ad spending

Results 1 - 25 of 106Sort Results By: Published Date | Title | Company Name
Published By: Acquirgy     Published Date: Dec 09, 2009
For 6 months we evaluated leading PPC technology platforms including Marin, Kenshoo, Aquisio, SearchForce, Omniture, Clicable and others. Using a SWOT analysis, we compared their capabilities for small clients, as well as clients spending more than $1 million a month. We also explored their value for both lead generation and ecommerce clients.
Tags : 
ppc, acquirigy, ecommerce, lead generation, swot analysis, kenshoo, marin, aquisio
    
Acquirgy
Published By: Adaptive Planning     Published Date: Apr 18, 2011
Join us for an informative webinar and learn how easy it can be to create exceptional value through FP&A in 2011.
Tags : 
adaptive planning, fp&a upgrade, manufacturers, kpi performance, unit planning, p&l, capital spending, business decisions
    
Adaptive Planning
Published By: Adaptive Planning     Published Date: Jun 09, 2011
You will hear case studies describing how leading energy and utility companies worldwide have been able to move beyond Excel and save time, enhance companywide collaboration, and improve business decisions - ultimately resulting in higher revenues and profits.
Tags : 
adaptive planning, fp&a value, key performance metrics, performance management solutions, collaboration, monthly variance reporting, capital spending, capital
    
Adaptive Planning
Published By: Adobe     Published Date: Aug 22, 2013
Worldwide social network ad spending is expected to reach nearly $9 billion in 2013, a 33% increase over 2012. While Facebook will maintain a significant share of the 2013 total ($5.48 billion), that leaves $3.5 billion to be spent on fast-rising Twitter, Chinese social networks, social games, LinkedIn and other sites.
Tags : 
social marketing, social network ad, ad spending trends
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Worldwide social network ad spending is expected to reach nearly $9 billion in 2013, a 33% increase over 2012. While Facebook will maintain a significant share of the 2013 total ($5.48 billion), that leaves $3.5 billion to be spent on fast-rising Twitter, Chinese social networks, social games, LinkedIn and other sites.
Tags : 
adobe, emarketer, worldwide social network ad spending, advertising spending, ad spending, incorporated ad spending, social networks, ad revenues
    
Adobe
Published By: Adobe     Published Date: Feb 20, 2014
Most brands would love to have their apps among the top 25 most downloaded apps on the Apple App Store or Google Play. With more than one million apps available, there’s a great risk that your app won’t stand out from the crowd. Marketers need to make sure their core target audiences will first download and then regularly use their apps, without spending huge promotion budgets. This report will analyze how consumers discover apps and will provide some guidelines on how to promote your apps.
Tags : 
forrester, adobe, mobile app promotion, mobile app, mobile applications, apps, mobile marketing, promotion
    
Adobe
Published By: Adobe     Published Date: Jun 26, 2019
1994. The first-ever banner ad launched. The first “click here.” Now, 25 years later, spending on digital advertising is big business — and it’s becoming more sophisticated, more customer-focused, and more dynamic. That’s exciting. At Adobe, we've been there from the early days — providing designers with digital creation tools to build ads. And offering advertisers an industry-leading, independent ad platform to ensure ads effectively reach target audiences across channels. We're proud to be part of advertising history and to be helping our customers succeed. We can't wait to help lead the next 25 years of digital advertising.
Tags : 
    
Adobe
Published By: Adobe     Published Date: Jun 26, 2019
Take the guesswork out of TV media buying with Adobe Programmatic TV. With our automated approach, you can ensure less waste by better defining your audience and by speaking to them wherever they’ll best receive your content. Instead of spending hours trying to find the best reach and value, our data does the work for you. Fill out the form to read the article Advanced TV goes prime time.
Tags : 
    
Adobe
Published By: Adobe     Published Date: Jun 26, 2019
1994. The first-ever banner ad launched. The first “click here.” Now, 25 years later, spending on digital advertising is big business — and it’s becoming more sophisticated, more customer-focused, and more dynamic. That’s exciting. At Adobe, we've been there from the early days — providing designers with digital creation tools to build ads. And offering advertisers an industry-leading, independent ad platform to ensure ads effectively reach target audiences across channels. We're proud to be part of advertising history and to be helping our customers succeed. We can't wait to help lead the next 25 years of digital advertising.
Tags : 
    
