content marketing

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Published By: Marketo     Published Date: Jun 08, 2017
Read this complimentary copy of the SiriusView: Marketing Automation Platforms 2017 and learn more about Marketo’s key differentiators including its native multi-channel experience, live event management, and content recommendation functionalities. Marketo's powerful marketing automation capabilities and seamless CRM integrations are complemented by our LaunchPoint ecosystem featuring over 500 technology and service providers that offer best-of-breed solutions for today’s marketers.
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Marketo
Published By: Marketo, INC.     Published Date: Sep 25, 2008
In a free audio/video Webcast with MarketingSherpa’s Anne Holland, learn valuable, tested B-to-B marketing tips, including how to stop spending too much on SEM while making your remaining SEM budget work harder... how to make prospects pay attention to your content... the key difference between case studies and success stories... when—and why—you should consider removing the registration page... and more.  Don’t miss these proven tips—watch the free 30-minute Webcast now.
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promo code: wp3, marketing sherpa, marketingsherpa, b-to-b, b2b, b-to-b marketing, b2b marketing, marketing budget, lead generation, demand generation, direct marketing, lead conversion, registration page, registration, landing page, white paper, content, sem, search engine marketing, search marketing
    
Marketo, INC.
Published By: Mass Relevance     Published Date: May 08, 2014
Learn about the priorities and challenges that over 200 CMOs from Fortune 500 companies around the United States are facing and see their thoughts on content marketing and the best ways to engage your customers.
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mass relevance, spredfast, cmo, marketing challenges
    
Mass Relevance
Published By: Meltwater     Published Date: Oct 14, 2015
What can you do to make sure your content gets noticed? While many companies are spending an inordinate amount of time and money crafting and promoting content for prospects and customers, 60% to 70% of this B2B content goes unused. It’s time to explore the nuances of customer motivation and decision-making and find those moments when we can inspire and engage our customers. Download our e-book on mapping content to complex and unpredictable customer journeys, by Douglas Karr, founder of the Marketing Technology Blog.
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meltware, content roi, b2b, customer motivation
    
Meltwater
Published By: Meltwater     Published Date: Apr 13, 2016
Chances are, you’ve already seen a lot of buzz around content marketing and its effectiveness as a marketing tactic. But what exactly is content marketing?
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marketing, content marketing, best practices, business optimization, public relations, communications
    
Meltwater
Published By: Microsoft Azure     Published Date: Apr 10, 2018
Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book. Discover how to close those gaps and transform your people, process, and technology to better serve your customer. You’ll also learn how to: Create a unified view and deliver personalized experiences to your customers across all touchpoints and channels. Provide actionable insights to your sales and marketing team so they can work together more effectively. Bring intelligence to your data and connect it with content and processes, so you can make better, faster decisions. Transform your business by connecting sales and marketing with a shared set of successful business practices.
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Microsoft Azure
Published By: Mitel     Published Date: Jun 27, 2016
Join Mitel and industry experts on this webcast and learn how Mitel is helping SMBs deliver a seamless experience for their mobile customers through cloud. Topics to be covered in this event: • Why today’s technology fails to deliver the experience you want for your customers • What you should expect and receive from your cloud communication provider now and in the future • The impact of the mobile consumer on small and medium business customer engagement strategies • How consumer expectations have changed the workforce Moderator: Elliot Markowitz, Director, Content Marketing Services, Madison Logic
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cloud, telephony, mobile consumer, customization, smbs, seamless experience
    
Mitel
Published By: Movable Ink     Published Date: May 05, 2014
Each season, the Movable Ink team looks back at recent campaigns and honors five brands for creating engaging agile email marketing experiences that stood out in the inbox. Download the Spring 2014 edition of The Inkredible Five to see standout emails from brands like Lilly Pulitzer, The Wall Street Journal, and 7 For All Mankind.
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agile, email, dynamic content, live content in email, crm, real time, marketing, innovative, top five, video, social media, geo targeting, personalization
    
Movable Ink
Published By: Movable Ink     Published Date: Apr 07, 2015
It’s not just another buzzword. Contextual marketing is paving the way forward because digital marketing today is broken. As we focus our marketing on utility and relevant content, we need to enhance the customer experience instead of interrupt it. Check out this eBook to learn all about contextual marketing and see real campaigns in action.
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email marketing, contextual marketing, contextual email, ebook, email marketing ebook, email marketing examples, best contextual emails, email examples
    
Movable Ink
Published By: Movable Ink     Published Date: Oct 04, 2016
Financial Times showcased user-generated content with a live social feed in their emails. Check out our new eBook here and learn how contextual marketing can benefit your company with our top tips and tactics.
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contextual marketing, email marketing, financial services marketing, contextual email, real-time marketing, finance
    
Movable Ink
Published By: Movable Ink     Published Date: Oct 04, 2016
Financial Times showcased user-generated content with a live social feed in their emails. Check out our new eBook here and learn how contextual marketing can benefit your company with our top tips and tactics.
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contextual marketing, email marketing, entertainment marketing, media marketing, contextual email, real-time marketing, publishing marketing
    
