With a growing number of marketing applications available, marketing teams are struggling to see differences among them. Meanwhile, IT teams are bogged down with development and maintenance requests to migrate or manage the use of multiple platforms already in use.
Gartner’s 2016-2017 CMO Spend Survey found that marketing departments are spending 38% of their tech budgets on external development services and cross-charges from internal IT teams. Strategic marketing and IT leaders are looking for ways to streamline technology and eliminate solutions that limit integrations and scalability. It’s important to look at the resources required to maintain the marketing applications you use and compare them to other options available in the marketplace.
Choosing a marketing technology partner is a total-revenue-performance decision. Ask questions about integration and scalability. Find partners whose marketing automation is built to scale with your business, and select vendors whose teams pro
With the exponential growth of internet marketing and online advertising, the customer's journey to making a purchase has grown longer, often including a mrylad of touch points along the way. Whether they begin with a direct search or visit a website via a paid advertisement, the modern shopper takes far more time to explore their options and do their research before buying.
Lets take a closer look at three common stages of today's buying journey and solutions for effectively managing each one.
Download B2B search marketing tips from over 140 top B2B search marketing agencies and the experts at Business.com. This whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.
At a time when most businesses are facing lengthening sales cycles, reduced budgets and staff cut-backs, its imperative to keep leads flowing into the business and at a lower cost. In this study of over 27,000 B2B web sites, Business.com found 93% of B2B companies are in danger of having their best intentions come back to haunt them. Learn more today!
Today, social media makes up 10.7 percent of marketing budgets. By 2020, CMOs plan to double spending to 23.7 percent.
Do you have the right numbers, if any, to prove that social is driving business results? Most don’t. According to the latest CMO Survey by Duke University:
- A mere 15 percent of marketers have proven social’s impact quantitatively
- 58 percent of CMOs feel increasing pressure to prove the value of marketing
- Only 2.3 percent of marketing budgets is dedicated to ROI measurement
“If marketers are unable to map social media back to business objectives, board members and C-suite executives won’t take their efforts seriously,” says Michelle Vangel, Cision’s vice president of insight solutions.
But how can you showcase social’s bottom-line impact, gain more influence as a decision maker and surge ahead of competitors? Turn to a single, intuitive social media platform, like Cision’s, to help your brand make decisions based on data, not blind guesses.
Published By: Claravine
Published Date: Jan 03, 2019
Marketers have long struggled with the simple task of knowing
which marketing spend is truly effective, and how to optimize that
spend. At the heart of the issue lies the challenge of ensuring the
data quality and consistency exists to make decisions based on
Why is this a problem? First, effective tracking is reliant on the
consistent, complete application of campaign tracking codes and
associated metadata, which has traditionally been a manual, ungoverned
process. Adding to this complexity has been the dramatic
expansion of digital marketing point solutions, and the disparate
teams expected to execute across each of these channels and geographies.
The result is what you would expect—highly inaccurate,
incomplete, and inconsistent data that must be manually cleaned
before reporting is possible.
Fortunately a solution exists. Progressive marketing leaders are
implementing Digital Experience Data Management (DXDM), ensuring
the rich, consistent insights critical to ma
Email marketing has proven to be a successful way to drive revenue and stay top-of-mind. In this paper we explore why you should outsource your email marketing and how to go about finding the right provider.
In an industry as competitive as digital marketing, standing out in the crowd can be difficult. Want to position your agency to attract qualified leads and convert them into long-term customers? Download this guide; find out how!
Published By: CopiaTECH
Published Date: Mar 18, 2008
Words like “integrated” and “centralized” have been used to describe application software solutions for some years now, often because of marketing messaging that implies more interoperability than the given technology can actually provide to the business customer. The terms are broad enough to be almost meaningless in some instances. In the field of IT security, the sheer range of tools and techniques in the hacker or virus writer’s armory that one must guard against has driven up the number of solutions required to prevent attacks.
The endpoint security market continues to expand with vendors old and new marketing their solutions as “next generation” game-changers. However, closer inspection reveals that many new solutions have been built on old platforms, many of which still rely heavily on signature-based detection and obsolete architecture. Navigating this crowded vendor landscape can be challenging — how does the buyer find the true next-generation protection today’s targeted, advanced threats demand?
A new white paper, “The Five Essential Elements of Next -Generation Endpoint Protection,” offers guidance on how to see through the hype and understand the critical must-have elements that meet true next-generation criteria and set a new standard in EPP.
Download the white paper to learn:
Details on the five essential capabilities that define true next-generation EPP and why they are so important
A matrix that evaluates and compares the potential impact of different solutions
A list of top questions to ask ve
The endpoint security market continues to expand with vendors old and new marketing their solutions as “next-generation” game-changers. However, closer inspection reveals that many new solutions have been built on old platforms, many of which still rely heavily on signature-based detection and obsolete architecture. Navigating this crowded vendor landscape can be challenging — how does the buyer find the true next-generation protection today’s targeted, advanced threats demand?
