While the shift from disk to digital offers tremendous potential opportunities, it also presents a host
of new challenges for gaming companies. As the online channel grows increasingly complex and the pace
of innovation accelerates, many companies struggle to keep up. Not only are there websites and storefronts
to manage, but also real-time gaming servers, large software downloads, and live-streamed competitions and
events. Games are transforming from fixed, boxed products to dynamic, ongoing services – with frequently
updated content, in-game micro-transactions, virtual goods and social interactions. Mobile adds another
dimension to the trend, as consumers increasingly look to play on smart phones and tablets – or on multiple
screens across devices.
To successfully navigate this complex and changing landscape, gaming companies need an agile,
high- performance infrastructure that allows them to turn the Internet into a reliable and effective
online distribution channel. This requires f
Any organization wishing to process big data from newly identified data sources, needs to first determine the characteristics of the data and then define the requirements that need to be met to be able to ingest, profile, clean,transform and integrate this data to ready it for analysis. Having done that, it may well be the case that existing tools may not cater for the data variety, data volume and data velocity that these new data sources bring. If this occurs then clearly new technology will need to be considered to meet the needs of the business going forward.
Published By: Iterable
Published Date: Sep 07, 2018
Today’s consumers are more informed, diverse, demanding and well-connected than ever before. With nearly unrestricted access to shopping resources used for discovery, comparison, and purchase, consumers are able to shop at will, often independent of branded retailer guidance. This rise of consumer independence can be attributed to the emergence of technological advancements favoring consumer empowerment; however, the repeated failures of brands to proactively offer personalized, high-value shopping experiences at scale is a significant contributing factor of consumer exodus.
This has fostered an inclination among shoppers to become self-reliant in their pursuit of purchases, effectively shutting out promotional outreach from brands. Many brands continue to fall out of touch with their customers because they’ve lost sight of their customers’ true needs. Customer centricity has long been the foundation for modern marketing, but the brands which fail at creating deeply personalized market
Why modern enterprise management is
the new business reality. It’s easy—and often justifiable—to blame rapid, unceasing technological advancements as the cause of many of today’s major challenges in industries such as manufacturing, distribution, and services. Globalisation, a mobile workforce, and new apps and tools are among the many factors that have created a new reality in which:
Ongoing digitization has created vast streams of data, forcing businesses to become more data-driven than ever
before. While the benefits of being a data-driven organization are clear (improved performance, more profitability,
stronger innovations), there are still some technical and business challenges to overcome. Thanks to technological
advancements in data analytics, companies in all types of industries can become data-driven. Read this e-book to
discover what it means to be a data-driven organization and to learn the basic do’s and don’ts of how to get there.
Published By: ePharma
Published Date: Jan 08, 2018
As new technological advancements emerge, the pharmaceutical industry must adapt to changes in the market space. What will the future of health and care look like, particularly in the United States, as it pertains to innovation, commercialism and policy?
Heightened physical security concerns spanning all industries, coupled with technological advancements is driving the requirement for higher camera resolutions, more fields of view with wider dynamic range and longer storage retention periods.
Social and cloud technologies are connecting us to more people and information than we ever could have imagined. The challenge is to get the right information from the right sources in the right context at the right time. IBM has the leading cloud collaboration platform that helps you collaborate with extended networks, focus on the relevant and filter out the rest. Join IBM clients as they share how they drove real outcomes with collaborative processes. See how IBM partners are innovating the leading enterprise software platform. Hear IBM's perspective on these technological shifts and see the latest advancements in action.
In this paper – which is based on a webinar hosted by the Direct Marketing Association (DMA) and sponsored by SAS – we will take a look at how these technological advancements can enable you to become more predictive and prescriptive in your digital and integrated marketing efforts.
Join IBM clients as they share how they drove real outcomes with collaborative processes. See how IBM partners are innovating the leading enterprise software platform. Hear IBM's perspective on these technological shifts and see the latest advancements in action.
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