Published By: SendBird
Published Date: Nov 14, 2019
On this webinar, Accolade Director of Product Management, Hiren Bhavsar and Director of User Experience, Christine Eng shared how Accolade uses in-app messaging to provide better patient engagement and continual care. In this replay you will learn:
Why chat is an important piece in delivering better healthcare experience for Accolade
How Accolade went about creating a chat experiences for their members
How you can plan your in-app chat strategy
If you’re planning to sell products and services to today’s fast-moving global consumers, there’s no way around it—you need a website. And to make sure that website delivers an experience that fuels conversions and revenue, testing and optimization are crucial.
There are lots of different ways to test your website. However, while some tests will help you optimize, others will just take up your time and give nothing useful back in return.
This guide will show you how to build and run the right kind of website test and decode the results to get the answers you need.
Digital marketing. You hear it everywhere. As you and all your competitors know, it’s:
A marketing approach that leverages online channels like email, websites, social media, and display advertising to deliver content that influences opinions and sells products and services.
But to effectively execute a digital marketing strategy, you’ll need a marketing automation system that can follow a customer’s lead around the web and offer the best recommendations at the best times to deliver a more relevant "1-to-you" customer experience.
Omnichannel is one of those words everyone
uses, but few use correctly. It’s not another word for
multichannel. It’s a different state of existence.
In our experience, multichannel is the ability to interact
with customers across many different channels, but
not necessarily in a cohesive fashion. As new channels
become available, they are “bolted on” to existing
customer experience infrastructure such as CRM
or customer support systems. Too frequently, the
management of these channels becomes siloed (web
versus in-store sales, for example). The effect of this from
the customer experience standpoint can be disjointed
and jarring. For example, the resolution of an issue
following a customer conversation with an associate
in the contact center may not be reflected when the
customer goes online or into a store.
Yet the ability to offer multichannel service experience is
table stakes for today’s business. If you’re not available in
the channels where customers want you to be, you cease
Published By: Sitecore
Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
Published By: Marketo
Published Date: Sep 03, 2019
Your website is the hub of interaction between your company and your customers, and in an increasingly competitive digital landscape, today's buyers aren't simply looking for a one-size-fits-all customer experience.
Web personalization empowers you to provide more relevant experiences to online visitors and speak to them with personalized messages at scale. It enables you to communicate across all marketing channels with a consistent voice and user experience that builds trust, engagement, revenue, and loyalty. In this ebook, discover how to:
Integrate web personalization into your marketing strategy
Incorporate cross-channel marketing in your web personalization strategy
Create content to maximize the impact of personalization
Leverage AI and machine learning to provide personalized web content
Measure impact and success
Choose the right web personalization tool for you
Build a website that accelerates engagement, conversion, and retention by downloading the Introductory Guide to
Accurate, contextual location data is essential to providing customers with a compelling
nowing where your
customers are, how to reach them and understanding their needs
in those moments can be the difference between campaign success and failure.
Have a listen to
location marketing experts
, along with
ness & Marketing at Glympse),
as they explain how to leverage
location insights to
a more engaging customer experience
how location technologies
bring together the
geometry of the world and the movements of consumers
in order to
to improve th
journey at each touchpoint of the shopping experience
from the first time the
personalized promotion to the
of their purchase
this webinar and learn
How to innovate around location insights to create personali
How location technologies help to r
Published By: Cisco EMEA
Published Date: Jun 01, 2018
It’s time to make working together what it should be—intuitive.
Cisco Webex Teams enables teams to meet, create and communicate continuously on a single easy-to-use platform.
Tools adapt, so teams don’t have to. The same page? Everyone is on it, no matter what device or apps they like to use
or where they are.
Innovation and work keep moving forward, even after a meeting ends. And everyone enjoys an exceptional experience safeguarded by enterprise-grade security no matter how big the business scales.
