Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 500,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel.
For the experienced Instagram advertiser, we’ll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.
Publishers spend millions generating content, designing user experiences, and promoting themselves as the destination of choice when people open up their browsers. In order to pay for the user's attention, they sell impressions. But who should publishers sell to? Be sure to consider the key points explained in this paper.
The move towards self-service is clearly about mitigating costs. But self-service models can also deliver significant benefits to users when they combine the best of online convenience with the insight and personal touch of an experienced sales or service rep.
Many healthcare providers have gone through several challenging years of organizing their electronic records systems. And during that time, consumer-driven healthcare has gained momentum. This executive brief explains how an IBM WebSphere Portal software–based solution can provide a flexible and valuable long-term solution compared to other options, with personalized user experiences that help deliver agile, security-rich access to relevant information.
Lotus Notes software helps you access information more easily, work more productively and collaborate more effectively than ever before. It is a collaborative business tool that supports your ability to focus on what matters most to your business: innovation. It achieves this through innovative functionality and an intuitive, compelling user experience.
Unified communications and collaboration strategies can help organizations deliver a user experience that brings together communications and collaboration silos across and beyond traditional business boundaries. This paper reviews how by providing users with a single, integrated experience across both business applications and communications and collaboration tools, organizations can cultivate more dynamic and flexible business systems.
Retailers are finding it difficult to stand out in today’s global marketplace. IBM WebSphere Portal software can help them deliver flexible, integrated environments that support personalized user experiences. Read this executive brief to find out exactly how IBM is helping retailers differentiate themselves from their competitors.
Download IBM® Lotus® Sametime® Standard V8.0, a platform for unified communications and collaboration that combines security features with an extensible, open solution including integrated Voice over IP, geographic location awareness, mobile clients, and a robust Business Partner community offering telephony and video integration. Lotus Sametime Standard V8.0 expands on the existing instant messaging, Web conferencing, VoIP, point-to-point video, mobile clients, external IM gateway, and extensible client with additional platform support and enhancements to the end user experience, administration, and performance.
Published By: Quocirca
Published Date: May 14, 2008
The software as a service (SaaS) delivery model has matured to such an extent that there is now an on-demand component to most software applications, whether it is online help, automated updates or the main application engine. At the same time, many vendors are realizing that to provide a satisfactory end user experience, total reliance on a web browser is not always enough and a desktop component is often needed.
Published By: SpringCM
Published Date: Dec 06, 2006
You’ve made the decision: the overall ease and economics of implementing Software-as-a-Service (SaaS) appeal to you, and you have selected an application that delivers what you need for your business. The last hurdle is the service component itself — making sure that critical factors like security, speed, and reliability that will affect your users’ experience meet your standards.
Librarians looking to build electronic libraries face numerous challenges. This new white paper by Integration New Media provides a summary of best practices for building an eLibrary. From defining your audience and content requirements, through to choosing a technology solution that makes sense for your use cases, this paper will provide a strong checklist of items to consider. The paper also looks at the three types of users and the key elements of designing the user experience for your eLibrary.
In today’s mobile world, the user is at the center of the application experience. This is true whether the user is a customer, a partner, or an employee. Yet meeting the needs for the enterprise user poses particular challenges. Apps must work seamlessly across devices and screen sizes, enabling real-time collaboration, without sacrificing data security. This balance requires a mobile app development platform built for the unique demands of the enterprise.
A great customer relationship management (CRM) solution can enable a significant return on investment and revenue when its user experience is designed around the natural workflows of its users, such as sales representatives and their managers.
Published By: Aternity
Published Date: Dec 30, 2011
Many enterprises have developed sophisticated Application Performance Management (APM) capabilities only to find that many of the techniques that work in the data center won't work in the cloud. The cloud turns the idea of locating and predicting performance problems across cloud applications on its head.
Published By: Aternity
Published Date: Sep 01, 2010
Join Aternity, A Gartner Cool Vendor in IT Operations for a live demo on how Fortune 500 companies are leveraging our award-winning platform to deliver a user-centric approach to Proactive IT Management.
Authenticating users on a variety of endpoints should provide the right balance of user experience, security and workforce productivity. CISOs and IAM leaders need to keep pace with new methods of remote access for the mobile workforce in a constantly changing work environment. Read this report why.
With this latest release, Microsoft Dynamics CRM 2011 has positioned itself as the market leader in Customer Relationship Management software. Dynamics CRM 2011 delivers a familiar user experience, intuitive business intellig
Many of today's enterprise midrange arrays boast of integration with VMware vSphere VAAI primitives, boot from SAN protocols and snapshot functionality. But in the case of the HP 3PAR F200 and F400 models, this is only where their integration begins. HP 3PAR F-class midrange arrays provide enhanced levels of VMware integration and optimized virtual machine density so users experience levels of VMware efficiency, performance and visibility well beyond what other midrange arrays natively provide.
If you’re a marketer who is not targeting content to visitors in a personalized way, you're falling behind your competitors. Organizations need to invest budget, resources, and talent to improve user experiences across channels to succeed in 2013. See how your company measures up to the more than 1,800 digital marketers that participated in the survey.
Strive for meaningful engagement with intelligent marketing. Marketers are seeing the writing on the wall: As important as it is to have beautiful and creative content, you have to make sure you're getting it in front of the right people, in the right places, and at the right times.
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge.
Based on a global survey of more than 2,500 marketers, our report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. However, only 23% of marketers believe they have the tools they need to maximize their impact in these areas. Get the report now to uncover more insights for the coming year, including:
- B2C brands will focus on targeting and personalization
- Two-thirds of respondents will experiment with new media
- Brands will zero in on mobile customer behavior
Adobe positioned highest in Ability to Execute and Completeness of Vision in Gartner’s Magic Quadrant for Web Content Management. Gartner’s evaluation is based on Adobe Experience Manager, part of the Adobe Marketing Cloud. Adobe is named a Leader and is positioned highest in both Ability to Execute and Completeness of Vision.
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