Movable Ink
Published By: Movable Ink     Published Date: Oct 04, 2016
Financial Times showcased user-generated content with a live social feed in their emails. Check out our new eBook here and learn how contextual marketing can benefit your company with our top tips and tactics.
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contextual marketing, email marketing, financial services marketing, contextual email, real-time marketing, finance
    
Movable Ink
Published By: Movable Ink     Published Date: Oct 04, 2016
Financial Times showcased user-generated content with a live social feed in their emails. Check out our new eBook here and learn how contextual marketing can benefit your company with our top tips and tactics.
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contextual marketing, email marketing, entertainment marketing, media marketing, contextual email, real-time marketing, publishing marketing
    
Movable Ink
Published By: NCM Fathom     Published Date: Dec 09, 2011
Like a game of chess, content creation requires strategy. This eBook is not designed with the goal of teaching you how to play safe. It is designed to help you achieve significant wins with content that engages your audience.
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fathom, business, b2b, content creation, marketing
    
NCM Fathom
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different.  Neolane's new white paper, titled, Multi-channel Marketing Hits the Wall,describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.
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neolane, multi-channel marketing, cross-channel marketing, cross-channel, direct marketing, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
This study reveals astounding results about the strategic value of closed-loop marketing. Top performing organizations are improving message relevancy, conversion, and Return on Marketing Investments (ROMI) with closed-loop marketing practices and processes.  Learn what the best-in-class steps are required in achieving closed-loop marketing success.
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neolane, closed-loop marketing, message relevancy, romi, return on marketing investments, closed loop, ian michiels, clm, marketing, convergence sales and marketing, integration, marketing technology, mom, web analytics, multi-variant, unica, aprimo, neolane, crm software, custom content
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Packard Bell implements targeted customer loyalty program to strengthen its brand and inspire repeat purchases. With strong roots in the consumer PC industry, Packard Bell has expanded its focus to embrace a successful digital entertainment strategy, manufacturing a range of media products for television and wireless networking. Packard Bell and Neolane were recipients of the 2007 NCDM Database Excellence Award for Multichannel Marketing Achievements.
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neolane, customer loyalty program, customer service, packard bell, repeat purchases, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue.  EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
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neolane, emi music, enterprise marketing software, customer analytics applications, crm, customer relationship management, cross-channel customer relationships, enterprise marketing platform, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
The Hager Group is a $1.5-billion electronics manufacturer. With a distributed global workforce of more than 10,000 employees, Hager has 40 sales subsidiaries and 25 industrial sites worldwide.  Today, with a centralized marketing database and software, Hager can ensure data quality and deliver personalized, targeted communications according to customer and prospect profiles and behavior.  This program allows Hager to capture 1,000 new prospects each month, and achieve a 10 percent conversion rate - resulting in an incremental revenue increase of $42 million per year.
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neolane, the hager group, e-marketing program, centralized marketing database, central repository customer data, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.
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neolane, accor hotels, online relationship marketing strategy, improve reactivity rates, campaign personalization, collaborative content management, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
The late 1990s marked AXA Bank’s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased.  By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.
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email marketing, neolane, axa bank, personalizing online marketing, list management, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Sephora is a leading retail beauty chain selling more than 8,000 unique products and 250 brands of perfume and premium cosmetics.  A fully owned subsidiary of the world’s leading luxury products company, LVMH Moët Hennessy Louis Vuitton, Sephora operates 500+ stores in 14 countries worldwide, with an expanding base of more than 125 stores across North America where it is the largest retailer of perfume and cosmetics.
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neolane, sephora, direct mail campaigns, increase response rates, reduce campaign analysis time, spss integration, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: Net Atlantic     Published Date: May 28, 2010
During our live demo, you'll get an overview of Net Atlantic's Email Marketing Suite, tips to help make your email marketing campaigns more successful, mistakes to avoid, and a review of tools for effective email marketing. This one-hour session is perfect if you are new to Net Atlantic or interested in learning about our advanced capabilities, including segmentation, triggered and sequential mailings, and much more. Marketers focus on four basic elements in their campaigns; the list, the message, delivery, and measurement. We'll discuss the important factors of each. Our overview covers: •Logging into your list •Managing your members •Creating content •Sending mailings •Checking the results of your campaigns •And much more. This webinar will take around 30-45 minutes with time left over for Q&A. Register now using the form to the right. Webinar Details: "Email Marketing with Net Atlantic" presented by Gregg Hanson Date: Every Wednesday Time: 1:00PM EDT; 10:00AM PDT (1 Hour)
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net atlantic, webinar, live event, email marketing
    
Net Atlantic
Published By: Oath     Published Date: Jun 02, 2017
Video advertising helps your brand tell a captivating story using sight, sound and motion. Combine that with the power of social media, digital content platforms and real-time marketing opportunities—and your branded content can earn the views, likes and shares that lead to meaningful consumer action. Learn how to run effective video ad campaigns with our ultimate guide to digital video advertising.
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video advertising, video ads, digital advertising, online advertising, brand advertising
    
Oath
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