It’s more complex and expensive than ever to deliver seamless web experiences to any customer on any device, anywhere. Images are becoming the top obstacle to delivering high performing, responsive sites. View this infographic to see how you can solve the image management problem.
The ways in which the Internet supports our everyday lives have become richer, more engaging, and more mobile. This innovation is driven by the visionaries, designers, developers, and managers of the web experiences that users consume every day. By exploring new ways to solve challenges and improve products and services that enrich our lives, developers and business owners have stretched the Internet to support use cases for which it was never designed. In order to succeed, modern web experiences must seem simple to end-users, even though most ultimately require complex design and technology to deliver.
Online images used to be simple. In the past, they weren’t the focal point of a page — there were only a handful of images on a given page and all users were viewing online images on a desktop with dial-up. That has all changed. Today’s web pages are dynamic, filled with images and viewed by end users on different devices with varying connectivity. As audience expectations for rich web experiences have grown, so has the requirement to deliver increasingly image-heavy web applications. The problem? The cost and complexity of creating, storing, and delivering web images tailored for every device poses a significant challenge for businesses, but failing to address the increasing diversity across devices and networks will lead to a poor and inconsistent user experience. Current solutions don’t solve this problem completely.
Customers are craving- even demanding- rich experiences as they interact with the brands they love.
Watch this free webinar to hear how projections technology is impacting digital signage trends., allowing businesses to create captivating immersive environments that engage customers with their product or brand.
Download today, watch at your convenience, and feel free to share this resource with your colleagues.
Web content management now constitutes mission-critical software to help drive successful communications with customers. Application leaders focused on enabling effective digital experiences should use this document to help them in selecting the most appropriate vendor and solution.
Analysis of 55 million product SKUs. Aggregated and anonymous data from more than one trillion visits to 4,500 retail websites. Billions of data points flowing through Adobe Experience Cloud. It’s no wonder our holiday shopping predictions are the most comprehensive and accurate in the industry.
View the report, Adobe Digital Insights 2017 Holiday Shopping Predictions, and learn:
Total forecasted online holiday revenue, broken down by day and device
Top gifts on consumers’ wish lists this holiday season
Best days for buying based on discounts and out-of-stock risks
Web content management now constitutes mission-critical software to help
drive successful communications with customers. Application leaders
focused on enabling effective digital experiences should use this document
to help them in selecting the most appropriate vendor and solution.
Published By: OC Tanner
Published Date: Dec 08, 2017
Workplace culture is trending everywhere. In 2014, culture was declared the most popular word of the year by Merriam Webster. In 2015, Deloitte research listed culture as a top-three business challenge for leaders. In 2016, 80 percent of executives rated employee experience as an important issue they need to tackle.
Today, digital security is top-of-mind. From the boardroom to the backroom, everyone is asking the same questions, “How do we protect our digital experiences? How do we ensure our website is safe for our visitors? How do we make sure that no one can steal our content?” But safeguarding a digital experience isn’t a one-size-fits-all solution. It often involves multiple techniques and layers of security.
From verifying your identity (with HTTPS) to encrypting sensitive data to restricting access and protecting multimedia content, you must approach security in a layered manner, employing multiple means and techniques to protect the digital content through which your audience interacts.
This paper explores ten different methods and technologies that an organization can employ to protect its content. This multi-layered approach can effectively protect your digital content, ensure high availability, and maintain superior quality of experience for every digital visitor.
Your online audience expects fast, flawless, secure experiences on any device in any location, every time. But whether you are delivering videos, your website, music, software or games, ensuring engaging online experiences from an increasing variety of devices around the world is a huge challenge.
Content delivery networks (CDNs) can significantly improve the user experience of your online audiences. But not all CDNs deliver the same level of service. Dos and Don’ts of Evaluating and Deploying a CDN provides tips on how to determine what is most important to your organization and how to choose a CDN that meets your needs.