Adobe
Published By: Ahead     Published Date: Jul 23, 2018
If your company operates in the cloud, you’ve probably thought about investing in a Cloud Management Platform (CMP) — a group of integrated products that manage public, private, and hybrid cloud environments. That combination is what AHEAD calls an Enterprise Cloud. For an enterprise with a heavy private cloud emphasis, the right CMP can transform your VM provisioning, reducing a potentially weeks-long manual process to an automated one that finishes in a matter of minutes. And if you run one or more public clouds, the right CMP can help you take better control of your cloud services, manage your cloud spending, and architect your app platforms to run seamlessly in the cloud. So Which CMP Will Work Best For You? The first thing to consider is compatibility with your existing environment. For many enterprises, that’s going to put a premium on CMPs that integrate natively with VMware. For other businesses, compatibility with ServiceNow or support for multiple private and public clouds wi
Tags : 
    
Ahead
Published By: Akamai Technologies     Published Date: Mar 09, 2017
Is your site ready for the mobile opportunity? Mobile users buy more often and spend more money, but 75% of consumers see their mobile experience as slow. Read the Mobile is the Moneymaker infographic now to find out what mobile users expect from your e-commerce website. Compiled using data from Akamai’s recent consumer web performance expectations survey, this infographic reveals: • E-commerce engagement and spending habits for mobile consumers • Mobile consumer page load expectations • The real-world business impact of not being mobile ready • The key challenges to successful mobile experiences
Tags : 
financial services, financial data, mobile opportunity, e-commerce, mobile consumers, mobile experiences
    
Akamai Technologies
Published By: Allscripts     Published Date: Oct 14, 2015
Download this Chronic Care Management Infographic to see the current state of patients with chronic conditions, the healthcare they are receiving, and healthcare spending.
Tags : 
chronic care management, chronic conditions, healthcare spending, comprehensive primary care initiative, cpci
    
Allscripts
Published By: Anaplan     Published Date: Sep 11, 2019
Prior to implementing the Anaplan platform, RSA Group had a tedious spreadsheet-based, nine-month planning cycle riddled with data quality issues, which was compounded by siloed, functional fragmentation across the company. As a result, the finance team was spending a significant amount of time cleaning data rather than analyzing it to provide insight to key stakeholders throughout the business. Using the Anaplan platform, RSA Group reduced their financial planning process from nine months to five months. The workforce planning team experienced a 50% improvement in productivity. The business can now own their connected plans, resulting in improved decision support to business users, as well as improved customer service and financial results.
Tags : 
    
Anaplan
Published By: Artemis Health     Published Date: Feb 05, 2019
Self-insured employers want to cut costs without affecting the quality of coverage available to employees. HR leaders need to provide great benefits that attract talent, but they also need to slow the rising tide of healthcare costs at the same time. In this whitepaper, you’ll see three examples of how benefit teams have cut benefits spending without cutting benefit programs. • The potential savings available with telemedicine programs • The surprising ROI of fertility coverage and care • Best practices for evaluating and implementing onsite clinics
Tags : 
    
Artemis Health
Published By: Avaya     Published Date: Mar 22, 2019
Cloud technology is quickly becoming the default at companies of all sizes. Nine out of ten companies have already moved at least some of their applications or computing infrastructure to the cloud or plan to do so in the next 12 months. IT spending reflects this trend, with the average investment in cloud rising nearly 36% from two years ago. What’s more, cloud adoption isg rowing across all delivery models, with examples of every kind of application and workload on every kind of platform, according to a recent IDG survey. The survey results represent the practices and opinions of 550 IT decision-makers whose organizations have either already adopted cloud technology or plan to do so within the next three years.
Tags : 
    
Avaya
Published By: Bluecore     Published Date: May 14, 2018
It’s easy to think of June as the calm before the retail storm of the back to school season, but it actually offers a lucrative opportunity to attract consumers shopping for the dads and grads in their lives. And while it might not be the biggest of retail spending holidays, the $21.1 billion consumers spent on Father’s Day and graduations in 2017 indicates that celebrating dads and grads is no joke. So what can you do to knock it out of the park this June? We’ve got your back with a special Dads & Grads edition of our Rethinking Retail Playbook, featuring five ideas to help you drive more revenue and increase stickiness with shoppers. Here’s what it takes.
Tags : 
    
Bluecore
Published By: BlueData     Published Date: Aug 19, 2015
Over the past few years, “Big Data” has evolved from an interesting technology topic into a source of major competitive advantage, in which IDG conducted a survey and found out that 60% of enterprises are planning on spending an average of $8 million on Big Data initiatives. However, somewhere between intention/investment and executive/production, Big Data initiatives are falling into a gap. Download this white paper to find out how to change the equation on Big Data spending and learn what the successful companies are doing in order to achieve a success from your Big Data applications.
Tags : 
bigdata, hadoop, big data spending, big data projects, it commitments
    
