This Executive White Paper, sponsored by Pitney Bowes Marketing Solutions, a provider of web-based marketing automation solutions, examines the competitive advantages offered by marketing automation portals and the potential impact of these types of portals on marketing campaigns deployed in complex, rapidly evolving markets.
Small-to-medium sized businesses (SMB) are increasingly relying upon web-based applications and web-enabled services for running their business. Applications such as CRM, e-commerce transactions and other web-enabled applications are accessed both locally and remotely from outside the business facilities. These web-based applications are vulnerable to attacks from viruses, intrusions, and denial of service (DoS) attacks, as traffic comes into the network through various ports and firewalls without being inspected.
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