Published By: Arkadin
Published Date: Sep 11, 2013
In line with economic recovery, marketing professionals are hard-pressed to achieve lofty marketing and sales goals, with increased pressure on driving higher ROI. Webcasts are scalable events enabling marketers to educate prospects, nurture leads, and retain customers without strain on time and budget.
This white paper, written by David Maldow, will explain why webcasts aren’t fully interactive, why you should care, and the potential benefits of full interactivity for large-scale business video events.
You wouldn’t hold a critical investor call, customer event or shareholder’s meeting in your office bullpen. So why would you host an important virtual event on a platform intended to support small-group collaboration and teamwork?
Frost & Sullivan research shows that two-thirds of companies use web conferencing on a regular basis for project collaboration. We also know that more and more of them are turning to the same solutions to host webinars for critical internal and external events. While web conferencing solutions can be used to support large-group or strategically important meetings, webinar technology is designed specifically for that purpose and will almost always deliver a better experience and a higher return on investment. Webinar tools deliver a wealth of features to help companies gain better insights into attendee sentiment for better investor relations, employee and customer experience, and lead generation and qualification:
• Integrated video draws higher levels of int
Published By: Polycom
Published Date: Sep 04, 2012
Business will be dominated by the fastest innovators. Hiring the right people will not be enough; getting them to think about the right things in the right context will be paramount, and video is becoming the primary knowledge transfer mechanism.
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