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Published By: Falcon Social     Published Date: Oct 30, 2015
Stronger, more consistent experiences along the customer journey will build loyalty and customer lifetime value. A strategic look at improving across touchpoints—Download the Whitepaper. • Key touchpoints along the customer journey • Strategies for driving integration between departments • Examples and insights from leading companies
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cross-channel marketing, customer lifetime value, customer journey, customer loyalty, social media marketing, social media campaigns, social media management software, social media tool
    
Falcon Social
Published By: CrowdTwist     Published Date: Apr 16, 2018
In order for brands to compete and provide the level of personalization consumers have already come to expect, marketers need to work quickly to develop competencies around their abilities to collect contextual and anticipatory insight and meet customers in the moments that matter most to them. Now is the time for marketers to invest in technology that supports data capture, segmentation, predictive analytics, and machine learning. With these capabilities in place, brands should be on track to build rich first party profiles of customers across all channels and maximize customer lifetime value by creating relevant experiences at all stages of the customer lifecycle.
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customers, predictive, branding, consumers, competition, lifecycle
    
CrowdTwist
Published By: Marketo     Published Date: Jul 12, 2017
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders
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access management, security information, abm, database security, application development, risk management, endpoint management, next generation intrusion protection
    
Marketo
Published By: Marketo     Published Date: Mar 20, 2018
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: How to create a solid ABM strategy to meet your goals What stakeholders t
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Marketo
Published By: Progress Software     Published Date: Mar 12, 2014
This report enumerates the Top 10 technology trends that are reshaping the nature and value proposition of business applications today and in the future.
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progress software, technology trends, forrester, business application, enterprise architects, cloud deployment, user experience, real time analytics
    
Progress Software
Published By: Trapit     Published Date: Apr 06, 2015
Every sales organization strives to acquire new customers, shorten its sales cycle, and grow lifetime value. Social selling can help you achieve those goals. But being successful with social selling takes planning. This workbook outlines what you need for a successful launch of a social selling program.
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social selling, customer aquisition, trapit, social selling programs, content strategies
    
Trapit
Published By: Symantec Corporation     Published Date: Feb 25, 2014
Android is on the rise. Unfortunately, popularity can also bring unwanted attention. While Android fans love the fact that it is an open development platform that offers developers the ability to build extremely rich and innovative applications, the same open nature of the Android platform is what makes it so attractive to malware creators. It’s high time for Android developers to increase their awareness of the pitfalls awaiting their users. This white paper focuses on the value of secure code signing practices for building more secure Android apps.
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android, malware, android apps, secure code signing, symantec
    
Symantec Corporation
Published By: Symantec Corporation     Published Date: Jun 24, 2014
Android is on the rise. Unfortunately, popularity can also bring unwanted attention. While Android fans love the fact that it is an open development platform that offers developers the ability to build extremely rich and innovative applications, the same open nature of the Android platform is what makes it so attractive to malware creators. It’s high time for Android developers to increase their awareness of the pitfalls awaiting their users. This white paper focuses on the value of secure code signing practices for building more secure Android apps.
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security, android, applications, code signing, software, developer, apps
    
Symantec Corporation
Published By: Influitive     Published Date: Nov 04, 2015
Create B2B customer relationships that last a lifetime -- and deliver topline value
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advocate marketing, influitive, b2b, strategy, crm, forrester research
    
Influitive
Published By: CMO.com     Published Date: May 10, 2016
Marketers should make it their goal to build brand affiliation with individual Millennials on their own term because brand loyalty has the potential to generate an optimal lifetime value with your business.
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marketing, content marketing, best practices, business optimization, business practices
    
CMO.com
Published By: IBM     Published Date: Feb 08, 2008
Marketing executives, face a constant stream of business pressure. At the same time, customer expectations are increasing and customer satisfaction is becoming increasingly difficult  This report provides a blueprint of what best-in-class CMO's (Chief Marketing Officers) do differently to improve marketing effectiveness through marketing automation.
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marketing roi, customer satisfaction, return on marketing investment (romi), chief marketing officer or cmo, customer centricity, customer behavior, multi-channel marketing, marketing strategy
    
IBM
Published By: IBM     Published Date: Aug 21, 2008
In highly competitive markets, technologies that save time and money earn top consideration. Until now, XML Web Services, often touted for their ability to create business value, has been left off the short list for implementation. In this case study you’ll see how RouteOne LLC redefined the credit application process for automobile dealers and their customers using XML Web Services technologies.
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xml, web services, ibm, ibm mi, ibm grm
    
IBM
Published By: Quocirca     Published Date: Sep 18, 2008
Even when facing challenging economic times, businesses still need to communicate and rely on technology to connect with customers, partners, suppliers and their own employees. Cutting back on communications spending will have a negative effect in a long downturn.  It will leave any business that does so with fewer options when conditions improve and at a disadvantage compared to competitors that continue to invest.  However, there are 10 steps that can be taken to grow the value and use of communications, while controlling costs.
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telecom, telecoms, quocirca
    
