Published By: AchieveIt
Published Date: Sep 11, 2012
Every year, organizations spend countless hours developing detailed strategic and operational plans. However, according to a variety of studies, the vast majority of these plans are never executed. Yet, this is easily preventable. Here is how.
Webinars have much in common with real-world events and can deliver a similar quality of leads, at a lower cost per lead. Producing a webinar provides its own set of unique challenges, but with strategic planning, a project approach, and attentive execution, you’ll find yourself creating thoroughly professional webinars.
As marketers, we often find ourselves on the dreaded execution treadmill. Running from campaign to campaign and tactic to tactic without understanding the impact we’re having on the bottom line. A high-performance marketing plan can help you understand how your programs are doing, tie them back to revenue, and show you where you should be prioritizing your time. Get started on your plan today with this six-step blueprint for developing a high-performance marketing plan.
42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success (Ascend2 research). While many marketers are using content marketing, an effective content marketing strategy doesn’t create itself. It requires careful planning and focused execution. So how do you get started? Our eBook will give you six best practices to develop and deploy a content marketing strategy that drives results.
It's inefficient, ages too quickly, and is out of sync with the strategic plan. No wonder so many executives hate toiling over the annual budget. But, says Peter Horvath, don't look to the budget as the sole management system. Horvath and his associate Ralf Sauter describe six ways to fix budgeting, including integrating it with such systems as the Balanced Scorecard, so that it supports strategy execution in today's fast-changing environment.
Today’s leading DMPs are ingesting a wide range of owned and licensed data streams for insights and segmentation and are pushing data into a growing number of external targeting platforms, helping marketers deliver more relevant and consistent marketing communications.
The key—gleaned from the design practices of mobile leaders—is to balance a
human vision with rigorous and focused execution. Sounds obvious? Maybe, but it’s
rare to find organizations that do the full process the right way. Here’s what everyone
who works on mobile products can learn from the mobile market leaders:
Artifi cial intelligence is becoming a key component of business transformation. Virtually any business leader seeking to unlock value and develop new capabilities using technology is at some stage of the AI journey. For example, those at the leading edge have incorporated machine learning insights into business processes and are building functionality such as natural language processing and preventative maintenance diagnostics into their products. Others are experimenting with pilot projects or developing plans to get started.
Published By: Anaplan
Published Date: Mar 05, 2015
Many sales organizations continue to operate as they have for years: At headquarters, executives work with sales leaders to set revenue targets for the year. Sales teams receive top-down goals, which cascade across product lines, channels and other business dimensions. The end result is an account-level target, which is assigned to a sales rep. Because most companies do not have an easy way to complete this process—nor do they use a common system of record—they must resort to the quickest and easiest mechanism at hand: spreadsheets, a nonscalable, single-dimensional solution that does not handle complete data sets. This approach also poses challenges across key sales management functions, including planning, execution and optimization.
In this brief, we’ll share peer-tested best practices for building and managing a strategic plan that elevates IT from a cost-center into an innovation-driver.
Download the business brief to learn:
- 10 essential KPIs for your IT strategic plan
- The benefits of using these specific KPIs in your strategic planning process
- How to eliminate the disconnect between IT strategy and execution
- Best practices to drive strategic alignment across IT & finance
While marketers usually look first to customer facing applications when making technology acquisitions, taking into account the entire marketing value chain--from strategic brief to a personalized communication--is the best way to look at achieving marketing ROI. Too often, investments in customer facing technology fail to account for operational burdens created upstream in the marketing process.
Published By: AuditBoard
Published Date: Nov 26, 2018
Affecting over 200,000 machines in more than 150 countries, the ransomware known as Wanna Decryptor, or “WannaCry,” became the largest cybersecurity attack in history in May 2017. The malicious software locked out users from critical data, and demanded a ransom payment to unlock the contents. Governments, hospitals, and corporations scrambled to address the attack and prevent the infection from spreading. Ironically, the virus’ execution method was simple: it exploited a vulnerable Windows SMB protocol to spread – an exploit Microsoft had addressed two months prior to the attack with the release of a patch.
Published By: Balihoo
Published Date: Apr 29, 2010
As a product manufacturer reaching your customers through a reseller network, you know it's critical to coordinate and leverage marketing activities with them. More than ever your marketing budgets are under scrutiny, while at the same time there's ever-growing pressure to achieve sales goals.
Download this whitepaper to learn the 5 Keys to Optimizing your Co-op or MDF Advertising Program and seamlessly translate your national strategies into local execution.
Published By: Balihoo
Published Date: May 28, 2010
One of the major challenges facing manufacturers' marketing teams in their efforts to make reseller co-op marketing more effective is at the very heart of what defines the century-old co-op marketing concept -- the coordination and execution of programs and financial transactions across two separate organizations. Today, when the manufacturer is working with hundreds if not thousands of different resellers, the scale and breadth of the effort can be overwhelming. However breakthroughs are not only possible today,but quite achievable by applying specialized and fully integrated technology solutions, bringing co-op marketing management into the modern age.
Streamline your endpoint security stack and your team's workload with predictive, AI based, pre-execution malware protection plus prevention based EDR. CylancePROTECT combined with CylanceOPTICS = real-time, predictive threat prevention.
SCM is a combination of science and software that encompasses all operations within the supply chain, including the sourcing, acquisition, and storage of raw materials; the scheduling and management of work-in process; and the warehousing and distribution of finished products. With SCM solutions, businesses can streamline and automate the planning, execution, and control of these key activities.
Credit Union Times is the nation's leading independent source for breaking news and analysis for credit union leaders. For more than 20 years, Credit Union Times has set the standard for editorial excellence and ethical, straight-forward reporting.