BlueData
Published By: Bronto     Published Date: Jul 10, 2017
With a growing number of marketing applications available, marketing teams are struggling to see differences among them. Meanwhile, IT teams are bogged down with development and maintenance requests to migrate or manage the use of multiple platforms already in use. Gartner’s 2016-2017 CMO Spend Survey found that marketing departments are spending 38% of their tech budgets on external development services and cross-charges from internal IT teams. Strategic marketing and IT leaders are looking for ways to streamline technology and eliminate solutions that limit integrations and scalability. It’s important to look at the resources required to maintain the marketing applications you use and compare them to other options available in the marketplace. Choosing a marketing technology partner is a total-revenue-performance decision. Ask questions about integration and scalability. Find partners whose marketing automation is built to scale with your business, and select vendors whose teams pro
Tags : 
marketing automation, commerce, gartner, integration, scalability
    
Bronto
Published By: Burst Media     Published Date: Mar 23, 2009
In the advertising world, marketers need to make sure that their message is heard, seen, and engaged with by as much of their target audience as possible. More reach to the target audience means more visibility. More visibility means more sales. With all of this pressure from the marketing world, how does a publisher continue to provide the relevance and reach needed to appeal to advertisers? Read this whitepaper and find out how building Instant Networks will help you grow your revenue.
Tags : 
burst media, instant networks, adconductor, ad spending, quality content, extended network of publishers, sellable groupings, grow scale
    
Burst Media
Published By: Business Advisory Board     Published Date: Jun 12, 2014
Download your FREE Small Business Project Management Software Buying Guide from Business Advisory Board and learn about the different types of project management software out there and how to choose the right product for your business.
Tags : 
business advisory board, business advice, buyer recommendation, project management, project management software, software vendors, software recommendation, it spending
    
Business Advisory Board
Published By: Carbonite     Published Date: Jan 04, 2018
These days, a lot of organizations are looking to the cloud to help them protect their data. They wish to take advantage of the appealing economics and operational agility that are two of the biggest attributes of a cloud-based IT infrastructure. Leveraging the cloud can be a smart choice for any organization interested in gaining more control over costs (i.e., almost all organizations). According to ESG research, reducing costs was the second most commonly reported business driver affecting IT spending in 2016.
Tags : 
    
Carbonite
Published By: Carbonite     Published Date: Jan 04, 2018
It’s the moment every IT department dreads: A data loss event takes your business offline and the countdown clock begins. Despite spending countless hours safeguarding against and preparing for this moment, the impact of downtime is immediate and all-consuming. While IT pros can’t always avoid data loss events, they can prepare for them to ensure minimal downtime. To better understand the IT experience during a data disaster, EVault commissioned Spiceworks Voice of IT to survey IT pros regarding disaster recovery practices and perceptions. All survey respondents were based in the U.S. and have influence over backup/disaster recovery purchase decisions. This e-book will explore the impact of downtime and data loss on IT departments for small and midsize businesses.
Tags : 
    
Carbonite
Published By: Carbonite     Published Date: Oct 10, 2018
These days, a lot of organizations are looking to the cloud to help them protect their data. They wish to take advantage of the appealing economics and operational agility that are two of the biggest attributes of a cloud-based IT infrastructure. Leveraging the cloud can be a smart choice for any organization interested in gaining more control over costs (i.e., almost all organizations). According to ESG research, reducing costs was the second most commonly reported business driver affecting IT spending in 2016
Tags : 
    
Carbonite
Published By: Centrify Corporation     Published Date: Apr 13, 2018
As business models have become increasingly digital, high-profile, reputation-damaging security breaches are grabbing more news media headlines. Leading companies have ramped up their investments in cybersecurity, yet that spending is often not well aligned with actual threats. Studies have shown that server-focused solutions such as network anti-virus, malware detection and website firewalls attract the biggest investments, ignoring the fact that misuse of privileged credentials is by far the most common cause of breaches. The reasons for this disconnect are not well understood, in part because it sits at the intersection of the people and technology domains. This survey, conducted by WSJ Custom Studios with sponsorship from Centrify, seeks insights into senior-level thinking on this issue, including current cybersecurity priorities and the perceived degree of alignment between threats and solutions.
Tags : 
    
Centrify Corporation
Published By: Cisco     Published Date: Sep 27, 2018
Blockchain, called the “tech breakthrough megatrend” by PWC¹, is rapidly gaining broad acceptance. According to IDC, global spending on this innovative technology is expected to reach $2.1 billion in 2018.² Across the globe, industries are investigating ways to use blockchain to increase trust across their business value chains and address primary challenges around complexity, transparency, and security.
Tags : 
    
Cisco
Start   Previous   1 2 3 4 5    Next    End
Search Resource Library      

Add Resources

Get your company's resources in the hands of targeted business professionals.