This white paper, “The Five Essential Elements of Next-Generation Endpoint Protection,” offers guidance on how to see through the hype and understand the critical must-have elements that meet true next-generation criteria and set a new standard in EPP.
Download the white paper to learn:
• Details on the five essential capabilities that define true next-generation EPP and why they are so important
• A matrix that evaluates and compares the potential impact of different solutions
• A list of top questions to ask
Published By: Emarsys
Published Date: Feb 14, 2018
There is no downside to adopting AI, unless you have to hire third parties who aren’t fully integrated with the rest of your platform. Then you’ve got a “bought, not built” solution that can’t give you all the functionality that AI has to offer.
But that’s not the worst conclusion you could come to. That category would be reserved for doing nothing at all and resisting AI despite all the evidence we’ve seen from the companies who have piloted, implemented and expanded their AI solutions.
Accounts receivable (AR) is no second-rate department. Not only is it usually the largest company asset, it deals directly with customers and cash flow — things businesses can’t do without. You'd think internal AR processes would be on the cutting edge of innovation, right? Yeahhh … not so much.
While departments like sales, marketing and payroll have embraced the use of software solutions, AR has been slow to catch up, with many still relying on sticky notes, calendar reminders and spreadsheets to manage post-sale collections activities.
Read this eBook to discover how automation can:
• Be a complementary tool that eliminates tedious tasks
• Be multi-dimensional, in that its usage can be extended into other areas of AR
• Drive repeat sales and allow you to get paid faster
Download the eBook now to discover more about Accounts Receivable Automation!
Evergage, in association with The Realtime Report, commissioned a survey of 114 digital marketers in 18 countries to determine the Perceptions of Real-Time Marketing. What we learned validated our thoughts. Most importantly we learned that a majority of digital marketers consider real-time marketing critical to their efforts, and plan to invest in real-time technology in 2014.
Published By: EverString
Published Date: Jun 27, 2018
Artificial Intelligence (AI) is becoming more prevalent as a component of marketing technology solutions. The promise for AI seems huge in part by what people think it is, what it can do, and what others say about it.
EverString and Heinz Marketing conducted the first ever survey to understand how B2B marketers view AI currently and how they envision using AI as a strategic tool to help meet their goals and objectives.
Published By: EverString
Published Date: Jul 27, 2018
You have lots of leads, but finding the right match is getting harder and harder.
You know the good leads are out there. They might even be looking for you. The trouble is, those good leads are hidden among so many bad ones. Your sales and marketing teams know this. They’re facing a deluge of data, not all of it reliable, and they’re trying to decode that data using outdated point solutions and imperfect criteria. Which means a lot of time spent running campaigns, initiating conversations and booking meetings that go nowhere. If this were the dating world, we’d be talking about a calendar full of bad first dates. Everyone’s “swiping right,” but no one’s truly matching. No one’s getting a second date. No one’s committing. Something just isn’t working.
We can’t help you if you’re dating. But if you’re trying to sell your company’s products and services—well, the game is about to change. Instead of moving through a volume of potential customers as quickly as possible to build pipeline, th
Our data-driven digital marketing solutions will help you fuel the customer lifecycle, automate your operations, and improve ROI. Interested in learning more about what ExactTarget can do for you? Take a look at our suite of products.
How far does your marketing material travel before your it gets into your customers’ hands? Or even your colleagues’?
What if it could have reached the moon first? That was the case for the annual posters sent by Hydro Extruded Solutions.
With Gelato total shipping distances were easily cut 72%. Gelato presented a faster, greener, and smarter way to print and distribute their message — one more step confirming Hydro’s
commitment to sustainability.
Download this info-graphic to learn more.
A must read if you are considering a marketing automation solution. Gleanster Research surveyed 219 organizations to isolate practices from "Top Performers". The report explores the use of Marketing Automation, solutions to common challenges, metrics for measuring the success of the investment, and best practices for maximizing the return on investment.
Published By: Gold Lasso
Published Date: Oct 02, 2007
Many email marketers look for the lowest price point and equate that to the best value, but the lowest cost may not be the best value. Understanding how Email Service Providers determine price and what features you're paying for is an important part of being a successful email marketer.
Published By: Gold Lasso
Published Date: Jul 13, 2007
Since the introduction of e-mail as a viable marketing and communications vehicle, the focus has shifted from a "one size fits all" model to content that is relevant and specific to the intended recipient. This paper reviews general concepts behind personalization, further investigates its advantages, discusses the challenges to personalizing campaigns and provides solutions to overcome the challenges.
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