With over 600,000 customers, Constant Contact has seen what works for small businesses. In this guide, we’ll show you 10 proven ways email marketing can help you do more business. We’ll show you why smart small businesses use email marketing to drive repeat business and word-of-mouth referrals. We also have the tools you need to do email marketing effectively and stay compliant with legislations like the Canadian Anti-Spam Legislation (CASL). Whether you plan on doing email marketing yourself or having someone do it for you, you’ll be set up for success.
Phishing is defined by the Financial Services Technology Consortium (FSTC) as a broadly launched social engineering attack in which an electronic identity is misrepresented in an attempt to trick individuals into revealing personal credentials that can be used fraudulently against them. In short, it’s online fraud to the highest degree.
Although it’s been around for years, phishing is still one of the most common and effective online scams. The schemes are varied, typically involving some combination of spoofed email (spam), malicious software (malware), and fake websites to harvest personal information from unwitting consumers. The explosive rise of mobile devices, mobile applications, and social media networks has given phishers new vectors to exploit, along with access to volumes of personal data that can be used in more targeted attacks or spear phishing. The fact that phishing attacks are still so common highlights their efficacy and reinforces the need to implement comprehensive phishing and response plans to protect organizations.
An effective phishing protection plan should focus on four primary areas: Prevention, Detection, Response, and Recovery. High-level recommendations for each of the four areas are outlined in this whitepaper.
Whether and organization or an individual, identity theft spells a long, expensive, and complex recovery process. However, online identity theft can be prevented with encryption software and advanced password protection.
The data security challenges for financial services providers—from the solo accounting professional to the midsize accounting firm to world’s largest corporation, from CPAs to CFPs to credit counselors—have never been as challenging as they are in today’s turbulent times. And although the large data breaches at the most recognizable companies receive the most publicity, small companies and solo offices can also be victims, according to the Better Business Bureau.
The data security challenges for financial enterprises have never been as challenging as they are in today's turbulent times. Not only must financial enterprises comply with regulations such as SOX, GBLA and PCI along with a multitude of state regulations concerning customer privacy and electronic data security, they must also guard against the staggering costs—both tangible and intangible—that a security breach can incur.
The data security challenges in the healthcare industry have never been as challenging as they are today. Not only must healthcare providers comply with HIPAA regulations concerning patient privacy and electronic data security, they must also guard against identity theft as well more complex scenarios of insurance data theft, medical identity theft and the adulteration of health records.
Published By: DATAbuddy
Published Date: Apr 27, 2009
Thousands of companies already leveraged the power of email marketing to promote their business to a wide range of customers. For those businesses that haven't yet introduced email marketing into their advertising efforts - and even for some of those who have - the strategy does reveal some challenges. Companies struggling to get the most out of their email marketing efforts should consider using a managed email marketing service. Let's take a look at the challenges of email marketing and how an outside firm can tackle those issues.
Download this white paper to lean more about how Dell's Connected Security solutions give you the power to solve your security and compliance challenges today, while proactively keeping you one step ahead of tomorrow’s threats.
Here are some steps and information that will give you the best opportunity to achieve an amazing sender reputation. It’s easier than you think but requires discipline and adherence to doing things the right way.
Download this white paper today and learn about the key features of Inbox Tracker 2.0 and how it uses real time data from your customers to tell you if they received your communication.
This solution is not only more accurate than traditional seed based monitoring when it comes to inbox delivery, but a solution that allows you to react immediately to any fluctuation in your inbox delivery as it happens.
Deliverability is the crucible of email marketing. Nothing good can happen when your email doesn’t even get to your customer’s inbox. eDataSource tracks and reports on deliverability with its Inbox metric, which nets out spam events against mailing quantity.
eDataSource sees the full range of Inbox Placement performance, based on our visibility into the email activity of 53,000 brands and their customers engagement with those emails. Email marketers who’ve achieved Inbox Placement rates of at least 95% are thought to be doing pretty well. Still, we often see Inbox Placement rates in the 80s for overall brands, and in the 20s, or even less, for certain individual campaigns.
Insider information pertaining to deliverability changes affecting email sent to Yahoo, Hotmail, AOL and Gmail. Find out how authentication, domain reputation and user engagement metrics will affect your email delivery in 2010. It's not all about your IP's anymore!
Small- or medium-sized businesses run on hard work, dedication and loyal customers. But size shouldn’t exclude SMBs from using the proper security technology to protect online customer identities.
That’s why Entrust offers nine simple tips to improve security for SMBs and end-customers alike. From basic techniques like updating software to more advanced authentication strategies, this guide ensure your business is establishing the proper security foundation in today’s hyper-connected world.
If your company relies on passwords to prevent unauthorized computer access, or low-tech memory cards (e.g., swipe cards) for facility access, you have security on par with the average 1980s car. Smart credentials — embedded in plastic smartcards, USB tokens or mobile devices — offer companies advanced and versatile user authentication features.
This white paper discusses the advantages of using smart credentials for multifunction access; describes the hardware and software components used in a smart credential environment; and provides questions to ask when searching for a smart credential solution provider.
As another year draws to a close, few can have failed to notice the plagues of malicious software, floods of fraudulent emails and the generally increased pestilence of our online world, marking out 2007 as one of the most remarkable in the history of malware. This report covers the top malware threats in 2007 and provides monthly summaries.
Spam looks like a simple enough issue until you have to try to define it: after all, we all think we know it when we see it. Most people have a working definition along the lines of “email I don’t want.” While that’s perfectly understandable, it is difficult to implement technical solutions based on such a subjective definition. Read this paper to learn why SPAM is more than just unwanted email.
Anti-virus does much more than reactively detect known viruses; it proactively scans for unknown ones too. So, how do scanners really work? The aim of this paper is to reduce some of the confusion around the workings of AV technology, and to clarify what is realistic to expect from AV protection, particularly heuristic analysis.
The native speakers of the islands of Hawaii probably had no notion of the inadequacy of the Word and Email duopoly to corporate communications when they coined the term Wiki - literally meaning fast. However, Wikis have grown into just that -- a fast and efficient way of fostering knowledge sharing across corporations worldwide; combining elements of Word, email, RSS, plugins and other relevant technologies.
As signaling and scrubbing technology evolve (and as your solutions become more and more adaptable), DDoS attacks will become less effective and less attractive to would-be adversaries. The time will soon come when a 1 Tb attack from an IoT botnet will seem like a mere annoyance, rather than a catastrophic event—if you even notice it at all.
So how do you get there faster? Plan ahead by designing a defense in-depth DDoS strategy and partner with a trusted security provider to handle the large attacks. Upfront preparation will pay off when the threat of DDoS attacks no longer keeps you up at night.
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