Download this guide to learn:
The four major performance factors that can affect user experience
Why speed alone isn't an accurate measure of performance
How a content audit can identify performance bottlenecks
The role content storage can play in reducing costs and latency
How to decide what features are most important to your business
Can your business afford to lose $9,000 per minute?
According to the Ponemon Institute $9,000 is the average cost of an unplanned outage. In some cases the costs are much higher. The catalogue of cloud outages over recent years is well publicized and reads like a “who’s who” of the technology industry. It seems no one is immune.
But when it comes to delivering digital content, downtime isn’t the only concern. Today a poor user experience can be just as damaging as an outage. According to Limelight research, 78% of people will stop watching an online video after it buffers three times, and the majority of people will not wait more than 5 seconds for a website to load.
Organizations looking to deliver great digital experiences for their customers often choose to deliver that content using Content Delivery Networks (CDNs). Using multiple CDNs to deliver these digital content experiences promises even greater levels of availability and performance. But it brings with it a host of questi
KPMG’s UK Customer Experience Excellence (CEE) report identifies and ranks the top 100 brands of the year – and the results for 2019 are in! David Conway, Director, KPMG Nunwood, shares stories of some of the remarkable brands appearing in this year’s table.
Listen to this webinar now to discover:
• What key trends are shaping organisations’ drive to achieve customer experience excellence
• How to use employee and customer experience strategies to drive growth
• How leading brands are optimising their management systems, culture and journeys to unlock superior performance
• How your organisation can improve its position in the CEE table.
As businesses continue to expand their online reach globally, user experience is one of the most important factors for building audience satisfaction and driving revenue. But whether you are delivering videos, web content or even ? les, ensuring engaging online experiences from an increasing variety of devices around the world, is a huge challenge.
Organizations have a number of methods for improving user experiences, one of which is leveraging a content delivery network (CDN). But not all CDNs deliver the same level of service. This guide will provide some tips on how to determine what is most important to your organization and how to choose a CDN that meets your needs.
Why do so many companies turn to a Content Delivery Network (CDN) to deliver their online videos, websites, and downloads?
It’s simple: The core benefits of a CDN directly improve customer experiences. End-users get the content they want quickly and
reliably with better quality, wherever they are located. More satisfied customers help the organization increase revenue and
Siteimprove transforms the way organizations manage and deliver their digital presence. With the Siteimprove Intelligence Platform, you gain complete visibility and deep insights into what matters, empowering you and your team to outperform the status quo with certainty every day.
In this digital age, maintaining high-quality content—all while measuring website success and delivering a superior user experience—can no longer be accomplished manually.
The Siteimprove Intelligence Platform unlocks new insights into your content and analytics data to let you focus your efforts where they belong.
Employees, devices, and applications are no longer locked away inside the corporate perimeter. They’re on the web and on the go. Providing security for a new breed of anytime, anywhere workers and cloud-based applications requires a novel approach: a zero trust security model.
Assuming that every user, request, and server is untrusted until proven otherwise, a zero trust solution dynamically and continually assesses trust every time a user or device requests access to a resource. But zero trust offers more than a line of defense.
The model’s security benefits deliver considerable business value, too. Read this white paper to learn more about:
-Protecting your customers’ data
-Decreasing the time to breach detection
-Gaining visibility into your enterprise traffic
-Reducing the complexity of your security stack
-Solving the security skills shortage
-Optimizing the end-user experience
-Facilitating the move to the cloud
Ponemon Institute’s Asia-Pacific report details the prevalence of and consequences associated with web application attacks and denial of service (DoS) attacks. More than 500 IT and IT security professionals in Asia-Pacific shared the experiences of their organizations with these types of cyberattacks. The report provides a clear breakdown of specific costs by category for web application attacks and DoS. You’ll also see the security technologies the organizations are using to try to stop DDoS attacks and web application attacks, the rated effectiveness of each technology, and the barriers organizations in Asia-Pacific face in achieving effective protection.
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