The Issue: The Content and Commerce Divide
Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers.
Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed.
Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
Published By: AcquireWeb
Published Date: Apr 07, 2008
This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.
Your clients are doing more online marketing – and they expect you to help and guide them. Learn how you can use marketing automation tailored for agency needs to help your clients succeed – and to grow your business. Discover the nine essentials on how marketing automation for agencies can give you a sharper competitive edge.
The rapid growth of mobile impacts all facets of your business. Econsultancy surveyed 600 client-side and agency marketers to provide data and insights in their Quarterly Digital Intelligence Briefing: Finding the Path to Mobile Maturity report, giving marketers a benchmark to judge their own mobile activities.
Download the new eBook from Adobe, “Unleash Your Power: Accelerate Your Agency with a Data Management Platform,” to help your clients realize the full power of the data around them, create personalized customer experiences, and increase marketing ROI.
With the explosion of touch points and ways to communicate, the public today is more connected than ever before with the government. The transformation for your own agency can begin right now. We’ve created this roadmap for understanding what best practices exist and how we can surprise and delight your users with new digital services. You’ll also learn new strategies to help put your agency on the path to digital transformation, as well as practical tips for getting the job done.
Published By: Adverity
Published Date: Jun 15, 2018
Master Your Client's Data To Build An Advertising Agency For The Future
This is the first part of our ebook Strategic Playbook For Data-driven Advertising Agencies. In this instalment we cover how agency executives can benefit from their client's data to maintain a sustainable, future-proof business in times of digital transformation.
Scaling your business with Marketing Intelligence
Building a data strategy to stay ahead of the curve
Mastering the end-to-end data management process
Once you decide to master your data, you will be rewarded with deep, meaningful insights and happy long-term clients that get the most out of their data. We know it’s worth it!
Signup and download the 28-page pdf-document to understand how data will secure your spot in the future advertising industry.
Published By: Asurint
Published Date: Dec 21, 2018
Employers may ask a consumer reporting agency (CRA) to implement internal
systems to evaluate background checks as part of the hiring process. An adjudication
matrix (also known as a hiring matrix) is commonly used by employers to designate
what types of crimes over certain time periods may make an individual ineligible for
employment. An adjudication matrix will typically contain labels such as “clear” or
“ineligible” that designate how the individual’s background check results lined up
with the matrix.
Watch this webinar to learn how Tr?v Insurance Solutions, an insurance agency licensed to sell on-demand property and casualty insurance products, adopted DgSecure on Amazon Web Services (AWS) to anonymize production data to help comply with GDPR and other data privacy regulations. The solution helps Tr?v meet privacy standards while enabling its analytics teams to use data to better serve its clients.
The BountyJobs Direct Hire Agency Benchmarking Reports are released twice a year to provide business leaders with key insights into trends and past performance of the agency recruiting marketplace, where companies seek some of the most highly sought-after candidates.
Published By: Brandwatch
Published Date: Jun 17, 2013
To demonstrate its prowess as an insight-driven agency, Waggener Edstrom used Brandwatch to monitor and analyze the social “buzz” around the 2012 London Olympic Games—and turned social conversations into meaningful insights for its client brands.
Transforming government processes starts with laying the
right foundation for your organization’s workflow. Many
government agencies have embarked on transformation
initiatives; however, there is still room for improvement to
build a more stable transformation foundation.
A data breach can erode public trust and jeopardize your transformation. But in a Center for Digital Government survey, only 26% of respondents were very confident their print environment is secure. Learn where your organization may be vulnerable.
State and local governments can reduce their technology costs by adopting a “best value” approach to procurement. This brief focuses on the benefits of best-value purchasing for your agency’s critical print and document management solutions.
In this playbook, we provide you with a framework to bring big data to your agency. We break down big data into manageable components to help you understand how to make big data a reality at your agency. Our guide will serve as a roadmap for innovation and provide you with step-by-step instructions to deploy big data at your agency.
See Jack? Oh no. Jack is frustrated.
He wants to know something: Why can't the people at his agency meet and collaborate on the web with anybody, anywhere, at a moment's notice, without worrying about security?
In this playbook, we provide you with a framework to bring big data to your agency. We break down big data into manageable components to help you understand how to make big data
a reality at your agency. Our guide will serve as a roadmap for innovation and provide you with step-by-step instructions to deploy big data at your agency.
This playbook will:
- Teach you how to bring big data to your agency.
- Identify which programs to select for a big data initiative.
- Show you what big data is and how to define it for your agency.
- Explore the necessary workforce skills for big data.
- Examine what kind of IT supports big data programs.
- Provide you with worksheets and activities designed to bring big data to your agency and build your big data roadmap.
- Share three government case studies.
- Highlight how industry can support government’s big data efforts.
Published By: CloudTask
Published Date: May 11, 2018
Creating new content takes an incredible amount of time and resources for your internal teams. Maybe you’re even paying an agency a good percentage of your budget to do it for you. Whilst content, from blogs to eBooks, and videos to white papers, does have a lot of value, that value comes at a cost.
This isn’t the only issue with generating new leads through content. The effectiveness of sharing content via email is declining, it’s harder than ever to connect on the phone, people are apprehensive about immediately giving out their contact details, and social media has become more about likes and less about real results.
In short, creating content to generate leads can be challenging, time consuming and expensive.
But, what if you didn’t have to spend time and money creating content in the first place? What if you could generate qualified B2B sales leads without it?
Published By: Clustrix
Published Date: Sep 04, 2013
Find out how AdScience has been able to increase their revenue potential by five times using Clustrix to optimize bidding for their online ad broker agency. AdScience runs complicated algorithms to process bids for ad space based on click history. It's critical for AdScience to have instant access to smart data.
It’s a transformative time in government information technology. Public sector organizations are moving to the cloud. At the same time, seemingly everything that can be virtualized is quickly heading in that direction. Immersive Web applications are enabling next-generation services, including innovative mobile apps that give agency staff members and constituents anytime access to valuable resources. Video seems to be everywhere, with one research firm estimating that video streaming accounts for more than 53 percent of all downstream traffic in North America. In this white paper from the Center for Digital Government (CDG), we break down what every IT leader needs to know about today’s networking to ensure project success.
Published By: Conductor
Published Date: Aug 20, 2013
Often times, in-house or agency SEOs come across a variety of hurdles while trying to improve SEO within the organization. Two of the most common hurdles are difficulty implementing recommendations and lack of enterprise support for the SEO programs.
In this white paper, a leading SEO expert shares his tips for overcoming these major obstacles by effectively involving colleagues in the SEO process.
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
Through deep analysis of social data, we seek to discover opportunities for agencies to streamline the production of compelling content to incorporate into a pitch deck. We discuss our research findings, and explain the implications for creative, media, and full-service agencies.
Credit Union Times is the nation's leading independent source for breaking news and analysis for credit union leaders. For more than 20 years, Credit Union Times has set the standard for editorial excellence and ethical, straight-forward reporting.