customer relationship lifecycle

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Published By: Connectus     Published Date: Aug 21, 2009
Long ago dubbed the 'killer app', email marketing has now reached the height of its potential and is poised to assume its place as the medium of choice for maintaining customer relationships. In fact, despite the threat of spam, marketers are continuing to turn to email marketing initiatives - with impressive results. Email marketing continues to be the most affordable, efficient and personalized way to connect with clients and future prospects.
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crm, customer relationship management, customer relationship lifecycle, email marketing, customer loyalty, loyalty and retention, loyalty, retention, customer communication, ebusiness, e-business, connectus
    
Connectus
Published By: Dun & Bradstreet     Published Date: Nov 13, 2017
You’re on the hook for more than just moving prospects through the funnel and delivering leads to sales. You’re responsible for managing the customer relationship. But how does it feel to the customer when that transition takes place? All too often, the first contact with sales feels like starting the conversation over again. And for customers who have already invested time and energy learning about a company and their products, this can be a jarring experience. Great composers use consistent melodic themes over the course of a piece. As marketers, it is our responsibility to ensure there is harmony and consistency over the full lifecycle of the customer relationship. But linking the conversations that marketing and sales have with prospects depends on your ability (and willingness) to share insights that are born from data.
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data, sales, marketing, relationship management, suppliers, customers, finance, compliance
    
Dun & Bradstreet
Published By: Infor     Published Date: Aug 04, 2011
AB World Foods has a highly complex supply chain, driven in part by the nature of its globally sourced and distributed products as well as by the demands of growth and acquisition. With Infor SCM Demand Planning, the company cut costs while also improving service levels.
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infor, ab world food, scm, enterprise business software, customer relationship management, enterprise asset management, enterprise resource planning, financial management, human capital management, product lifecycle, supplier relationship, supply chain management, business-specific inventory, transportation logistics, warehouse software, service oriented architecture
    
Infor
Published By: Infor     Published Date: Aug 04, 2011
Find out what characteristics you should take into account when selecting Sales and Operations Technology and how Infor10 Sales & Operations Planning respond to those needs today.
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infor, aberdeen, s&op, infor10, sales and operations, sales & operations, scm, enterprise business software, customer relationship management, enterprise asset management, enterprise resource planning, financial management, human capital management, product lifecycle, supplier relationship, supply chain management, business-specific inventory, transportation logistics, warehouse software, service oriented architecture
    
Infor
Published By: Infor     Published Date: Aug 04, 2011
Find out why manufacturers and distributors are rethinking warehouse management and why these best-in-class performers are investing in advanced warehouse management solutions to strengthen their competitive market positions.
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infor, scm, enterprise business software, warehouse, warehouse management, costs, customer relationship management, enterprise asset management, enterprise resource planning, financial management, human capital management, product lifecycle, supplier relationship, supply chain management, business-specific inventory, transportation logistics, warehouse software, service oriented architecture
    
Infor
Published By: Mcorp Consulting     Published Date: May 12, 2009
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm
    
Mcorp Consulting
Published By: Mcorp Consulting     Published Date: Feb 17, 2010
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm
    
Mcorp Consulting
Published By: Microsoft     Published Date: Jul 20, 2018
For sales organizations, customer engagement is about more than touchpoints—it’s about everything that happens in between personal and digital encounters. Customer engagement requires an organization-wide commitment to creating meaningful connections, building relationships, and nurturing those relationships to establish trust and keep your brand top-ofmind. “The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.” - Altimeter Group The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle. - Altimeter Group Customer engagement drives every interaction, every process, and every decision—and it’s the key to driving sales. In fact, respondents from a May 2016 Microsoft survey of sales leaders across multiple industries ranked customer engagement the #1 dr
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Microsoft
Published By: Sitecore     Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
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sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing, lead generation
    
Sitecore
Published By: SPSS     Published Date: Jun 30, 2009
This paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation and improving the predictive capabilities of the IT organization.
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predictive enterprise, spss, enterprise feedback management, efm, customer-driven innovation, crm, customer relationship management, customer experience, consumer behavior, actionable insight, centralized system, feedback programs, push orientation, lifecycle-based approach, customer retention, churn rate, compliance, internal r&d, behavioral data, descriptive data
    
SPSS
Published By: SPSS, Inc.     Published Date: Mar 31, 2009
This paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation and improving the predictive capabilities of the IT organization.
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predictive enterprise, spss, enterprise feedback management, efm, customer-driven innovation, crm, customer relationship management, customer experience, consumer behavior, actionable insight, centralized system, feedback programs, push orientation, lifecycle-based approach, customer retention, churn rate, compliance, internal r&d, behavioral data, descriptive data
    
SPSS, Inc.
Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Asking your customers for input on future product direction can be a double- edged sword. If you're not asking the right questions, this process can create more headaches than it cures. Here are a few simple tips that should yield more useful customer feedback.
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customers, feedback, product development, product planning, zigzag, customer relationship management, customer satisfaction, product lifecycle management
    
ZIGZAG Marketing, Inc.
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