Security professionals are wondering how to best deal with the oncoming tide of personal mobile devices finding their way into the workplace. Download this research report to learn some key areas of consideration before moving ahead with a mobile implementations strategy.
The US healthcare industry has historically lagged behind others in the maturity of security capabilities, only recently catching up on data security and privacy in response to HIPAA. But there is a wide range of other mounting risks unique to healthcare that S&R pros in healthcare can’t ignore — greater regulatory pressure, increasing targeted attacks, the frightening uncertainty of IoT security, and global economic pressures. This report outlines the most important security capabilities for security leaders in this sector to implement in the face of these challenges.
With companies embracing mobility to maintain competitive advantage in the digital era, information security threats have increased exponentially. Userfriendly technologies such as mobile devices, mobile apps, and cloud storage are often hacker-friendly too, creating opportunities for cybercriminals to covertly infiltrate company data. This opens the door to data loss, reputational damage, loss of proprietary information – not to mention the associated regulatory penalties and potential legal fees. IT bears the brunt of responsibility for information security, yet according to Forrester, internal incidents top the list of security breach causes in 2014.
The Issue: The Content and Commerce Divide
Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers.
Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed.
Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
In July 2013 Acxiom commissioned Forrester Consulting to evaluate how companies use the data they collect from their customers to make better decisions on their marketing campaigns by gauging their experiences and attitudes around their use of and future vision for using customer data across multiple marketing channels. In order to understand this topic, we conducted interviews with 11 executives representing a range of roles and perspectives, including consumer packaged goods companies, financial services organizations, and agencies.
Consumers demand – no, expect – marketers to deliver highly relevant communications. Yet, daily headlines about security and privacy keep them on guard about use of their personal information. How do you reconcile the personalization privacy paradox?
Guest speaker, Forrester Research, Inc.’s Fatemeh Khatibloo and Bryan Throckmorton of Acxiom will offer fresh findings on customer expectations regarding privacy and examples of how companies are building transparency and trust – and differentiating themselves – with preference centers that put more control in the hands of customers.
Forrester recently surveyed 225 Information and Knowledge Management (I&KM) professionals with Web Content Management (WCM) decision-making or influencer roles about their WCM strategies for the coming year.
Customers and employees are becoming increasingly empowered by social technologies. This change is dramatically changing the way they communicate and collaborate. Find out how to succeed in this new social world by making fundamental changes to resources, skills, tools, processes, and culture.
The web content management market is growing based on customer experience management needs, including multichannel delivery, content targeting, analytics, and integration with other technologies. Read on to learn about the best in class CXM products.
Download this best practice guide featuring Forrester VP and Research Director Stephen Powers to understand how to build a robust WCM strategy that improves your organisation's online customer experience, while avoiding the top seven WCM mistakes.
In this Forrester Research you'll learn: why responsive design is a philosophy, not a technology, the 7 benefits of a responsive design, and the challenges of adopting a responsive web development philosophy.
The Forrester 2013 Mobile Trends for Marketers report breaks down the mobile trends for the year and gives marketers concrete ways to become more strategic with their mobile initiatives. Download the report for more information.
With more than 1 billion smartphones in consumers' pockets at the beginning of 2013, mobile is driving a second Internet revolution that's even more profound than the first one. Mobile creates new value for consumers and businesses, alters cost structures, and disrupts ecosystems. That's why marketers must move away from tactical mobile efforts to more transformative mobile marketing strategies in 2013. This fourth annual mobile trends report revisits our 2013 mobile trends, elaborates on how they will continue to evolve in 2013, and highlights new mobile trends that we expect to see this year. New to this year's report is a list of the over-hyped topics that we believe will fail to provide real business value in the short term.
This report gives customer experience professionals the tools and processes they need to act on digital customer experience improvement across touchpoints like websites, mobile phones, and tablets. Forrester recommends 10 tactics for evaluating digital touchpoints and determining customers' needs, proven and emerging methodologies for redesigning digital interactions, and best practices for ensuring that your digital experiences support your business objectives.
Web Content Management is becoming the focal point for companies who wish to deliver a truly seamless multichannel customer experience. The strategic importance of WCM is increasingly referenced in analysts' reports such as Forrester, which stress the importance for companies to move beyond using a CMS as a means to simply manage content and strategically utilise it to create digital experiences.
With that said, it is concerning that just 38% of this survey's respondents agree that their CMS facilitates a 'brand enhancing digital presence.' Download this report to learn more.
You've no doubt heard the question: "How do we know that social marketing drives sales?" But just as not all TV spots or billboards are intended to drive direct response, not every social marketing program is designed as a sales trigger. To measure the success of social marketing - indeed, of any marketing tactic - you need to think of your customers' journey as a board game like Monopoly. Then follow three simple steps: 1) identify which stage of the customer journey your social marketing program is designed to support; 2) measure whether your social marketing efforts have moved your customers to the next state of their journey; and 3) count how many times your customers pass "Go" so you can collect $200. If you keep your customers moving around the board, eventually, you'll win the game.
Forrester identifies the social technology marketers need.Download this Forrester report to discover the four social technology categories that matter most to marketers, along with tips on how to select the right vendors.
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