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Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Mergers or acquisitions have left most technology companies with a slew of products that are going in different directions. There are five steps you can take to get all products pointed in the same direction.
Tags : 
product marketing, m&a, mergers, acquisitions, zigzag
    
ZIGZAG Marketing, Inc.
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Most high technology product companies have a strategic plan that includes goals for revenue growth, new customers, market share and other quantifiable metrics. But a huge disconnect often exists between the strategic plan and product plans. The result is an organization going in many different directions.
Tags : 
emerging marketing, product development, product marketing, strategy, product planning, zigzag
    
ZIGZAG Marketing, Inc.
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
During the product planning process we typically gather feedback from customers, sales, services and other stakeholders. The question we don’t ask often enough is, "Why do you need those features?"
Tags : 
product planning, product marketing, product development, zigzag
    
ZIGZAG Marketing, Inc.
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Product management positions are among the toughest to fill in the high technology industry due to the broad range of skills and real-world experiences that make for success in any given environment. A successful product manager in one organization doesn't necessarily translate to a successful product manager in your organization because the circumstances may be very different.
Tags : 
hiring, project manager, project management, zigzag
    
ZIGZAG Marketing, Inc.
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
According to a 2005 survey from the CMO Council and KnowledgeStorm, prospects value white papers more than any other content produced by technology companies. And while most technology companies regularly publish white papers, they fail to get the maximum marketing value for their efforts.
Tags : 
emerging marketing, white paper, whitepaper, whitepaper marketing, white paper marketing, lead generation, zigzag
    
ZIGZAG Marketing, Inc.
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Asking your customers for input on future product direction can be a double- edged sword. If you're not asking the right questions, this process can create more headaches than it cures. Here are a few simple tips that should yield more useful customer feedback.
Tags : 
emerging marketing, customers, feedback, product development, product planning, zigzag
    
ZIGZAG Marketing, Inc.
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Most people manage money with two objectives: protect it, and invest to secure the future. Your product development team is like a financial portfolio. Are you investing to secure the future or spending like a shopaholic?
Tags : 
product development, product planning, product marketing, zigzag
    
ZIGZAG Marketing, Inc.
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
The problem with dividing product management into strategic and tactical camps is that most people shy away from the tactical label because it lacks the glamor of a strategist, not to mention all the hard work that goes with it. You can hardly blame them.
Tags : 
product planning, product management, product marketing, product development, product, zigzag
    
ZIGZAG Marketing, Inc.
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
All products have deficiencies. Don't get too worked up over it. Successful technology companies master the art of overcoming objections by making them seem trivial in the grand scheme. How do they do it? By asking the right questions early in the sales cycle.
Tags : 
problem discovery, objections, sales, product development, zigzag
    
ZIGZAG Marketing, Inc.
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Product planning is nothing less than an exercise in prioritization. There are always a hundred things you need, but it boils down to the ten you can get done. So the question becomes, which ten best help your cause?
Tags : 
product development, product marketing, product planning, features, zigzag
    
ZIGZAG Marketing, Inc.
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 12, 2007
Mergers or acquisitions have left most technology companies with a slew of products that are going in different directions. There are five steps you can take to get all products pointed in the same direction.
Tags : 
product lifecycle management, product management, zigzag
    
ZIGZAG Marketing, Inc.
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
If you're a big fish in a small pond, you're probably one of the leaders in the market space you've defined as your pond. Conversely, if you're a small fish in a big pond, you're probably trying to be too many things to too many people, which dilutes your strengths and takes away any competitive advantage you might have. Which category do you fall into?
Tags : 
strategic planning, strategic marketing, loyalty and retention, product planning, product lifecycle management, zigzag
    
ZIGZAG Marketing, Inc.
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Asking your customers for input on future product direction can be a double- edged sword. If you're not asking the right questions, this process can create more headaches than it cures. Here are a few simple tips that should yield more useful customer feedback.
Tags : 
customers, feedback, product development, product planning, zigzag, customer relationship management, customer satisfaction, product lifecycle management
    
ZIGZAG Marketing, Inc.
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Product planning is nothing less than an exercise in prioritization. There are always a hundred things you need, but it boils down to the ten you can get done. So the question becomes, which ten best help your cause?
Tags : 
product development, product marketing, product planning, features, product lifecycle management, zigzag
    
ZIGZAG Marketing, Inc.
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Product management positions are among the toughest to fill in the high technology industry due to the broad range of skills and real-world experiences that make for success in any given environment. A successful product manager in one organization doesn't necessarily translate to a successful product manager in your organization because the circumstances may be very different.
Tags : 
hiring, project manager, project management, zigzag, it management, project management, product lifecycle management
    
ZIGZAG Marketing, Inc.
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
All products have deficiencies. Don't get too worked up over it. Successful technology companies master the art of overcoming objections by making them seem trivial in the grand scheme. How do they do it? By asking the right questions early in the sales cycle.
Tags : 
problem discovery, objections, sales, product development, zigzag, customer satisfaction
    
ZIGZAG Marketing, Inc.
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
There's a good reason athletes in contact sports wear protective pads. History of the game has proven where injuries are most likely to occur, hence the placement of the pads.
Tags : 
product management, product development, product lifecycle management, zigzag
    
ZIGZAG Marketing, Inc.
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
The problem with dividing product management into strategic and tactical camps is that most people shy away from the tactical label because it lacks the glamor of a strategist, not to mention all the hard work that goes with it. You can hardly blame them.
Tags : 
product planning, product management, product development, product, product lifecycle management, zigzag
    
ZIGZAG Marketing, Inc.
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Most high technology product companies have a strategic plan that includes goals for revenue growth, new customers, market share and other quantifiable metrics. But a huge disconnect often exists between the strategic plan and product plans. The result is an organization going in many different directions.
Tags : 
product development, product marketing, strategy, product planning, strategic planning, product lifecycle management, zigzag
    
ZIGZAG Marketing, Inc.
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
During the product planning process we typically gather feedback from customers, sales, services and other stakeholders. The question we don’t ask often enough is, "Why do you need those features?"
Tags : 
product planning, product marketing, product development, product lifecycle management, zigzag
    
ZIGZAG Marketing, Inc.
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Most people manage money with two objectives: protect it, and invest to secure the future. Your product development team is like a financial portfolio. Are you investing to secure the future or spending like a shopaholic?
Tags : 
product development, product planning, product marketing, product lifecycle management, zigzag
    
ZIGZAG Marketing, Inc.
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
According to a 2005 survey from the CMO Council and KnowledgeStorm, prospects value white papers more than any other content produced by technology companies. And while most technology companies regularly publish white papers, they fail to get the maximum marketing value for their efforts.
Tags : 
whitepaper marketing, white paper marketing, lead generation, zigzag
    
ZIGZAG Marketing, Inc.
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