Published By: Marketo
Published Date: Feb 11, 2019
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.
The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.
In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checkli
Countless studies and analyst recommendations suggest the value of improving security during the software development life cycle rather than trying to address vulnerabilities in software discovered after widespread adoption and deployment. The justification is clear.For software vendors, costs are incurred both directly and indirectly from security flaws found in their products. Reassigning development resources to create and distribute patches can often cost software vendors millions of dollars, while successful exploits of a single vulnerability have in some cases caused billions of dollars in losses to businesses worldwide. Vendors blamed for vulnerabilities in their product's source code face losses in credibility, brand image, and competitive advantage.
It always surprises me that as eCommerce marketers we give lip service to the importance of testing, buy many of us don't take the time to fine-tune our email programs. If you are able to identify a few elements through testing that resonate with your customers and then employ those insights in your ongoing program, the improvements may be sustainable over time.
Service virtualization tools simulate software components so end-to-end testing can proceed even when dependent components are not available. That means teams can perform integration tests sooner and more often, accelerating the delivery of high-quality, thoroughly tested applications.
Published By: Cisco EMEA
Published Date: Mar 05, 2018
The operation of your organization depends, at least in part, on its data.
You can avoid fines and remediation costs, protect your organization’s reputation and employee morale, and maintain business continuity by building a capability to detect and respond to incidents effectively.
The simplicity of the incident response process can be misleading. We recommend tabletop exercises as an important step in pressure-testing your program.
99tests offers a cloud-based, crowd-sourced testing platform where users can be anywhere in the world. Providing secure, simple, and convenient remote access was a key challenge.
Read the case study to see how the Akamai helped 99tests provide simple, secure access to their application.
Published By: Cisco EMEA
Published Date: Nov 08, 2018
The goal of ESG Lab reports is to educate IT professionals about data center technology products for companies of all types and sizes.
ESG Lab reports are not meant to replace the evaluation process that should be conducted before making purchasing decisions, but rather to provide insight into these emerging technologies. Our objective is to go over some of the more valuable feature/functions of products, show how they can be used to solve real customer problems and identify any areas needing improvement.
ESG Lab's expert third party perspective is based on our own hands on testing as well as on interviews with customers who use these products in production environments.
Published By: Dell EMC
Published Date: Nov 03, 2016
IT managers are struggling to keep up with the “always available” demands of the business. Data growth and the nearly ubiquitous adoption of server virtualization among mid-market and enterprise organizations are increasing the cost and complexity of storage and data availability needs. This report documents ESG Lab testing of Dell EMC Storage SC Series with a focus on the value of enhanced Live Volume support that provides always-available access with great ease of use and economics.
HPE StormRunner Load is a cloud based performance testing solution that helps agile development teams release robust products that scale with confidence. The comprehensive analytic will identify performance bottleneck before deployment.
Cisco engaged Miercom to conduct a competitive analysis of its Catalyst 2960-X switch versus two comparable Hewlett-Packard switches from the 2920 and 5120 product families. Miercom executed comprehensive hands-on testing and evaluated the performance of some widely deployed features that are critical for reliable functioning of enterprise networks. The test methodology focused on specific areas in which Cisco believed there were key competitive differentiators between the products. Test results validated include throughput, latency, energy efficiency, stacking, LACP load balancing and Quality of Services (QoS) performance. Miercom found that the Cisco Catalyst 2960-X demonstrated superior performances against the competitive switches in the tests featured in this report.
Cisco Catalyst 2960-X and -XR Series Switches earned the Miercom Certified Green Award for saving over 50% in annual energy operating costs compared to the industry average. The switches were evaluated in accordance with the Miercom Certified Green Testing Methodology. Test results show the benefits of Cisco Catalyst 2960-X and -XR Series Switches.
Credit Union Times is the nation's leading independent source for breaking news and analysis for credit union leaders. For more than 20 years, Credit Union Times has set the standard for editorial excellence and ethical, straight-forward reporting.