, consumer and corporate video and cloud-delivered applications become mainstream.
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