Quocirca
Published By: Opalis     Published Date: Nov 06, 2006
Automating repetitive Data Center Operations into best practices makes response times faster, more reliable, and less costly. Learn how to extend your current IT systems to do more of the routine work, freeing up IT staff for higher-value projects.
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process automation, automation, business process automation, bpa, data centers, datacenter, datacenters, response time
    
Opalis
Published By: Customer Chemistry     Published Date: Nov 14, 2006
As part of the ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called Customer Lifetime Value (CLV). CLV is “a marketing metric that projects the value of a customer over the entire history of that customer's relationship with a company.”
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marketing, customer lifetime, customer research, customer intelligence, customer relationship management, crm, customer value, customer chemistry
    
Customer Chemistry
Published By: ProofSpace     Published Date: Aug 07, 2007
This white paper presents a solution framework for Life Science Organizations that want to implement enterprise digital trust management to protect their electronic value chain.
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proofspace, proofmark, signing key vulnerability, trustworthy time, authenticated time stamps, time existence of data, electronic postmark, time stamp
    
ProofSpace
Published By: Epsilica Consulting     Published Date: Nov 29, 2007
Time is money, resources are scarce and only projects that add value and meet the organization's strategic aim and objectives should be flying. Why is it, therefore, that so many projects are running that have not been formally approved, burn limited and finite resource and, most importantly, do not improve or deliver new services or increase market share?
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project management, project lifecycle, product lifecycle, development lifecycle, project manager, business management, bpm, epsilica
    
Epsilica Consulting
Published By: NeighborhoodAmerica     Published Date: Oct 01, 2008
Virtually all organizations are realizing the importance of customer engagement. But in order to benefit, we must subscribe to the idea that consumers really can add value to our organization. And sometimes, that means removing the notion that we are the experts in exchange for the belief that we can learn a thing or two from our customers. The collective intelligence of the communities we serve is largely an untapped asset - a stream of valuable input that can help improve the decisions we make and shape the products we sell. This book explores the value of many - and the role that customer engagement will play in shaping the future of our businesses, our government, and our economy.
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neighborhood america, social network, web 2.0, data integration
    
NeighborhoodAmerica
Published By: Godfrey     Published Date: Oct 24, 2008
Godfrey’s Channel Strategy Audit is intended as a guide to assist you in providing the information we need to generate a distribution channel strategy analysis. This audit is organized into several parts, starting with a cursory survey of your business environment, and then concentrating on the key issues that can result in strengthening or reshaping your distribution channel strategy. Although our face-to-face meeting time may be limited, we hope this audit will allow you to provide more thoughtful and detailed information, so that our deliverable to you has significant value.
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godfrey, channel strategy audit, b2b marcom, channel communications, distribution network, channel marketing, marketing to distributors, distribution channel
    
Godfrey
Published By: Godfrey     Published Date: Oct 24, 2008
This document is intended to provide us with the information we need to generate an audit of your existing system for sales lead management. This audit is organized into several parts, starting with a cursory survey of your business environment, and then focusing on the key aspects and issues of sales lead management. Since our face-to-face meeting time may be limited, we hope this audit will allow you to provide more thoughtful and detailed information, so that our deliverable to you is of significant value.
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godfrey, lead management system, lead-generating communications, lead processing, lead reporting
    
Godfrey
Published By: Waymedia     Published Date: Oct 23, 2008
Millions of  handsets are sold around the world daily. Handsets are by far the preferred platform of communication there is.  People spend more time using their mobile phones than any other device or gadget, and they pay special attention to everything stored in those handsets. In a few words:  If brands want to have a presence in their consumers’ environment, and if they want their message to be heard and seen, then they imperatively need to put some value content on users mobile phones. Mobile marketing is typically understood as SMS Marketing, which is managed from a distant point and it impacts the user at random times.
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waymedia, mobile marketing, sms
    
Waymedia
Published By: SPSS     Published Date: Jun 29, 2009
This paper will focus on how a company might identify its best customers, but the same process could be used for other customer segments.
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spss, customer management, consumer behavior, customer retention, crm, customer service, cost-effective strategies, customer database
    
SPSS
Published By: BMC ESM     Published Date: Jul 17, 2009
IT Infrastructure Library® (ITIL®) best practices promote a well-functioning, collaborative IT environment that can enable the business and your IT organization to cope with the effects of economic stress.
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itil, it infrastructure library, bmc, bmc software, it environment, integration, business objectives, configuration management database
    
BMC ESM
Published By: BMC ESM     Published Date: Jul 22, 2009
IT Infrastructure Library® (ITIL®) best practices promote a well-functioning, collaborative IT environment that can enable the business and your IT organization to cope with the effects of economic stress.
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itil, it infrastructure library, bmc, bmc software, it environment, integration, business objectives, configuration management database
    
BMC ESM
Published By: SAS     Published Date: Jul 25, 2011
Major provider of online hotel, plane and car reservations uses SAS Business Analytics to optimize online customer experiences, as well increase the lifetime value of each customer.
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sas business analytics, sas, optimize, optimization, research, development, new product, services
    
SAS
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